At a Glance
- Tasks: Lead TikTok Shop strategy and drive social commerce growth across Europe.
- Company: Logitech, a global leader in tech with a focus on positive impact.
- Benefits: Flexible work environment, comprehensive benefits, and a culture of wellbeing.
- Other info: Join a diverse team that values authenticity and inclusivity.
- Why this job: Pioneer social commerce and make a real impact in a dynamic team.
- Qualifications: 5 years in digital marketing or eCommerce, strong communication skills, and strategic planning experience.
The predicted salary is between 60000 - 75000 £ per year.
Logitech is seeking an experienced Europe Social Commerce Channel Manager to lead the creation and implementation of a winning go to market (GTM) strategy for TikTok Shop for Europe, and Live streaming platforms. As Social Commerce reshapes e-commerce, this role will focus on scaling success across markets in Europe, leveraging TikTok Shop as both a marketing vehicle and a new sales channel to drive growth in reach, engagement and sales for Logitech products. Reporting directly to the head of Online Europe, you will collaborate with cross-functional teams especially with head of Etail Europe - including Marketing, and Commercial Teams - as well as external agencies to ensure seamless execution. This is an exciting opportunity to pioneer a new channel, establish best practices, and position Logitech as a leader in Social Commerce.
Your Contribution: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviours and values you’ll need for success at Logitech.
In this role you will:
- Build EU Strategic Partnerships: Develop and manage TikTok Joint Business Plans (JBPs) with TikTok Europe teams and agencies, ensuring alignment with global priorities and driving strategic collaboration.
- Lead Integrated Marketing: Lead integrated marketing initiatives by harnessing TikTok’s full-funnel capabilities to maximize Logitech’s brand presence, engagement, and sales impact. Lead a team of young professionals locally where Logitech Tik Tok shop in live.
- Collaborate seamlessly with cross-functional teams: Regional / Local Marketing and Commercial teams to ensure the execution of the global strategies.
- Operationalize Social Commerce: Implement Go-to-Market (GTM) strategies incorporating pricing, product portfolios, logistics model, content creators, advertising, and analytics, while leveraging agency expertise and regional best practices.
- Financial Modeling for Success: Align with Regional & Global financial models for social commerce and live-streaming initiatives to support investment decisions, and measure ROI.
- Agency Sourcing and Management: Manage EU social commerce agencies, ensuring alignment with Logitech’s strategic goals and driving successful execution of initiatives.
- TikTok Shop Geographic Expansion: Support the expansion of TikTok Shop into new markets in Europe.
Key Qualifications & Preferred Qualifications: For consideration, you must bring the following minimum skills and experiences to our team:
- 5 years of experience in Digital Marketing, Social Media or eCommerce.
- Proactive, energetic, self-starter with hands-on approach to the business and results oriented, skilled at navigating change in fast-paced, dynamic environments.
- Excellent presentation and communication skills, both verbally and written.
- Deep Platform Knowledge: Extensive knowledge in social commerce platforms with strong understanding of the algorithms, features, best practices and evolving trends. Proven ability to translate platform mechanics into actionable, ROI-driven strategies.
- Strategic Business Planning: Track record of crafting and executing innovative business strategies to unlock sales growth in digital commerce or social commerce channels.
- Marketing & Commercial Leadership: Demonstrated expertise in identifying growth opportunities, developing compelling business cases, designing impactful marketing campaigns, and leveraging data-driven insights to craft strategies aligned with overarching business objectives.
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free for assistance and we will get back to you as soon as possible.
EU eTail TikTok Shop Focus - Channel Manager in London employer: Logitech
Logitech is an exceptional employer that fosters a dynamic and inclusive work culture, encouraging employees to be themselves while pursuing their professional goals. With a strong emphasis on employee wellbeing, Logitech offers comprehensive benefits that support physical, financial, and emotional health, making it an ideal place for those seeking meaningful and rewarding careers in the vibrant consumer electronics sector. The company also prioritises personal growth and development, ensuring that team members have ample opportunities to advance their skills and careers in a collaborative environment.
StudySmarter Expert Advice🤫
We think this is how you could land EU eTail TikTok Shop Focus - Channel Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or even through TikTok. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work in digital marketing and social commerce. This is your chance to shine and demonstrate how you can drive growth for Logitech.
✨Tip Number 3
Prepare for interviews by researching Logitech’s values and recent projects. Be ready to discuss how your experience aligns with their mission of positive global impact and collaboration.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace EU eTail TikTok Shop Focus - Channel Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for social commerce and TikTok shine through! We want to see how your passion aligns with our mission at Logitech.
Tailor Your Experience:Make sure to highlight your relevant experience in digital marketing and eCommerce. We love seeing how your background can contribute to our goals, so don’t hold back on those achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Remember, less is often more!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Logitech
✨Know Your TikTok Inside Out
Make sure you’re well-versed in TikTok's features, algorithms, and best practices. Familiarise yourself with how brands are successfully leveraging TikTok Shop for social commerce. This knowledge will not only impress your interviewers but also show that you're ready to hit the ground running.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've crafted and executed innovative business strategies in digital or social commerce. Be ready to explain how these strategies led to measurable growth. This will demonstrate your ability to align with Logitech’s goals and contribute to their success.
✨Collaboration is Key
Since this role involves working with cross-functional teams, come prepared with examples of how you've successfully collaborated with different departments in the past. Highlight your communication skills and how you’ve navigated challenges to achieve common goals.
✨Be Yourself and Stay Humble
Logitech values authenticity and humility. During the interview, let your personality shine through while also showing your eagerness to learn and grow. Share your passion for equality and the environment, as these values resonate with the company culture.
