Social Media & Digital Marketing Manager

Social Media & Digital Marketing Manager

Location: On-site, London

Contract: Full-time

Department: Marketing & Communications

Reports to: Senior Management

London Academy for Applied Technology (LAAT) is seeking a Social Media & Digital Marketing Manager to take full ownership of our digital presence and student recruitment marketing. This is a hands‑on, independent role ideal for a results‑driven marketer who can plan, execute, and optimise digital campaigns that drive awareness, engagement, and enrolment.

The Role

You will manage all organic and paid digital marketing activity across social media and search platforms. From content creation to campaign optimisation and performance reporting, you’ll be responsible for building and scaling LAAT’s digital recruitment engine using data‑led strategies.

Key Responsibilities

• Manage all social media channels (Instagram, LinkedIn, Facebook, X, YouTube, TikTok where relevant)
• Plan and deliver monthly and term-based content calendars aligned with recruitment cycles.
• Create engaging content including static posts, reels, short‑form videos, stories, and carousels
• Manage paid campaigns across Meta, Google (Search, Display, YouTube), and LinkedIn.
• Optimise cost per lead, conversion rates, and lead quality through testing and analysis.
• Integrate leads into CRM systems and support basic marketing automation and lead nurturing.
• Ensure brand consistency, regulatory compliance, and outcomes‑led messaging
• Track performance and produce regular reports with insights and recommendations.
• Work closely with admissions, academic teams, and senior leadership

Requirements

• Essential: Bachelor’s degree in Marketing, Communications, Media, or related field
• 2–4 years’ experience in social media and digital marketing
• Hands‑on experience with paid social, Google Ads, and analytics tools
• Strong copywriting, content creation, and visual storytelling skills
• Experience using Canva, Adobe, or similar tools
• Desirable: Experience in UK higher education or student recruitment
• Familiarity with CRM systems, marketing automation, and CMA compliance

Benefits

• High autonomy and ownership of digital strategy
• Opportunity to shape the growth of a forward‑thinking UK academy
• Competitive salary based on experience and impact