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- Tasks: Join our marketing team to optimise digital channels and improve customer journeys.
- Company: L&C Mortgages, the UK's leading fee-free mortgage broker with 160+ awards.
- Benefits: Enjoy 24 days annual leave, birthday off, and a fantastic Perkbox membership.
- Why this job: Make a real impact on digital experiences while growing your career in a supportive environment.
- Qualifications: 2+ years in digital marketing or CRO, strong analytical skills, and experience with A/B testing.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
The predicted salary is between 30000 - 40000 £ per year.
Fun, rewarding and with the opportunity to develop and grow your career. That’s life with L&C Mortgages, the UK’s leading fee free mortgage and protection broker with over 160 awards to its name. Join us and you’ll be part of a business that takes your progress seriously and wants you to enjoy being part of the L&C family. From ‘The Extra Mile’ colleague nominations – recognising those who go above and beyond, your birthday off and our fabulous Perkbox membership – this is a place that really gives back on the effort you put in.
Right now, we are seeking a data-driven Digital Conversion Executive to join our Marketing team and help optimise the performance of our digital channels. This role will focus on improving customer journeys and conversion rates across our website and email campaigns through testing, insight and continuous optimisation.
About the Role
You’ll collaborate closely with the Head of Digital Marketing and wider teams to deliver a CRO roadmap that drives measurable improvements in performance and customer engagement.
Responsibilities
- Support the development and delivery of our conversion rate optimisation (CRO) programme.
- Generate and test ideas to improve website and campaign performance, designing and coordinating A/B and multivariate tests that help the business achieve its lead generation and strategic objectives.
- Analyse website performance using tools such as Google Analytics, turning data into insights that inform testing opportunities and optimisation initiatives.
- Create wireframes for test ideas, define success metrics and work with developers or digital agency partners to implement and launch experiments.
- Monitor live tests, troubleshoot issues and build clear performance reports and dashboards for stakeholders.
- Work with the partnerships team to optimise partner journeys, support personalised website experiences and help ensure digital content remains accurate, compliant and on brand.
Tools
Google Analytics, Looker Studio, Google Tag Manager, CMS platforms and A/B testing tools.
About You
You’ll have at least two years’ experience in a digital marketing, CRO or performance-focused role, with a strong analytical mindset and a passion for improving digital experiences through data and experimentation.
Qualifications
- Confidence using analytics and reporting tools such as Google Analytics and Looker Studio.
- Experience designing and analysing A/B or multivariate tests.
- Experience implementing website tracking using Google Tag Manager, working with CMS platforms, and a basic understanding of HTML, CSS and JavaScript.
- Highly organised and comfortable managing multiple workstreams while working to tight deadlines.
- Strong communication and stakeholder management skills.
- Ability to translate data into clear insights and recommendations.
Preferred Experience
- Experience working in financial services or another regulated industry.
- Experience with UAT, QA processes or tools such as Webflow.
- Previous roles as a CRO Executive, Digital Optimisation Executive, Performance Marketing Executive or Digital Marketing Analyst.
Why Join L&C
We care about our customers, but our employees are what make the magic happen. We’re always ready to listen and do what we can to make L&C even better for those receiving and providing our services, so working with us means being part of an environment of respect and equity.
Benefits
- 24 days starting annual leave, plus your birthday & bank holidays off non‑inclusive of your holiday allowance.
- Perkbox benefits hub (comprehensive discounts, perks & wellbeing support).
- Buy Holiday scheme.
- Company pension & Death in Service cover.
- Employee assistance & wellbeing programmes.
- Annual Summer & Winter parties and team‑led social events.
- …and much more!
Diversity & Inclusion
At London & Country Mortgages, we are committed to fostering a recruitment and selection process that is inherently diverse and inclusive. We believe in the strength that comes from a variety of perspectives, backgrounds, and experiences, and we actively seek to create an environment where individuals from all walks of life feel welcome and valued.
Compliance
L&C is authorised and regulated by the FCA and is classified as an Enhanced Firm under the Senior Manager’s and Certification Regime (SM&CR). This role is subject to the 6 FCA Conduct rules and you will be expected to adhere to them at all times. Any confirmed breaches of the Conduct Rules will be reported to the FCA annually. Should you apply for a Certified role in another financial services firm then L&C may be required to disclose this information in a Regulatory Reference request.
We must act with integrity. We must act with due care, skill, and diligence. We must be open and cooperative with the FCA, the PRA and other regulators. We must pay due regard to the interests of customers and treat them fairly. We must observe proper standards of market conduct. We must act to deliver good outcomes for retail customers.
Marketing Executive- Digital Optimisation & Conversion in Bath employer: London & Country Mortgages
Contact Detail:
London & Country Mortgages Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive- Digital Optimisation & Conversion in Bath
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work and projects. This is a great way to demonstrate your expertise in digital optimisation and conversion to potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRO and digital marketing. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the L&C family.
We think you need these skills to ace Marketing Executive- Digital Optimisation & Conversion in Bath
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Executive role. Highlight your experience with digital marketing, CRO, and any relevant tools like Google Analytics. We want to see how your skills align with our needs!
Show Off Your Analytical Skills: Since this role is all about data-driven decisions, don’t shy away from showcasing your analytical mindset. Include examples of how you've used data to improve performance in previous roles. We love a good success story!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity and want to see your key achievements without wading through fluff.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at London & Country Mortgages
✨Know Your Data
Make sure you brush up on your analytical skills before the interview. Familiarise yourself with Google Analytics and Looker Studio, as you'll likely be asked how you've used these tools to drive conversion rates in past roles.
✨Showcase Your Testing Experience
Be ready to discuss specific A/B or multivariate tests you've designed and implemented. Highlight the outcomes and what insights you gained from those experiences, as this will demonstrate your hands-on knowledge in digital optimisation.
✨Prepare for Scenario Questions
Think about potential scenarios related to CRO challenges. Prepare to explain how you would approach improving a customer journey or troubleshooting a live test. This shows your problem-solving skills and ability to think on your feet.
✨Communicate Clearly
Since strong communication is key for this role, practice articulating your thoughts clearly. Be prepared to explain complex data insights in a way that’s easy to understand, as you’ll need to convey these to stakeholders effectively.