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- Tasks: Create engaging content for social media and analyse trends to boost community engagement.
- Company: Join Hackney's award-winning Markets Service, celebrating diverse communities and local businesses.
- Benefits: Enjoy a full-time role with opportunities for creativity and community impact.
- Why this job: Make a real difference while working in a vibrant, inclusive environment.
- Qualifications: Experience managing social media accounts and creating digital content is essential.
- Other info: Flexible working options available; applications from diverse backgrounds encouraged.
The predicted salary is between 28800 - 43200 £ per year.
Join to apply for the Social Media Officer role at London Borough of Hackney
Join to apply for the Social Media Officer role at London Borough of Hackney
Hackney’s multi award winning Markets, Shop Fronts and Street Trading Service manage and operate all the Markets and street trading activity in the Borough. Our street markets and trading sites reflect the borough’s vibrant & diverse communities and cultures, with 6 historic and successful markets dating back hundreds of years offering a wide range of quality goods, value for money and a meeting place for those much needed social interactions. Our markets have strong links with our local communities, food growing projects, small businesses, start-ups and festivals.
As a leading operator in our field, Hackney’s Markets Service delivers a best in class service providing innovative ways to develop and operate markets and street trading activities in the borough. This is an exciting time to join the markets and street trading team following continuous growth for the past 3 years and recognised nationally as a beacon borough who is leading the way for other local authorities in delivering successful markets and street trading operations. We are expanding and growing our portfolio and playing our part in increasing local employment and driving our local economy.
We are looking for an enthusiastic, creative and skilled Social & Digital Media Officer to join our service. This is a fantastic position for someone who wants to make a real difference in the community and support our small and micro businesses thrive and prosper.
You will need to possess bundles of energy, full of initiative and flair whilst also being an expert organiser and an understanding on how to influence and positively engage people both live in person and remotely.
You will be responsible for producing impressive visually engaging content across all our social & digital media platforms, reviewing feedback and follower statistics to discover fresh and innovative ways to deliver a best in class brand management service and deliver the recommendations set out in the Markets, Shop Fronts & Street Trading Strategy 2024/2029.
You Will Be Responsible For
– Producing scheduled and live material for our current social media platforms, as well as exploring new avenues and methods to establish connections with viewers.
– Staying up-to-date with the latest social media trends and digital technologies
– Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
– Developing social media strategies with the aim of increasing brand awareness and customer engagement and growing both online followers and driving physical footfall into commercial sites.
– Analysing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams, outlining any necessary changes to the overall digital marketing plan
– Creating captivating content for an organisation’s social media sites, which may include writing blogs, articles, posts and multimedia content
– Monitoring and responding to customer feedback, comments and social media posts
– Developing and overseeing competitions and campaigns to draw attention to our commercial brands and trading sites.
– Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI)
– Creation of the bi monthly newsletter to communicate updates with our traders, other Council services and ward members.
The role is a full time position which includes weekend work as mandatory to capture live feeds and communication in all our markets.
You must have experience of managing multiple social media accounts and able to create digital content to promote the small businesses across all our Markets and Street trading sites. You should be able to use your own initiative and love putting your organisational and creative skills to good use. You will need to be articulate, with sound written and verbal communications. Above all, you need a ‘can do’ attitude and a desire to deliver exceptional customer service.
As a Council, our most outstanding asset is our staff, who are highly dedicated to serving our residents and committed to our goals as an organisation.
If you want to work in a place where you can represent our values so we achieve the best for our residents, please click on the apply button below
We operate a fair and open anonymous selection process. Therefore, we do not accept supporting statements or CV’s.
To proceed with your application, you will need to create an account and submit your application.
As part of the application process, you will need to complete a number of competency based questions. These questions allow you to demonstrate your suitability for the role and provide examples of your skills, knowledge and experience outlined in the job description.
We understand the benefits of using AI in the workplace. However, if you are thinking of using this tool to submit your application, we ask you to think about what value it will add. AI tools tend to lack the personal touch and authenticity we value in candidates. We encourage you to showcase your unique knowledge and skills using your own voice.
Closing date for applications : 20 July 2025 (22.59)
Interview and assessment date : W/C 04 August 2025
We are also working towards our vision, which is to be a place for everyone; where residents and staff can be proud; a place that celebrates diversity and where everyone can feel valued, included and involved. In order to achieve this, we look for people who are: Proud; Ambitious; Pioneering; Open; Proactive; Inclusive.
Hackney Council works to eradicate discrimination on the basis of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.We also recognise that people can be disadvantaged by their social and economic circumstances, so we will also work to eliminate discrimination and disadvantage caused by social class. We also welcome those interested in flexible working. We particularly welcome applications from disabled people, as this group is currently under represented in our workforce.
The Council has a dedicated employment support service (Hackney Works), which offers Hackney residents guidance in relation to applying for jobs. If you are thinking about applying for a job, please contact the Hackney Works team to find out what support is available:
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Social Media Officer employer: London Borough of Hackney
Contact Detail:
London Borough of Hackney Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Officer
✨Tip Number 1
Familiarise yourself with Hackney's vibrant markets and community initiatives. Understanding the local culture and the specific needs of small businesses will help you create relevant content that resonates with the audience.
✨Tip Number 2
Stay updated on the latest social media trends and tools. Being knowledgeable about current digital marketing strategies will allow you to propose innovative ideas during your interview, showcasing your proactive approach.
✨Tip Number 3
Prepare to discuss your experience with managing multiple social media accounts. Be ready to share specific examples of successful campaigns you've run, as this will demonstrate your ability to drive engagement and brand awareness.
✨Tip Number 4
Think about how you can measure the success of your social media strategies. Be prepared to talk about setting measurable goals and analysing ROI, as this aligns with the role's responsibilities and shows your analytical skills.
We think you need these skills to ace Social Media Officer
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and skills required for the Social Media Officer position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling Personal Statement: Since supporting statements are not accepted, focus on writing a strong personal statement that showcases your passion for social media and community engagement. Use specific examples from your past experiences to demonstrate your skills.
Prepare for Competency Questions: Anticipate the competency-based questions you will need to answer during the application process. Think of relevant situations where you successfully managed social media accounts or created engaging content, and structure your responses using the STAR method (Situation, Task, Action, Result).
Showcase Your Creativity: As a Social Media Officer, creativity is key. Include examples of your previous work, such as links to social media campaigns you've managed or content you've created. This will help demonstrate your ability to produce visually engaging material.
How to prepare for a job interview at London Borough of Hackney
✨Showcase Your Creativity
As a Social Media Officer, creativity is key. Prepare examples of your past work that demonstrate your ability to create engaging content. Bring along a portfolio or screenshots of successful campaigns you've managed.
✨Stay Updated on Trends
Familiarise yourself with the latest social media trends and tools. Be ready to discuss how you can apply these trends to enhance the borough's social media presence and engage the community effectively.
✨Demonstrate Your Analytical Skills
The role involves analysing feedback and statistics. Be prepared to discuss how you've used data in the past to inform your strategies and improve engagement. Highlight any tools you’ve used for analytics.
✨Emphasise Community Engagement
Since the role focuses on supporting local businesses and communities, come prepared with ideas on how to foster community engagement through social media. Show your understanding of Hackney’s diverse culture and how it can be reflected in your strategies.
