Role Purpose
We are seeking a dynamic, proactive and experienced Communications Manager to lead of communications output across written and digital media. This individual will play a pivotal role in promoting the club's identity and managing media relationships.
This role is ideal for someone who thrives in a fast-paced environment, is keen to push boundaries and can define how our club is seen and remembered.
Main Duties/ Responsibilities
- Be the main point of contact for the clubs appointed communications and PR agency
- Lead and implement the club's overall communications strategy, ensuring alignment with its brand, values, and strategic goals.
- Manage all press and media relations, including drafting press releases, organising media briefings, and overseeing press accreditation.
- Develop and maintain strong relationships with journalists and media outlets both across football and wider culture.
- Oversee matchday press office on matchdays, including media zone setup, mixed zone facilitation and management of matchday logistics for accredited media.
- Collaborate with commercial and marketing teams to amplify partner activations and sponsorship communications.
- Monitor media coverage, reporting key metrics and insights to leadership.
- Provide media training and support to players and staff as required.
- Identify and secure proactive opportunities beyond traditional football media.
- Support the People team on an internal comms strategy, including management of LinkedIn and the internal staff newsletter.
Qualifications and Training
Degree level or equivalent in marketing related course
Knowledge, Skills and Experience
Essential:
- Proven experience in a senior communications in elite sport.
- Deep understanding of the global media landscape.
- Strong experience in liaising with tier 1 media outlets.
- Exceptional written and verbal communication skills.
- Ability to work under pressure, meet tight deadlines, and manage multiple priorities.
- Highly organised with excellent interpersonal and stakeholder management skills.
- Willingness to work flexible hours, including evenings and weekends during matchdays or special events.
Desirable:
- Previous experience within women's sport or a high-performance sporting environment.
- Experience in crisis communications and/or reputation management.
Characteristics
- Passionate about women's football and the broader women's sport movement
- Creative thinker with a strong visual eye and storytelling instinct
- Proactive and solutions-focused, takes ownership and delivers with impact
- Highly organised with excellent attention to detail across multiple projects
- Collaborative and team-oriented, enjoys cross-functional working
- Agile and adaptable and thrives in a fast-moving, reactive environment
- Calm under pressure and confident in fast turnaround scenarios (e.g. matchdays)
- Receptive to feedback and able to offer and receive creative critique constructively
- Committed to personal growth and staying up to date with design and digital trends
- Always learning, keen to grow creatively and stay on top of design and digital trends
Communications Manager employer: London City Lionesses
As the Head of Marketing at our dynamic football club, you will be part of a high-performance culture that champions innovation and community engagement. We offer a collaborative work environment where your ideas can flourish, alongside opportunities for professional growth and development in a role that directly impacts our brand and fanbase. Join us in inspiring the next generation of girls and women while driving commercial success in a vibrant and fast-paced setting.
