Overview
The Senior Brand Activation Lead, reporting to the Head of Brand & Creative Activation, is a strategically-minded creative lead with breadth and depth of experience across Brand & Creative, including brand strategy, concept development, production and global activation. The role collaborates with strategists, creative teams, and marketing partners to support Logitech\'s marketing and creative campaigns. This role champions one holistic brand, leads with a strategic and data-driven mindset, and partners with internal and external creative teams to deliver compelling experiences that are distinctly Logitech.
Your Contribution: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you\\\'ll need for success at Logitech.
Responsibilities
- Lead brand and creative initiatives with a strategic perspective, anchored in Logitech brand and business objectives, working closely with strategists, creative teams, marketing partners and project managers.
- Work closely with Creative Directors to ensure internal and external teams and partners deliver integrated world-class strategy, creative and solutions aligned with overall business strategy and brand positioning across all channels, in close partnership with internal stakeholders.
- Manage brief changes, evolutions of strategic direction, incorporation of feedback, scenario planning, preparation for creative testing, securing the right creative production, and ensuring final deliverables are aligned with the brief.
- Collaborate with Brand Strategist and Logitech Insights teams to analyze and disseminate actionable insights from culture, social listening, and research (including Brand Health Tracker) to inform brand initiatives and activations.
- Identify and call-out synergies across Logitech brand initiatives.
- Initiate and drive opportunities independently, while operating in an ambiguous environment that changes quickly, with a high level of collaboration.
- Identify and flex priorities across strategic and creative workstreams in real-time, including resource recommendations to project assignments across internal and external creative teams.
- Track the outcomes of projects and initiatives with an eye toward identifying and disseminating best practices.
- Be a trusted and proactive partner with teams across Logitech that work on and support brand activation initiatives, including marketing teams, corporate communications, our logitech.com team, investor relations, creative and design teams communications, and our operations team.
Qualifications
- 10+ years of experience directly managing brand and creative workstreams and related budgets, working collaboratively with business stakeholders, brand strategists, and creative directors.
- Depth of expertise in the stages of creative development and execution from concepting to final delivery of marketing assets, and the ability to articulate actionable creative feedback and direction, leaning on data to inform partners.
- A deep understanding of what it takes to deliver world-class creative, from resourcing to creative development in a data-first model, aligning to company-level strategy and objectives.
- A global mindset and ability to thrive in an inclusive environment, working with teams from different countries and cultures.
- Excellent organizational and prioritization skills with the ability to manage multiple projects and competing demands simultaneously.
- Strong strategic and critical thinking, and the ability to contribute with clear, succinct communication in writing or in presentations.
- A steady demeanor, strong emotional intelligence, and the ability to articulate and receive feedback in ways that strengthen the brand and creative work, and motivate colleagues, partners and stakeholders.
About Logitech and Working Model
A leader in sustainability, Logitech designs software-enabled hardware solutions to extend human potential in work and play. Our Creative & Design team delivers award-winning design and creative excellence. Logitech supports collaboration and fosters play; most jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises, with possible team or department splits between remote and in-house work.
Logitech is an inclusive global company that values diversity. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or disability. If you require an accommodation to complete any part of the application process, you may contact us toll-free at +1-510-713-4866 for assistance.
