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- Tasks: Lead exciting marketing campaigns for Logistics UK's services and events.
- Company: Join a dynamic team at Logistics UK, a leader in the logistics sector.
- Benefits: Enjoy flexible working, 25 days leave, health plans, and more perks!
- Why this job: Make an impact with creative marketing strategies and collaborate with top stakeholders.
- Qualifications: Proven B2B marketing experience and digital savvy required; creativity is a must!
- Other info: Opportunity for charity work days and various learning opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Are you a creative and results-driven marketing professional? Do you have a passion for B2B campaigns and a knack for driving brand awareness? Logistics UK is looking for an experienced B2B Senior Marketing Executive to take charge of our marketing activities and deliver impactful campaigns that support our portfolio of services and events.
Why Join Logistics UK?
At Logistics UK, we are at the forefront of the transport and logistics industry, providing essential services to businesses across the UK. As a B2B Senior Marketing Executive, you will play a crucial role in executing our marketing strategy, driving lead generation, and ensuring our brand reaches the right audience. If you’re looking to make a real impact, this is the role for you!
Key Responsibilities
- Design, deliver, and manage integrated marketing campaigns for Logistics UK’s portfolio of services and events.
- Work closely with senior stakeholders to develop marketing strategies that align with business goals.
- Manage ‘always-on’ media channels to increase brand awareness and engagement.
- Develop compelling content and marketing collateral to drive lead generation.
- Monitor, analyse, and report on campaign performance to optimise results.
- Act as a Marketing Business Partner, working with internal teams to support business development and sales efforts.
- Oversee the creation of brochures, email campaigns, digital assets, videos, PPC content, and social media materials.
- Collaborate with teams across PR, events, and digital to create cohesive, high-impact marketing initiatives.
- Ensure all marketing efforts comply with regulations and best practices.
- Manage external agencies and ensure campaigns are delivered on time and within budget.
- Provide training and briefings to sales and business development teams on marketing initiatives.
Minimum Requirements
- Experience: Proven track record in B2B marketing, with expertise in planning, executing, and measuring multi-channel campaigns.
- Digital Savvy: Strong understanding of PPC, display advertising, LinkedIn marketing, and lead generation tactics.
- Data-Driven: Familiarity with Google Analytics and CRM tools for tracking campaign success.
- Creative Flair: Excellent copywriting, editing, and content creation skills.
- Stakeholder Management: Ability to collaborate with senior leaders, internal teams, and external partners.
- Problem Solver: Proactive mindset with strong analytical and decision-making abilities.
- Attention to Detail: High standards of accuracy in all marketing materials and communications.
Desirable Skills
- Experience working in logistics, retail, or manufacturing industries.
- Knowledge of membership organisations.
- Event planning and trade show experience.
- Marketing qualifications or a relevant degree.
We value our employees and offer a wide range of benefits recognising that no two employees are the same – everyone has different preferences and needs that change over time.
- Company vehicle
- 25 days of annual leave plus bank holidays
- Christmas Working Arrangement for extra days off during the festive period
- Health Cash Plan for all employees and Private Medical Insurance for managers
- Employee Assistance Programme and Mental Health First Aiders
- Enhanced Family Leave policy
- Flexible and remote working arrangements
- Two paid days off per year for charity or volunteering work
- Various learning and development opportunities
- Range of pension schemes
- Award scheme to recognise outstanding employees
- Life Assurance Scheme for peace of mind
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Senior Marketing Executive employer: Logistics UK
Contact Detail:
Logistics UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarize yourself with the logistics industry and its specific marketing needs. Understanding the nuances of B2B marketing in this sector will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your experience with multi-channel campaigns by preparing examples of past successes. Be ready to discuss how you used data-driven insights to optimize campaign performance, as this aligns perfectly with our expectations.
✨Tip Number 3
Highlight your creative skills by bringing samples of your content creation work, such as brochures or digital assets. This will give us a clear idea of your style and ability to produce compelling marketing materials.
✨Tip Number 4
Prepare to discuss your stakeholder management experience. We value collaboration, so be ready to share examples of how you've successfully worked with senior leaders and cross-functional teams to achieve marketing goals.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Marketing Executive position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant B2B marketing experience, particularly in planning and executing multi-channel campaigns. Emphasize your digital marketing skills, especially in PPC and lead generation tactics.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creative flair and problem-solving abilities. Mention specific examples of past campaigns you've managed and how they align with the goals of Logistics UK.
Highlight Stakeholder Management Experience: In your application, emphasize your experience in collaborating with senior stakeholders and internal teams. Provide examples of how you've successfully managed relationships and delivered results in previous roles.
How to prepare for a job interview at Logistics UK
✨Showcase Your Campaign Success
Be prepared to discuss specific examples of integrated marketing campaigns you've designed and managed. Highlight your role in aligning these campaigns with business goals and how they contributed to lead generation and brand awareness.
✨Demonstrate Digital Savviness
Familiarize yourself with the latest trends in PPC, display advertising, and LinkedIn marketing. Be ready to explain how you've utilized these channels effectively in past roles to drive engagement and measure success.
✨Emphasize Stakeholder Collaboration
Prepare to talk about your experience working with senior stakeholders and internal teams. Share examples of how you’ve successfully collaborated to develop marketing strategies that support business development and sales efforts.
✨Highlight Your Analytical Skills
Discuss your familiarity with tools like Google Analytics and CRM systems. Be ready to explain how you've monitored and analyzed campaign performance, and how you've used data to optimize results in previous positions.
