At a Glance
- Tasks: Lead innovative marketing campaigns and drive brand awareness for a global tech leader.
- Company: Join Logitech, a diverse and inclusive company making a positive global impact.
- Benefits: Flexible work options, competitive benefits, and a supportive culture focused on wellbeing.
- Other info: Opportunity for career growth in a dynamic, hybrid work environment.
- Why this job: Be part of a passionate team shaping the future of consumer technology.
- Qualifications: 7+ years in marketing with strong communication and collaboration skills.
The predicted salary is between 36000 - 60000 £ per year.
Logitech is looking for a (consumer) Marketing Manager to be instrumental in the development and execution of marketing campaigns, ownership of marketing budgets and cross functional leadership to drive both Logitech share and sales but also awareness and consideration within key categories. This role offers a wide scope of responsibilities including brand building, marketing planning, creative development, agency engagement, budget responsibility, cross functional collaboration with sales, regional marketing alignment, category management, new product launch strategy and planning and many more.
You will be part of a passionate and committed & diverse team of marketers who develop regional strategies, ideas and content to meet the evolving needs and demands of our growing consumer. The ideal candidate should have a demonstrated ability to internalize business and brand objectives and translate into clear, inspiring and actionable marketing plans and go-to-market programs. This includes expert understanding of digital marketing practices and how to optimize the marketing mix and the ability to work with key groups throughout the company to bring forth the most comprehensive and impactful marketing plan possible. These groups include: Global Commercial Team, Channel & Trade Marketing, Corporate Communications, Design, Social, Web Marketing, Reporting and Analytics -- and key external partners. Retail experience is also vital to this role on how to drive category management, retailer/etailer marketing plans and drive in-store visibility.
The key metrics to this role are market share, local revenue targets, contribution margin (i.e. budget management) and softer metrics like brand awareness, closeness and affinity.
Your Contribution
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role, you will:
- Translate global strategies & create powerful local marketing plans that achieve commercial success in our local markets. Yearly marketing plan that is updated quarterly and communicated to regional marketing teams, sales & finance.
- Close collaboration with all key account managers to drive category goals and strategies - Weekly Sales & Marketing Meetings, Weekly Face to Face customer meetings, Joint Business Planning & Top to Top’s.
- Align closely with the Cluster Head of Marketing and Sales Leaders/KAM’s on promo planning, demand planning to drive strategic initiatives.
- Be the single point of contact for all new product launches including planning, forecasting, budgeting and marketing.
- Successfully manage both retailer & etailer marcom spend (MDF) as well as budget ownership for third party agencies (OPEX). Coordination between sales & marketing to ensure effective marketing plans are in place to drive strategic initiatives.
- Engage with specific communities & partners with innovative marketing programs that drives best practice.
- Communicate quarterly results on marketing campaigns, product launches, budgets, digital media spend and overall country performance (by product line, strategic pillar and channel).
- Develop consumer strategies based on market intelligence, locally relevant consumer insights, and best practices.
- Guide creative development of our brand and campaign assets that resonate with a specific target audience.
- Drive 360-degree omnichannel approach that integrates social, web, PR, partnerships, in-store and channel marketing programs.
- Communicate the Logitech story, promotions, and partnerships across various channels.
- Effectively manage creative & PR agencies and internal resources for the on-time delivery of world class marketing campaigns.
- Drive coordination and alignment with global marketing teams and partners.
- Evaluate, translate and design actionable plans from internal and external insights like GFK.
- Understand category management in order to execute with sales & key accounts to drive the most profitable SKU’s.
Key Qualifications
For consideration, you must bring the following minimum skills and behaviors to our team:
- Experience developing innovative marketing programs from inception through execution for large global brands.
- 7+ years in marketing in tech, consumer electronics or consumer goods.
- BA/BS degree.
- Experience managing marketing through the entire product lifecycle from conception through EOL.
- Category management experience.
- Strong communication, collaboration and organizational skills.
- Experience working with and managing external agencies.
- Ready to lead groups, inspire creativity, and ability to interact with multiple partners.
- Ability to use quantitative data and metrics to drive strategic decisions and marketing activities.
- Self‐motivated, driven and high energy level.
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on‐premises.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
Marketing Manager PWS UK in London employer: Logitech
Logitech is an exceptional employer that fosters a culture of collaboration and inclusivity, making it a perfect fit for those passionate about impactful marketing in the tech industry. With a flexible hybrid work model, comprehensive benefits, and a commitment to employee wellbeing, Logitech empowers its team members to thrive both personally and professionally while driving innovative marketing strategies that resonate globally.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager PWS UK in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Logitech's values and recent campaigns. Show us how your experience aligns with their mission and how you can contribute to their marketing goals.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can drive category management and brand awareness. Keep it concise and impactful – we want to hear your story!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Logitech team.
We think you need these skills to ace Marketing Manager PWS UK in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for marketing and Logitech shine through! We want to see how your experiences align with our mission and values, so don’t hold back on sharing what excites you about this role.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight the skills and experiences that are most relevant to the Marketing Manager position. We love seeing how you can translate your past achievements into the impact you can make at Logitech!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so use bullet points where possible and avoid jargon. This helps us quickly see how you fit the role and what you bring to the table.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Logitech
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics like market share, contribution margin, and brand awareness. Be ready to discuss how you've used these metrics in past roles to drive successful campaigns.
✨Showcase Your Collaboration Skills
Logitech values teamwork, so prepare examples of how you've collaborated with cross-functional teams. Highlight specific projects where you worked closely with sales, design, or external agencies to achieve marketing goals.
✨Demonstrate Your Digital Savvy
Since digital marketing is crucial for this role, come prepared to discuss your experience with various digital channels. Share specific strategies you've implemented and the results they achieved, especially in driving consumer engagement.
✨Be Ready to Discuss Brand Building
Think about how you've contributed to brand building in previous positions. Be ready to explain your approach to creating compelling marketing plans that resonate with target audiences and align with business objectives.
