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- Tasks: Manage and optimise PPC campaigns, drive lead generation, and analyse performance metrics.
- Company: Join Lomond, the UK's leading lettings and estate agency network.
- Benefits: Enjoy competitive pay, flexible working, and fantastic perks like counselling support and tech schemes.
- Why this job: Make a real impact in the real estate industry while developing your skills in a dynamic environment.
- Qualifications: Experience with Google PPC campaigns and strong analytical skills are essential.
- Other info: Be part of a diverse team that values your contributions and offers great career growth.
The predicted salary is between 32000 - 40000 £ per year.
Welcome to Lomond, the UK's leading network of lettings and estate agencies. We are not just a successful acquisitions company; we have established ourselves as a prominent player in the real estate industry. Our extensive network consists of 12 leading lettings and estate agencies, and we have made over 50 strategic acquisitions to date. With our team's vast industry expertise and local knowledge, we are here to redefine expectations in our sector and lead the way for change.
This is a full time, permanent position located in London. You'll enjoy a standard workweek of 37.5 hours, Monday to Friday, 9.00am to 5.30pm. The position is Hybrid. The salary on offer is up to £40,000 per annum, depending on experience.
Let’s talk about the role, it involves:
- Campaign Management: Build, manage and optimise all PPC campaigns across Google Search, Display and Performance Max.
- Lead Generation: Drive qualified leads for estate agency brands, ensuring cost-effective acquisition.
- Analytics & Reporting: Use Google Analytics (GA) and other tools to track performance, generate insights and report results to stakeholders. Influence event set-up, conversion tracking and data integrity.
- Multi-Account Oversight: Manage campaigns across multiple accounts and brands, balancing budgets, priorities and performance goals.
- Testing & Optimisation: Run A/B tests, refine targeting and continuously improve ad copy, bidding strategies and landing pages.
- Audience Strategy: Implement pixel set-ups, manage remarketing tags and build segmented audiences from site traffic for retargeting.
- Collaboration: Work closely with the Head of Digital Marketing, creative teams and regional stakeholders to align paid media with wider marketing objectives.
- Paid Social & Wider Digital Support: Contribute to paid social campaigns where relevant, ensuring consistency with PPC activity and supporting other digital channels.
We’re looking for individuals with qualities such as:
- Proven experience managing Google PPC campaigns (Search, Display, Performance Max).
- Strong knowledge of Google Analytics (GA), conversion tracking, and event/pixel implementation.
- Comfortable setting up account structures, tracking frameworks and scalable processes to establish a best-in-class paid media function.
- Comfortable managing multiple accounts simultaneously.
- Confident reporting data to stakeholders.
- Track record of delivering lead generation campaigns.
- Experience with retargeting, audience segmentation, and remarketing strategies.
- Estate agency or property sector experience.
- Familiarity with paid social platforms and/or programmatic is desirable but not essential.
At Lomond, we believe in taking care of our people. That’s why we offer some amazing perks and benefits through our engagement platform, LOMONDlife. Here’s what you can look forward to:
- Our Employee Assistance Programme offers free counselling support sessions.
- Get the latest gadgets and appliances with our Smart Tech Scheme.
- We’re committed to reducing our carbon footprint with our Cycle2Work Scheme.
- We offer enhanced Family Friendly Leave for maternity, paternity, adoption, and IVF.
- You’ll enjoy competitive base pay that aligns with market value, plus incentivised commission and performance bonuses for most roles.
- Exclusive Electric Vehicle Scheme enabling salary sacrifice payments for top of range EVs.
- Celebrate your loyalty with special days and celebrations for length of service.
- Planning for retirement? We’ve got you covered with that important pension pot.
- We’ll support your professional development by funding your professional qualifications so you can reach your full potential and build your career.
- Our company socials bring our people together. So work hard, and then socialise even harder!
We’re excited to offer these amazing benefits to our hardworking teams. It’s our way of showing appreciation for your dedication. At Lomond, we value diversity and inclusion. We welcome applicants of all nationalities, backgrounds, abilities, and perspectives. Join us and experience a workplace that truly values you. Apply today!
Paid Media Manager in London employer: Lomond
Contact Detail:
Lomond Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, analytics reports, and any successful lead generation strategies you've implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Lomond and understanding their values and goals. Tailor your answers to show how your experience aligns with their needs, especially in managing Google PPC campaigns and driving qualified leads.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the team at Lomond.
We think you need these skills to ace Paid Media Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Media Manager role. Highlight your experience with Google PPC campaigns and analytics tools, as these are key for us. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for our team at Lomond. Share specific examples of your past successes in lead generation and campaign management to grab our attention.
Showcase Your Analytical Skills: Since the role involves a lot of analytics and reporting, make sure to showcase your analytical skills in your application. Mention any tools you’ve used, like Google Analytics, and how you’ve leveraged data to drive results in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us. Plus, it’s super easy!
How to prepare for a job interview at Lomond
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of Google PPC campaigns, especially Search, Display, and Performance Max. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This will show that you’re not just familiar with the tools but have real-world experience.
✨Showcase Your Analytical Skills
Since analytics and reporting are key parts of the role, prepare to talk about how you've used Google Analytics in past roles. Bring examples of how you've tracked performance, generated insights, and influenced decision-making based on data. This will demonstrate your ability to turn numbers into actionable strategies.
✨Demonstrate Multi-Account Management
Be ready to discuss your experience managing multiple accounts simultaneously. Share how you prioritised tasks, balanced budgets, and met performance goals across different campaigns. This will highlight your organisational skills and ability to handle complexity.
✨Collaborate and Communicate
Collaboration is crucial for this role, so think of examples where you've worked closely with creative teams or stakeholders. Prepare to discuss how you aligned paid media strategies with broader marketing objectives. This will show that you can work well in a team and contribute to overall success.
