Marketing Communications Manager

Job Overview

In this role you will play a pivotal role in developing and executing strategies that elevate LOMA’s market position and relevance, strengthen thought leadership, and position the company as an industry authority.

Responsibilities

• Craft clear, consistent, and compelling messaging to communicate the value of LOMA’s products, services, and innovations to both internal and external stakeholders.
• Lead the creation and distribution of engaging content across multiple channels (social media, website, blogs, press releases, newsletters, etc.), highlighting product launches, case studies, whitepapers, and thought leadership.
• Execute the development of high-quality Global marketing collateral (sales decks, brochures, product guides) that effectively communicate LOMA’s value proposition and highlights product Features, Advantages, Benefits or segment relevance in a highly engaging way.
• Advise the Regional Marketing Managers in their efforts to localise all marketing collateral (sales decks, brochures, product guides, customer testimonials) for relevance.
• Identify opportunities to enhance LOMA’s visibility in industry‑specific social communities, forums, and networks. Manage media relations and build strong relationships with industry journalists, influencers, and thought leaders to increase media coverage and brand recognition.
• Oversee the global social media strategy, ensuring consistent brand messaging and engagement across major platforms.
• Track key performance indicators (KPIs) for global communications efforts, including brand awareness, media coverage, engagement, and lead generation. Use this feedback to optimise future campaigns.
• Develop and execute a thought leadership program to enhance LOMA’s industry prominence and relevance.
• Ensure the global brand strategy is consistently applied across all communication platforms, mediums and regions.
• Manage internal communication channels, such as newsletters, intranet, to keep employees informed about key business initiatives, product developments, and corporate news.
• Collaborate closely with cross‑functional teams, including product management, marketing, sales, customer service, and external agencies where required.

Position Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience in marketing communications, PR, brand management or content creation, preferably within a B2B or technology‑focused industry.
• 3 years Marcomms experience in capital equipment.
• Strong experience in developing and executing global communications strategies across multiple channels with a good understanding of brand strategy, corporate communications, and content development.
• Exceptional written and verbal communication skills, with the ability to craft clear, compelling content for various audiences and channels.
• Highly proficient in English, with additional languages (e.g., French, German) a bonus.
• Expertise in managing media relations and speaking publicly at industry events.
• Experience in developing thought leadership content, including articles, white papers, reports, and speaking engagements.
• Strong editorial skills, with the ability to write and edit content that engages and educates target audiences.
• Understanding of cultural nuances and the ability to tailor messages for different international markets.
• A role model of LOMA’s behaviours (Hands‑on, One Team, Positive Mindset, Delivering on our Commitments, Taking the initiative) and ITW Values.

If you are passionate about driving impactful marketing communications and thrive in a fast‑paced environment, we encourage you to apply for this exciting opportunity.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Automation Machinery Manufacturing

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