At a Glance
- Tasks: Lead data-driven marketing strategies and enhance consumer experiences.
- Company: Join Logitech, a global leader in tech with a positive impact.
- Benefits: Flexible work options, competitive pay, and comprehensive health benefits.
- Other info: Inclusive culture that values diversity and supports personal wellbeing.
- Why this job: Make a real difference in consumer engagement and business growth.
- Qualifications: 5+ years in Consumer Data Platforms and strong analytical skills required.
The predicted salary is between 51750 - 63250 £ per year.
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
The role will sit within Logitech’s Digital Office group, partnering closely with marketing, technology, brands, and analytics to enable a data‑driven consumer experience. We are seeking a high‑impact Consumer Data Platform (CDP) & Marketing Activation Lead. You will architect consumer data strategies, orchestrate complex audience segmentations, and drive high‑quality data activation to catalyze global business growth.
Your Contribution: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviours and values you’ll need for success at Logitech.
In this role, your core responsibilities will fall into three main pillars:
- Strategy & Consumer Experience
- Drive a data‑driven culture: Establish a unified understanding of the consumer data model across all marketing, tech, and brand stakeholders.
- Orchestrate journeys: Leverage advanced segmentation to enable personalized customer journeys and identify optimization opportunities that drive retention and Lifetime Value (LTV).
- Empower business users: Serve as the primary CDP subject matter expert, developing frameworks and rules of engagement that allow non-technical teams to interface with the platform and self‑serve safely.
- Translate requirements: Capture business needs and translate them into actionable user stories for technical delivery.
- Platform Operations & Analytics
- Own the activation process: Manage the end‑to‑end creation, optimization, and delivery of audience segments to destinations like Marketing Automation, Paid Media, and Web Personalization.
- Analyze and refine: Continuously evaluate segment composition, campaign relevance, and platform insights to improve targeting precision.
- Troubleshoot: Act as the first line of defense for segmentation and activation issues, partnering directly with vendor support when necessary.
- Data and Process Governance
- Maintain data integrity: Monitor inbound and outbound data flows to ensure accurate ingestion and delivery.
- Govern first‑party data: Keep activated audience data organized, compliant, and up‑to‑date according to privacy regulations and consent management rules.
- Standardize taxonomy: Define and document global guidelines, naming conventions, and a business data catalog to provide a single source of truth across the enterprise.
- Document processes: Define and document clear guidelines for building audiences.
Key Qualifications:
For consideration, you must bring the following minimum skills and experiences to our team:
- Required Skills And Experience
- Proven experience (5+ years) in Consumer Data Platform and Marketing Technologies, or related fields.
- Deep familiarity with the consumer data model, unified consumer view, and consumer lifecycle for the retail industry.
- Strong ability to translate business needs into data‑driven solutions and strategies.
- Solid understanding of data governance, consent management, and privacy regulations for first‑party data usage in marketing.
- Familiarity with marketing performance analysis and reporting, including experience with analytics tools to derive actionable insights for business stakeholders.
- Collaborative mindset with the ability to foster teamwork across technical and business units.
- Preferred Skills And Experience
- Strong experience with Salesforce Data Cloud and Salesforce Marketing Cloud (certifications in these platforms are highly desirable).
- Experience leveraging AI‑driven methodologies to scale personalized experiences and unlock new growth frontiers.
- Strategic thinker with a passion for data‑driven decision‑making and optimization.
- Highly organized with attention to detail and a bias for action.
Impact & Influence
Acts as a driver of the customer experience, leading the enablement of a data‑driven culture by influence. Drives alignment across globally distributed, cross‑functional teams. Balances business growth, customer satisfaction, and operational efficiency. Builds strong partnerships across Marketing, Customer Experience, and Business stakeholders, and collaborates closely with external vendors on project tasks and execution. Challenges legacy processes and platforms while managing risk thoughtfully. Drives a culture of automation, continuous improvement, and AI‑enabled productivity.
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on‑premises. Within this structure, you may have teams or departments split between working remotely and working in‑house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences.
Don’t meet every single requirement? Not a problem. We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.
We can’t wait to tell you more about them being that there are too many to list here and they vary based on location. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
Consumer Data Platform & Marketing Activation Lead employer: Logitech
Logitech is an exceptional employer that fosters a dynamic and inclusive work culture, encouraging employees to be themselves while pursuing their professional goals. With a strong emphasis on employee wellbeing, Logitech offers comprehensive benefits that support physical, financial, and emotional health, making it an ideal place for those seeking meaningful and rewarding careers in the vibrant consumer electronics sector. The company also prioritises personal growth and development, ensuring that team members have ample opportunities to advance their skills and careers in a collaborative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer Data Platform & Marketing Activation Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Logitech and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Logitech are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Logitech on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Logitech. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Consumer Data Platform & Marketing Activation Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Logitech. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Logitech:Show us that you’ve done your homework! In your application, briefly mention what you admire about Logitech’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Logitech
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Logitech will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Logitech, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
