At a Glance
- Tasks: Lead growth marketing strategies and identify new opportunities for London Business School.
- Company: Join a vibrant, inclusive community at London Business School, a leader in business education.
- Benefits: Enjoy 27 days annual leave, a generous pension scheme, and professional development opportunities.
- Other info: Flexible hybrid working model with a focus on inclusion and collaboration.
- Why this job: Make a real impact by driving innovative growth strategies in a dynamic environment.
- Qualifications: Proven experience in growth strategy and strong data analysis skills required.
The predicted salary is between 60750 - 74250 £ per year.
This job is with London Business School, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Lead an insight-driven approach to growth.
Why London Business School?
London Business School is a global and vibrant business community based in three of the world's most dynamic cities: London, Dubai, and Riyadh. It's where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best-in-class hybrid learning to our students and participants while creating a flexible, supportive, and dynamic working environment for our people to excel in, whatever their location.
The Role
London Business School is looking for a Head of Growth Marketing to lead how growth opportunities are identified, developed, and scaled across the School's portfolio. You will lead an insight-led, future-focused growth approach, moving beyond traditional digital marketing to unlock new markets, audiences, and propositions, and to embed a culture of experimentation and commercial impact.
Working closely with the Executive Director, Product & Portfolio Marketing, the CMO, and senior stakeholders across the School, you will shape and deliver a clear growth agenda that aligns with institutional priorities and long-term strategy. You will use data, customer insight, and market intelligence to identify emerging opportunities, test and validate new ideas, and scale initiatives that drive sustainable growth across Degree Education, Executive Education, and other priority areas.
This role operates at the intersection of strategy, insight, and execution. You will champion a test-and-learn mindset, de-risking innovation while accelerating learning and performance, and ensuring growth initiatives deliver measurable outcomes in demand, pipeline, and revenue. Acting as a connector across product, marketing, revenue, and academic teams, you will align cross-functional effort around shared growth priorities and help future-proof the School's portfolio in a dynamic and competitive global landscape.
Main Responsibilities
- Lead the identification and validation of new growth opportunities through market intelligence, customer insight, and data-driven analysis.
- Develop and deliver an evidence-based growth strategy aligned to the School's five-year plan, remaining agile to changing market dynamics.
- Drive the execution of growth initiatives with a clear focus on measurable commercial outcomes, including demand generation, pipeline quality, and revenue impact.
- Champion a test-and-learn approach to experimentation, de-risking innovation while accelerating learning and impact.
- Partner closely with product, marketing, revenue, and academic teams to align priorities and mobilise the right capabilities for growth.
- Ensure strong alignment from strategy through to execution, working closely with the Executive Director, Product & Portfolio Marketing and senior stakeholders.
Who We Are Looking For
- A commercially minded growth leader with a strong track record in growth strategy, marketing, or commercial roles within complex organisations.
- Proven ability to translate data, insight, and market intelligence into clear growth hypotheses and actionable plans.
- A confident influencer who can align and motivate cross-functional teams, often without direct authority.
- An inclusive, curious, and resilient leader, comfortable with ambiguity and driven by outcomes and continuous improvement.
- Strong relationship-building skills, with experience partnering effectively across marketing, product, revenue, and senior stakeholder groups.
- An excellent communicator and storyteller, able to distil complex ideas into compelling narratives that drive understanding and action.
Benefits You Can Enjoy
- Generous annual leave of 27 days plus extra days between Christmas and New Year.
- USS pension, 14.5% employer contribution (in return for employee enrolment and contribution).
- Free onsite gym and swimming pool.
- Amazing range of professional development to support your career path.
- Enhanced cycle to work scheme.
- Wellbeing offering to support your physical, mental, and financial health.
At London Business School, we support Smart Working - a hybrid approach designed to help you achieve a healthy work-life balance while delivering the best outcomes for your role and the needs of our customers. All roles require a minimum of two days on campus each week to foster a vibrant, collaborative community. For this role specifically, you will be expected to be on campus 2 days per week.
We operate with 'core hours' - 10:00-15:00 - to maximise opportunities for connection and collaboration across teams during the working day. Outside of these hours, you may still be required for meetings or collaboration based on your role and customer needs. Additionally, we offer Protected Time - a flexible, one-hour slot, within the working week dedicated to your learning and development, wellbeing, or focused, quiet work.
Our commitment to driving inclusion and belonging
We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education, and society at large. We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard.
Candidates needing sponsorship should assess their eligibility for a Certificate of Sponsorship by evaluating their circumstances against the relevant criteria before applying.
Please note we start screening CVs and interviewing candidates from the start of a campaign. A successful candidate could progress to offer before the advertised closing date. We encourage you to apply as soon as possible if you are interested in any roles.
Competitive Salary dependent upon experience.
Head of Growth Marketing employer: London Business School
London Business School is an exceptional employer, offering a dynamic work environment that fosters professional growth and collaboration. With generous benefits such as 27 days of annual leave and a comprehensive pension package, employees enjoy a supportive culture that values their contributions while providing opportunities to engage with senior leaders in a prestigious academic setting.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for London Business School and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like London Business School are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with London Business School on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at London Business School. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit London Business School. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of London Business School:Show us that you’ve done your homework! In your application, briefly mention what you admire about London Business School’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at London Business School
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at London Business School will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At London Business School, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
