At a Glance
- Tasks: Lead B2B marketing strategy for Northern Europe, driving growth and brand awareness.
- Company: Join a forward-thinking tech company that values collaboration and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a culture that promotes equality and environmental responsibility.
- Why this job: Make a real impact in a dynamic market while working with passionate teams.
- Qualifications: Proven B2B marketing experience and strong understanding of local markets.
The predicted salary is between 60000 - 80000 € per year.
We are seeking a dynamic and results-driven B2B Marketing Lead for Northern Europe to drive our regional marketing strategy across the UK & Ireland, Benelux, and the Nordic region. This role will be pivotal in delivering integrated marketing programs that accelerate growth through both our partner ecosystem and generate awareness directly with enterprise and SMB customers.
You will be responsible for building pipeline, increasing brand awareness, and strengthening market share in key Northern European markets. The ideal candidate is an experienced regional marketer with strong commercial acumen, deep understanding of local market nuances, and a proven track record of executing impactful B2B marketing programs in collaboration with sales and partner teams.
Your Contribution
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech.
Responsibilities
- Develop and execute the Northern Europe B2B marketing strategy, aligned with European regional and global priorities.
- Serve as the marketing lead for the sub-region, acting as the bridge between local markets, regional marketing, sales, and partner teams.
- Lead a small team of local marketing specialists and agencies to deliver results.
- Drive joint marketing programs with key partners, including distributors, resellers, and strategic alliances.
- Build partner enablement and co‑marketing plans that generate qualified leads and measurable pipeline.
- Manage MDF (Marketing Development Funds) effectively, ensuring ROI and compliance with partner program guidelines.
- Collaborate closely with the partner sales organisation to align marketing initiatives with channel growth objectives.
- Plan and execute integrated marketing campaigns (digital, content, events, ABM, and demand generation) targeting enterprise and SMB customers across priority industries.
- Localise global campaigns and messaging to ensure cultural and linguistic relevance, and oversee management of local PR agencies.
- Work with sales and business development teams to accelerate funnel progression and support.
B2B Marketing Lead – Northern Europe in London employer: Logitech
Logitech is an exceptional employer that fosters a vibrant and inclusive work culture, encouraging employees to be themselves while driving innovation in the tech industry. With a strong focus on personal and professional growth, employees benefit from collaborative teamwork and the opportunity to lead impactful marketing initiatives across diverse Northern European markets. The company's commitment to equality and environmental sustainability further enhances its appeal, making it a rewarding place for those seeking meaningful employment.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Lead – Northern Europe in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that B2B Marketing Lead role.
✨Tip Number 2
Showcase your expertise! Create a personal brand online by sharing insights on LinkedIn or writing articles about B2B marketing trends. This not only highlights your knowledge but also makes you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can drive growth in Northern Europe and align with their values. Confidence and preparation are key!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to reflect how you embody our values and how you can contribute to our marketing goals.
We think you need these skills to ace B2B Marketing Lead – Northern Europe in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the B2B marketing role. Highlight your experience in developing marketing strategies and working with partners, as this is key for us at StudySmarter.
Craft a Compelling Cover Letter:Your cover letter should reflect your passion for marketing and how you align with our values. Share specific examples of your past successes in similar roles to grab our attention!
Showcase Your Results:When detailing your experience, focus on quantifiable results. We love numbers! Whether it’s increased brand awareness or lead generation, show us how you’ve made an impact.
Apply Through Our Website:Don’t forget to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Logitech
✨Know Your Market
Before the interview, dive deep into the Northern European market landscape. Understand the nuances of each region, including cultural differences and local competitors. This knowledge will help you demonstrate your commercial acumen and show that you're ready to hit the ground running.
✨Showcase Your Collaboration Skills
Since this role involves working closely with sales and partner teams, be prepared to discuss specific examples of how you've successfully collaborated in the past. Highlight any joint marketing programs you've led and the results they achieved. This will illustrate your ability to bridge gaps and drive results.
✨Prepare for Strategy Discussions
Think about how you would develop and execute a B2B marketing strategy for Northern Europe. Be ready to share your ideas on integrated marketing campaigns, partner enablement, and how you would manage MDF effectively. This shows that you're not just a doer but also a strategic thinker.
✨Embrace the Company Values
Familiarise yourself with Logitech's values: Be Yourself, Be Open, Stay Hungry and Humble. During the interview, weave these values into your responses. Share personal anecdotes that reflect these behaviours, as it will resonate well with the interviewers and show that you align with their culture.
