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- Tasks: Lead the creation of a winning strategy for TikTok Shop and social commerce in Europe.
- Company: Logitech, a global leader in tech with a focus on positive impact.
- Benefits: Flexible work environment, competitive benefits, and a culture of wellbeing.
- Why this job: Pioneer a new channel and make a real impact in social commerce.
- Qualifications: 5+ years in digital marketing or eCommerce, with strong social media expertise.
- Other info: Join a diverse team that values collaboration and inclusivity.
The predicted salary is between 60000 - 80000 £ per year.
Logitech is seeking an experienced Europe Social Commerce Channel Manager to lead the creation and implementation of a winning go to market (GTM) strategy for TikTok Shop for Europe, and Live streaming platforms. As Social Commerce reshapes e-commerce, this role will focus on scaling success across markets in Europe, leveraging TikTok Shop as both a marketing vehicle and a new sales channel to drive growth in reach, engagement and sales for Logitech products. Reporting directly to the head of Online Europe, you will collaborate with cross-functional teams especially with head of Etail Europe - including Marketing, and Commercial Teams - as well as external agencies to ensure seamless execution. This is an exciting opportunity to pioneer a new channel, establish best practices, and position Logitech as a leader in Social Commerce.
Your Contribution: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviours and values you’ll need for success at Logitech.
In this role you will:
- Build EU Strategic Partnerships: Develop and manage TikTok Joint Business Plans (JBPs) with TikTok Europe teams and agencies, ensuring alignment with global priorities and driving strategic collaboration.
- Lead Integrated Marketing: Lead integrated marketing initiatives by harnessing TikTok’s full-funnel capabilities to maximize Logitech’s brand presence, engagement, and sales impact. Lead a team of young professionals locally where Logitech Tik Tok shop in live.
- Collaborate seamlessly with cross-functional teams: Regional / Local Marketing and Commercial teams to ensure the execution of the global strategies.
- Operationalize Social Commerce: Implement Go-to-Market (GTM) strategies incorporating pricing, product portfolios, logistics model, content creators, advertising, and analytics, while leveraging agency expertise and regional best practices.
- Financial Modeling for Success: Align with Regional & Global financial models for social commerce and live-streaming initiatives to support investment decisions, and measure ROI.
- Agency Sourcing and Management: Manage EU social commerce agencies, ensuring alignment with Logitech’s strategic goals and driving successful execution of initiatives.
- TikTok Shop Geographic Expansion: Support the expansion of TikTok Shop into new markets in Europe.
Key Qualifications & Preferred Qualifications:
- 5+ years of experience in Digital Marketing, Social Media or eCommerce.
- Proactive, energetic, self-starter with hands-on approach to the business and results oriented, skilled at navigating change in fast-paced, dynamic environments.
- Excellent presentation and communication skills, both verbally and written.
- Deep Platform Knowledge: Extensive knowledge in social commerce platforms with strong understanding of the algorithms, features, best practices and evolving trends. Proven ability to translate platform mechanics into actionable, ROI-driven strategies.
- Strategic Business Planning: Track record of crafting and executing innovative business strategies to unlock sales growth in digital commerce or social commerce channels.
- Marketing & Commercial Leadership: Demonstrated expertise in identifying growth opportunities, developing compelling business cases, designing impactful marketing campaigns, and leveraging data-driven insights to craft strategies aligned with overarching business objectives.
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
EU eTail Social Commerce - Channel Manager employer: Logitech
Contact Detail:
Logitech Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EU eTail Social Commerce - Channel Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or attend relevant events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your achievements and projects. This is a great way to stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your values align with theirs, especially around collaboration and innovation, which are key at Logitech.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Logitech team.
We think you need these skills to ace EU eTail Social Commerce - Channel Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social commerce and digital marketing shine through. We want to see how your passion aligns with Logitech's values and mission!
Tailor Your Experience: Make sure to highlight your relevant experience in digital marketing and e-commerce. We love seeing how you've tackled challenges in fast-paced environments, so share those stories that showcase your skills!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your achievements and how they relate to the role. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Logitech.
How to prepare for a job interview at Logitech
✨Know Your Platforms
Make sure you have a deep understanding of TikTok and other social commerce platforms. Familiarise yourself with their algorithms, features, and best practices. This knowledge will help you demonstrate how you can leverage these tools to drive growth for Logitech.
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in crafting and executing innovative business strategies. Be ready to share specific examples of how you've identified growth opportunities and designed impactful marketing campaigns that align with business objectives.
✨Collaboration is Key
Highlight your ability to work seamlessly with cross-functional teams. Think of examples where you've collaborated with marketing, commercial teams, or external agencies to achieve a common goal. This will show that you embody Logitech's values of collaboration and teamwork.
✨Be Results-Oriented
Emphasise your proactive and results-driven approach. Prepare to discuss how you've navigated change in fast-paced environments and the tangible outcomes of your efforts. This will resonate well with Logitech's focus on achieving positive global impact.