Creative Strategist - Lollipop AI (London, Hybrid)

We're Lollipop AI. We're building the creative tool for people who make ads for a living. Right now we're launching with ad cloning — you pick any ad, swap in your product and actor, and get a new version ready to run. Where we're headed is a full AI-powered creative workflow for paid social. You'll use Lollipop to make the ads that sell Lollipop — so your creative work directly shapes the product too.

Please include examples of ads you've made or campaigns you've worked on — a reel, a portfolio, a loom walkthrough, anything that shows your creative work.

What you'll do:

• Create ad concepts and creative for Lollipop using the tool itself — your taste sets the standard for what our product should output.
• Study what's working across categories and bring that thinking into both our marketing and our product.
• Feed product insights back to the team based on your daily experience — what's frustrating, what's missing, what would make this indispensable.
• Own Lollipop's paid social (primarily Meta) — strategy, creative, and execution.
• Build out our organic presence and community within the creative strategy world.

What we're looking for:

• You know what makes an ad work — not just the metrics, but the creative. You can watch an ad and explain why it converts, what the hook structure is doing, why the pacing works.
• You've made ads across multiple niches — not just one brand or one vertical. You've seen what works in DTC, or SaaS, or apps, or finance, and you can spot patterns across all of them.
• You produce creative, not just brief it. Whether that's scripting, editing, directing, or all three.
• Hands-on Meta ads experience — you've run campaigns and managed spend, not just made the assets.
• Familiar with the creative strategy ecosystem (Motion, Foreplay, Ad Library, competitor research workflows).
• Interested in AI and comfortable working with tools that are evolving week to week.
• Based in London or able to work hybrid from London.

Nice to have:

• Agency-side or brand-side creative strategy experience across multiple categories.
• Experience building a brand's paid social from scratch.
• Active in performance marketing communities (CTC, Foxwell, adworld, etc.).
• A swipe file, ad library, or any evidence that you obsessively collect and study ads.

Full-time role, competitive salary + equity. You'd be one of the first hires — your fingerprints will be on the product, not just the marketing. DM me or apply below.