At a Glance
- Tasks: Lead TikTok Shop strategy and drive social commerce growth across Europe.
- Company: Logitech, a global leader in tech with a focus on positive impact.
- Benefits: Flexible work environment, competitive benefits, and a culture of wellbeing.
- Other info: Join a diverse team that values collaboration and inclusivity.
- Why this job: Pioneer a new channel and make a real impact in social commerce.
- Qualifications: 5 years in digital marketing or eCommerce, strong communication skills, and strategic planning experience.
The predicted salary is between 60000 - 80000 £ per year.
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
The Team and Role: Logitech is seeking an experienced Europe Social Commerce Channel Manager to lead the creation and implementation of a winning go to market (GTM) strategy for TikTok Shop for Europe, and Live streaming platforms. As Social Commerce reshapes e-commerce, this role will focus on scaling success across markets in Europe, leveraging TikTok Shop as both a marketing vehicle and a new sales channel to drive growth in reach, engagement and sales for Logitech products. Reporting directly to the head of Online Europe, you will collaborate with cross-functional teams especially with head of Etail Europe - including Marketing, and Commercial Teams - as well as external agencies to ensure seamless execution. This is an exciting opportunity to pioneer a new channel, establish best practices, and position Logitech as a leader in Social Commerce.
Your Contribution: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech.
In this role you will:
- Build EU Strategic Partnerships: Develop and manage TikTok Joint Business Plans (JBPs) with TikTok Europe teams and agencies, ensuring alignment with global priorities and driving strategic collaboration.
- Lead Integrated Marketing: Lead integrated marketing initiatives by harnessing TikTok’s full-funnel capabilities to maximize Logitech’s brand presence, engagement, and sales impact.
- Collaborate seamlessly with cross-functional teams: Regional / Local Marketing and Commercial teams to ensure the execution of the global strategies.
- Operationalize Social Commerce: Implement Go-to-Market (GTM) strategies incorporating pricing, product portfolios, logistics model, content creators, advertising, and analytics, while leveraging agency expertise and regional best practices.
- Financial Modeling for Success: Align with Regional & Global financial models for social commerce and live-streaming initiatives to support investment decisions, and measure ROI.
- Agency Sourcing and Management: Manage EU social commerce agencies, ensuring alignment with Logitech’s strategic goals and driving successful execution of initiatives.
- TikTok Shop Geographic Expansion: Support the expansion of TikTok Shop into new markets in Europe.
Key Qualifications & Preferred Qualifications:
- 5 years of experience in Digital Marketing, Social Media or eCommerce
- Proactive, energetic, self-starter with hands-on approach to the business and results oriented
- Skilled at navigating change in fast-paced, dynamic environments
- Excellent presentation and communication skills, both verbally and written
- Deep Platform Knowledge: Extensive knowledge in social commerce platforms with strong understanding of the algorithms, features, best practices and evolving trends. Proven ability to translate platform mechanics into actionable, ROI-driven strategies.
- Strategic Business Planning: Track record of crafting and executing innovative business strategies to unlock sales growth in digital commerce or social commerce channels.
- Marketing & Commercial Leadership: Demonstrated expertise in identifying growth opportunities, developing compelling business cases, designing impactful marketing campaigns, and leveraging data-driven insights to craft strategies aligned with overarching business objectives.
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences.
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
EU eTail TikTok Shop Focus - Channel Manager employer: Logitech
Logitech is an exceptional employer that fosters a dynamic and inclusive work culture, encouraging employees to be themselves while pursuing their professional goals. With a strong emphasis on employee wellbeing, Logitech offers comprehensive benefits that support physical, financial, and emotional health, making it an ideal place for those seeking meaningful and rewarding careers in the vibrant consumer electronics sector. The company also prioritises personal growth and development, ensuring that team members have ample opportunities to advance their skills and careers in a collaborative environment.
StudySmarter Expert Advice🤫
We think this is how you could land EU eTail TikTok Shop Focus - Channel Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or even through TikTok. A friendly message can go a long way, and you never know who might help you land that interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your expertise in social commerce and digital marketing. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Logitech’s values and recent projects. Tailor your answers to show how you align with their mission and how you can contribute to their goals in social commerce.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Logitech team.
We think you need these skills to ace EU eTail TikTok Shop Focus - Channel Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for social commerce and TikTok shine through. We want to see how your passion aligns with Logitech's values and mission!
Tailor Your Experience:Make sure to highlight your relevant experience in digital marketing and eCommerce. We love seeing how your background can contribute to our goals, so be specific about your achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get the ball rolling on your journey with Logitech.
How to prepare for a job interview at Logitech
✨Know Your TikTok Inside Out
Make sure you’re well-versed in TikTok's features, algorithms, and best practices. Familiarise yourself with successful campaigns and how they leveraged TikTok Shop for growth. This will show your deep platform knowledge and help you discuss actionable strategies during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've crafted and executed innovative business strategies in digital or social commerce. Highlight your ability to identify growth opportunities and translate them into compelling business cases that align with overarching objectives.
✨Demonstrate Collaboration Skills
Since this role involves working with cross-functional teams, be ready to share experiences where you successfully collaborated with marketing, commercial teams, or external agencies. Emphasise your communication skills and how you’ve ensured seamless execution of strategies in past roles.
✨Be Results-Oriented
Logitech values a proactive and results-oriented approach. Prepare to discuss how you measure success, including any financial modelling or ROI metrics you've used in previous roles. This will demonstrate your hands-on approach and commitment to driving growth.
