Regional Sales Manager (End Customer)
Regional Sales Manager (End Customer)

Regional Sales Manager (End Customer)

Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead sales initiatives, acquire new customers, and manage the full sales cycle.
  • Company: Dynamic cybersecurity firm focused on innovative solutions.
  • Benefits: Competitive salary, travel opportunities, and professional growth.
  • Why this job: Join a fast-paced environment and make a real impact in cybersecurity sales.
  • Qualifications: 5+ years in software or cybersecurity sales with strong communication skills.
  • Other info: Opportunity to work with top industry leaders and expand your network.

The predicted salary is between 43200 - 72000 £ per year.

As a Regional Sales Manager, you will lead direct sales initiatives across the UK&I region, driving new end customer acquisition and expanding existing customer relationships. You will be responsible for developing strategic account plans, managing the full sales cycle, and achieving assigned revenue targets by selling directly to end customer organizations.

What You Will Be Doing

  • Identify, target, and acquire new end customers across the UK&I region with strong growth potential.
  • Build and maintain a robust pipeline of qualified opportunities within mid market and enterprise end customer accounts.
  • Manage the complete sales cycle from prospecting and discovery through negotiation and deal closure.
  • Conduct outbound prospecting activities, follow up on qualified inbound leads, and attend relevant industry events.
  • Develop a deep understanding of end customer business challenges, security needs, and buying motivations.
  • Position solutions effectively by mapping product value to end customer pain points and business outcomes.
  • Collaborate closely with pre sales, marketing, customer success, and technical teams to deliver tailored solutions.
  • Build trusted relationships with key stakeholders and decision makers including CISOs, IT leaders, and executives at end customer organizations.
  • Deliver compelling product demonstrations, presentations, and commercial proposals to end customers.
  • Maintain accurate and up to date records of opportunities, activities, and forecasts in Salesforce and Clari.
  • Provide regular pipeline updates, sales forecasts, and performance reports to leadership.
  • Ensure accurate documentation of contracts, end customer agreements, and sales interactions.

What You Bring to the Table

  • Strong ability to execute a structured, consultative sales approach in a direct end customer sales model.
  • Proven ownership mindset with the ability to independently drive complex sales cycles.
  • Excellent communication, negotiation, and stakeholder management skills.
  • Solid understanding of cybersecurity and or SaaS sales processes and enterprise end customer buying cycles.
  • Experience in selling to the NHS is a plus.
  • Ability to travel within the UK and occasionally across Europe for end customer meetings and events.

Your Skills and Experience

  • Minimum of 5 years of proven experience in software or cybersecurity sales with a strong focus on direct end customer acquisition in the UK&I market.
  • Demonstrated success in closing mid-market and enterprise-level end customer deals.
  • Bachelor’s degree in business, marketing, or a related field.
  • Strong proficiency with CRM systems and sales forecasting tools.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Sales and Business Development

Industries: Computer and Network Security

Location: London Area, United Kingdom

Regional Sales Manager (End Customer) employer: LogPoint

As a Regional Sales Manager at our company, you will thrive in a dynamic and supportive work culture that prioritises employee growth and development. With access to comprehensive training programmes and opportunities for career advancement, you will be empowered to excel in your role while contributing to meaningful projects in the cybersecurity sector. Located in the vibrant London area, we offer a collaborative environment where innovation is encouraged, and your contributions are valued.
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Contact Detail:

LogPoint Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Regional Sales Manager (End Customer)

✨Tip Number 1

Network like a pro! Attend industry events and meet-ups to connect with potential clients and decision-makers. Building relationships in person can give you an edge over the competition.

✨Tip Number 2

Leverage social media to showcase your expertise. Share insights about cybersecurity trends or sales strategies on platforms like LinkedIn. This not only positions you as a thought leader but also attracts attention from recruiters.

✨Tip Number 3

Practice your pitch! Whether it’s a product demo or a casual conversation, being able to articulate your value proposition clearly is key. Role-play with friends or colleagues to refine your approach.

✨Tip Number 4

Don’t forget to follow up! After meetings or networking events, send a quick thank-you note or a message to keep the conversation going. It shows your commitment and keeps you top of mind for future opportunities.

We think you need these skills to ace Regional Sales Manager (End Customer)

Sales Strategy Development
Customer Acquisition
Account Management
Sales Cycle Management
Prospecting
Negotiation Skills
Stakeholder Management
Cybersecurity Knowledge
SaaS Sales Processes
CRM Proficiency
Sales Forecasting
Presentation Skills
Relationship Building
Consultative Selling

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the job description. Highlight your experience in direct sales and any relevant achievements that align with the role of Regional Sales Manager. We want to see how you can drive new customer acquisition!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully managed sales cycles and built relationships with key stakeholders.

Showcase Your Skills: Don’t forget to highlight your communication and negotiation skills. These are crucial for the role, so give us examples of how you've used these skills to close deals or overcome challenges in your previous roles.

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!

How to prepare for a job interview at LogPoint

✨Know Your Market

Before the interview, dive deep into the UK&I market landscape. Understand the key players, trends, and challenges in cybersecurity and SaaS sales. This knowledge will help you demonstrate your expertise and show that you're not just familiar with the industry but are genuinely passionate about it.

✨Master the Sales Cycle

Be prepared to discuss your approach to managing the full sales cycle. Have specific examples ready that showcase your ability to identify prospects, negotiate deals, and close sales. Highlight any experience you have with mid-market and enterprise-level customers, as this will be crucial for the role.

✨Build Relationships

Since the role involves building trusted relationships with key stakeholders, think of ways to illustrate your relationship-building skills. Share stories where you've successfully engaged with decision-makers, especially in the context of cybersecurity or software sales. This will show that you can connect with CISOs and IT leaders effectively.

✨Showcase Your Consultative Approach

Prepare to explain how you execute a structured, consultative sales approach. Be ready to discuss how you map product value to customer pain points and business outcomes. This will highlight your ability to understand and address end customer needs, which is essential for success in this role.

Regional Sales Manager (End Customer)
LogPoint

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