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For Companies At a Glance
- Tasks: Lead innovative marketing programmes to drive growth and partner engagement across Europe.
- Company: Logitech, a global leader in tech with a focus on collaboration and inclusivity.
- Benefits: Flexible work options, comprehensive benefits, and a culture that supports wellbeing.
- Why this job: Make a real impact in a dynamic environment while working with cutting-edge technology.
- Qualifications: 4-7 years in marketing, strong project management, and analytical skills required.
- Other info: Join a diverse team that values authenticity and encourages personal growth.
The predicted salary is between 30000 - 50000 £ per year.
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
Role Overview
We are seeking a strategic and execution focused Marketing Manager to lead the development of centralised marketing programmes designed to drive growth with the regional marketing managers and to and through partners. This role will create scalable campaigns, toolkits, and initiatives that can be deployed by regional teams, ensuring consistency, efficiency, and measurable impact across markets. You will report to the Head of Field Marketing, Europe and act as the bridge between global strategy and regional execution, while also owning key partner engagement initiatives such as central channel events, quarterly partner webinars, incentive programmes, and MDF planning and optimisation.
Key Responsibilities
- Centralised Programme Strategy and Execution: Develop and manage partner marketing programmes aligned with business priorities, new product launches and revenue goals to support our European business. Build scalable campaign frameworks, messaging, and assets for regional adaptation and execution. Ensure all programmes are partner ready, easy to deploy, and supported by clear guidance and timelines. Collaborate cross functionally with global channel marketing, product marketing, regional marketing, sales, finance, and channel teams.
- Regional Enablement: Provide regions with turnkey campaign kits, toolkits, and best practice guidance. Support localisation needs while maintaining brand consistency and programme integrity. Act as the primary point of contact for regions regarding centralised partner initiatives. Gather feedback from regional teams to continuously optimise programmes.
- Channel Events and Webinars: Plan and execute central partner events, including virtual and in person formats. Own the quarterly partner webinar series, including content planning, speaker coordination, promotion, and reporting. Ensure events support pipeline generation, partner engagement, and enablement objectives. Collaborate with Alliance partners to build events, programs and content with and for our channel partners.
- Incentive Programmes: Design and manage partner incentive and promotion programmes that drive measurable partner activation and sales performance. Track participation, performance, and return on investment of incentives. Partner with finance and sales operations to ensure compliance and reporting accuracy.
- MDF Planning, Allocation and Optimisation: Support annual and quarterly MDF planning in alignment with regional priorities and partner growth objectives. Partner with regional teams to ensure MDF is allocated strategically based on performance data, NPI launches, central campaigns, and market potential. Track MDF utilisation, effectiveness, and return on investment to ensure optimal fund deployment. Identify opportunities to reallocate or optimise MDF investments to maximise impact. Ensure compliance with MDF policies, processes, and documentation requirements.
- Performance Measurement and Optimisation: Define key performance indicators for all programmes and track performance against targets. Analyse results and provide actionable insights to stakeholders. Continuously optimise programme structure, messaging, delivery models, and investment allocation based on data.
Qualifications
- 4 to 7 years of experience in marketing, preferably with partner, channel, or business to business programme marketing exposure.
- Experience managing MDF or co-operative marketing funds is highly desirable.
- Proven experience managing multi region or global campaigns.
- Strong project management and stakeholder coordination skills.
- Ability to translate strategy into scalable execution frameworks.
- Excellent communication and presentation skills.
- Analytical mindset with experience measuring marketing performance and return on investment.
- Experience working with marketing automation, customer relationship management, and webinar or event platforms preferred.
Key Competencies
- Strategic thinking with operational rigour
- Stakeholder influence and collaboration
- Programme design and scalability mindset
- Financial and performance analysis
- Attention to detail and process discipline
- Adaptability in fast paced environments
Success Metrics
- Adoption rate of centralised programmes by regions
- Partner marketing satisfaction scores
- Partner engagement and participation levels
- Pipeline and revenue influenced through partners
- Event and webinar performance metrics
- Return on investment and utilisation efficiency of MDF investments
- Impact of incentive programmes on partner performance
- Deal registration growth
- Partner in house share growth
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in‑house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
B2B Channel Marketing Programs Manager - EU employer: Logitech
Contact Detail:
Logitech Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Channel Marketing Programs Manager - EU
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate, but someone who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! You want to be able to clearly explain how your skills align with their needs. Keep it concise and engaging – think of it as your personal marketing campaign.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank you email can leave a lasting impression and show your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace B2B Channel Marketing Programs Manager - EU
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the B2B Channel Marketing Programs Manager role. Highlight your experience in partner marketing and any relevant campaigns you've managed, as this will show us you're a great fit for the position.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements and metrics that demonstrate your impact. We love seeing numbers that reflect your success, like increased engagement or revenue growth from your marketing initiatives.
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional experience. Share your passion for marketing and how it aligns with our mission at Logitech.
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures that your application gets to the right people quickly and helps us keep track of all candidates efficiently. Plus, it’s super easy!
How to prepare for a job interview at Logitech
✨Know Your Stuff
Before the interview, dive deep into Logitech's mission and values. Understand their products and how they impact users globally. This will help you connect your experience with their goals, especially in B2B marketing.
✨Showcase Your Strategic Mindset
Prepare examples of past campaigns you've managed, focusing on how you developed scalable strategies. Be ready to discuss how you measured success and optimised programmes based on data—this aligns perfectly with the role's requirements.
✨Engage with Questions
Think of insightful questions to ask during the interview. Inquire about their current marketing initiatives or how they measure partner engagement. This shows your genuine interest and strategic thinking.
✨Highlight Collaboration Skills
Since this role involves cross-functional collaboration, share experiences where you successfully worked with different teams. Emphasise your ability to bridge gaps between strategy and execution, which is crucial for this position.