At a Glance
- Tasks: Lead innovative marketing strategies to elevate our global brand and drive engagement.
- Company: Join London Business School, a vibrant community shaping the future of business education.
- Benefits: Enjoy 27 days annual leave, generous pension, free gym access, and professional development opportunities.
- Other info: Flexible hybrid working environment with a commitment to inclusion and belonging.
- Why this job: Make a real impact in a dynamic environment while driving digital transformation and brand growth.
- Qualifications: Proven marketing leadership experience with expertise in digital strategies and stakeholder management.
The predicted salary is between 43200 - 72000 € per year.
Are you a visionary marketing leader with a proven track record of driving brand and commercial growth through integrated, data-driven strategies? London Business School is seeking an accomplished Chief Marketing Officer to elevate our global reputation and impact. The ideal candidate will bring deep expertise in digital transformation, CRM, and AI-enabled marketing, alongside a sophisticated understanding of customer insight, segmentation, and global audience behaviour. You will thrive in complex stakeholder environments, influencing at every level while leading high-performing teams with both strategic acumen and hands-on pragmatism. Experience managing agencies, suppliers, and large-scale marketing budgets is essential.
While higher-education experience is an advantage, we welcome applicants from other sectors who are passionate about shaping the future of a world-class institution.
Main Responsibilities
- Develop and execute an integrated marketing strategy that drives qualified interest, conversion, and lifelong engagement across all portfolios.
- Position marketing as a strategic growth engine - aligning campaigns, brand activity, and digital investments with School-wide commercial and reputational goals.
- Establish clear success measures linked to enrolment, participation, engagement, and ROI.
- Strengthen and protect the London Business School brand - ensuring it remains aspirational, relevant, and globally distinctive.
- Deliver a clear, insight-led brand narrative and storytelling that celebrates the School’s impact on business and society.
- Elevate faculty thought leadership, research, and alumni impact stories to reinforce LBS’s position among the world’s top business schools.
- Build a robust marketing insights capability that deepens understanding of learner, participant, and partner motivations, inclusive of global reach and multicultural audiences, to inform authentic, data-led storytelling.
- Translate insight into strategy - informing product innovation, pricing, and go-to-market decisions for Degree, Executive Education, and Digital Learning portfolios.
- Use data and analytics to anticipate market trends and guide investment priorities.
- Lead the digital evolution of marketing - embedding automation, CRM, and AI-enabled decision making to optimise performance and personalisation.
- Lead and develop a high-performing brand & marketing organisation that brings together brand, digital, content, creative, insight, and analytics expertise.
- Collaborate across functions - particularly with Degree, Executive Education, Digital Learning, and Advancement - to ensure alignment, consistency, and shared success.
Who we are looking for
- Proven record of driving brand and commercial growth through integrated marketing and data-driven strategy.
- Expertise in digital transformation, CRM, and AI-enabled marketing.
- Deep understanding of customer insight, segmentation, and global audience behaviour.
- Proven ability to influence across complex stakeholder environments and lead high-performing teams.
- Able to think strategically while remaining hands-on and pragmatic when required.
- Experience managing agencies, suppliers, and large-scale marketing budgets.
- Higher-education experience is a plus, not a prerequisite; experience in premium consumer, professional-services, or technology-led sectors is equally valued.
Why London Business School
London Business School; a global and vibrant business community based in two of the world’s most dynamic cities, London and Dubai. It’s where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best in class hybrid learning to our students and participants.
What you can expect from us
- Generous annual leave of 27 days plus extra between Christmas and New Year.
- Generous pension package, 14.5% employer contribution (in return for employee enrolment and contribution).
- Free onsite gym and swimming pool.
- Amazing range of professional development to support your career path.
- Enhanced cycle to work scheme.
- Wellbeing offering to support your physical, mental and financial health.
- Up to 5 days paid emergency leave for staff who have caring responsibilities for a family member, dependent or friend who is ill.
All enjoyed in a Smart (hybrid) Working environment so we’re looking forward to discussing how, where and when you might work best to deliver in your new role.
Our commitment to driving inclusion and belonging
We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large. We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard.
Candidates needing sponsorship should assess their eligibility for a Certificate of Sponsorship by evaluating their circumstances against the relevant criteria before applying. Please note we start screening CVs and interviewing candidates from the start of a campaign. A successful candidate could progress to offer before the advertised closing date. We encourage you to apply as soon as possible if you are interested in any roles.
Chief Marketing Officer - London, United Kingdom, NW1 4SA employer: London Business School
London Business School is an exceptional employer, offering a vibrant and inclusive work culture that fosters professional growth and innovation. With generous benefits such as 27 days of annual leave, a robust pension scheme, and a commitment to employee wellbeing, we empower our team to thrive in a dynamic environment. Join us in shaping the future of business education while enjoying the unique advantages of working in one of the world's most exciting cities.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer - London, United Kingdom, NW1 4SA
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. The more people know you’re on the hunt, the better your chances of landing that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their values, recent projects, and challenges they face. This will help you tailor your responses and show them you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers and boost your confidence. The more comfortable you are speaking about your experience and skills, the more likely you are to impress.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Chief Marketing Officer - London, United Kingdom, NW1 4SA
Some tips for your application 🫡
Show Your Vision:When writing your application, make sure to highlight your visionary approach to marketing. We want to see how you've driven brand and commercial growth in the past, so share specific examples that showcase your strategic thinking and data-driven strategies.
Tailor Your Narrative:Craft a compelling narrative that aligns with our mission at London Business School. Use insights from your experience to demonstrate how you can elevate our global reputation and impact. Remember, storytelling is key, so make it engaging!
Highlight Your Expertise:Don’t forget to emphasise your expertise in digital transformation, CRM, and AI-enabled marketing. We’re looking for someone who can lead our digital evolution, so be sure to include relevant experiences that showcase your skills in these areas.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at London Business School
✨Know Your Numbers
As a Chief Marketing Officer, you'll need to demonstrate your ability to drive brand growth through data-driven strategies. Brush up on key metrics related to marketing performance, ROI, and customer engagement. Be ready to discuss how you've used data to inform decisions in past roles.
✨Showcase Your Leadership Style
This role requires leading high-performing teams and influencing stakeholders at all levels. Prepare examples that highlight your leadership style, particularly in complex environments. Think about times when you’ve successfully managed agencies or large budgets and how you navigated challenges.
✨Understand the Brand
Familiarise yourself with London Business School's brand narrative and its impact on business and society. Be prepared to discuss how you would strengthen and protect this brand while aligning marketing strategies with the institution's goals. Show your passion for education and how it can shape the future.
✨Prepare Insight-Led Strategies
The interview will likely focus on your ability to translate customer insights into actionable marketing strategies. Come equipped with examples of how you've used market research and audience segmentation to inform product innovation and go-to-market strategies in previous roles.
