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- Tasks: Lead innovative marketing operations and analytics to drive growth in a dynamic SaaS environment.
- Company: Join LogicGate, a top workplace known for its inclusive culture and innovative spirit.
- Benefits: Enjoy competitive salary, equity options, flexible health benefits, and generous PTO.
- Why this job: Make an impact by leveraging AI and data-driven strategies to optimise marketing efforts.
- Qualifications: 5-7 years in marketing operations with strong analytical and project management skills.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
The predicted salary is between 72000 - 90000 ÂŁ per year.
LogicGate is seeking a detail-oriented and innovative Senior Marketing Operations & Analytics Manager who excels at transforming, optimizing, and scaling high-performing marketing and sales development efforts. You will champion data-driven decisions, operational excellence, and collaborative execution in a dynamic SaaS environment. Leveraging AI-driven solutions and emerging technologies, you will drive efficiency and continuous improvement, strengthen our go-to-market foundation, and ensure marketing programs convert into predictable pipeline generation.
Duties & Responsibilities
- Shape and Drive an Innovative Marketing Operations Strategy: Collaborate deeply with Marketing and Sales leadership to define and execute a roadmap that leverages ABX principles and AI-powered capabilities, continually seeking new ways to innovate, automate, and improve processes for demand generation and pipeline growth.
- Advance Technology, Data, and AI Integration: Lead the thoughtful selection, integration, and optimization of marketing automation, CRM, ABX platforms, analytics, and prospect engagement tools. Champion adoption of agentic and co-pilot AI workflows to unlock greater efficiencies, lower acquisition costs, and foster smarter decision-making.
- Full-Funnel Analytics & Campaign Attribution: Develop and maintain reporting, dashboards, and KPI inspection cadences (including weekly/monthly pipeline meetings), utilizing AI-driven analytics to measure, predict, and improve funnel and campaign performance—especially ABX and demand gen programs. Deliver actionable recommendations that drive continuous optimisation and innovation.
- Elevate Lead Management with Intelligent Automation: Build and refine automated workflows for lead capture, scoring, nurturing, enrichment, and routing. Ensure ABX-qualified accounts and leads are prioritised efficiently, using AI solutions to enhance speed, accuracy, and conversion.
- Process Improvement: Identify bottlenecks in workflows and propose innovative, scalable solutions to drive continuous improvement and operational excellence.
- Champion Data Quality, Governance, and Scalable Systems: Design workflows and processes across marketing systems, proactively leveraging AI for data enrichment, cleansing, and predictive modelling to support both broad-based and targeted ABX outreach.
- Strengthen Cross-Functional and AI-Enabled Alignment: Partner with RevOps and Finance to align operations and technology with go-to-market and customer engagement strategies, incorporating intelligent automation and data-driven insights to maximise impact and scalability.
- Standardise, Document, and Scale Best Practices: Continuously evolve workflows and operational standards to ensure the marketing and demand generation teams scale with efficiency and agility as ABX and AI initiatives expand.
Qualifications
- 5-7+ years’ experience in Marketing Operations or a similar capacity at a fast-growing company (B2B SaaS preferred).
- B.A. or B.S. required; MBA or another advanced degree a plus.
- Deep knowledge and hands-on experience with email marketing – Marketo and/or Pardot certification highly preferred.
- Hands-on experience with marketing automation (e.g., Pardot, Marketo), CRM (e.g., Salesforce), prospect engagement (e.g., Outreach), ABX (e.g., 6Sense) platforms, and other AI-driven tools for campaign, analytics, and process optimisation.
- Robust expertise in lead management, scoring, enrichment, and attribution modelling, increasingly using automation and AI to drive both broad and account-based campaign success.
- A successful track record of managing multiple simultaneous projects, balancing competing priorities, and delivering projects on time.
- Excellent written communication and copywriting skills, with strong attention to detail.
- A natural project manager who takes initiative and is not afraid to ask clarifying questions.
- Superior interpersonal, team-building and persuasion skills to collaborate and drive projects with global teams, and—in an ideal candidate—a sense of humour.
- Growth mindset with inherent curiosity and personal drive; ability to deal with ambiguity and operate independently.
- Natural inclination for analytical rigor—translating complex, multi-source data (including AI-powered insights) into clear, actionable strategies and continuous improvement for marketing, ABX, and demand generation outcomes.
- Passion for technology and process management.
Compensation
The anticipated base salary range for the role is $120,000 - $150,000 per year + variable + equity + benefits. Actual salaries may vary and will be based on factors, such as the candidate's qualifications, skills, competencies, and proficiency for the role.
Hybrid Workplace
Our hybrid workplace allows for flexibility aligned to role responsibilities and exceptional customer delivery. Location requirements for this role can be found above.
Total Rewards
We are proud to offer a variety of competitive, inclusive, and comprehensive total rewards that are designed to support the unique needs of our employees both inside and outside of the workplace. In addition to offering competitive salary and variable compensation plans, equity options, and flexible health and wellness benefits, we are proud to offer generous PTO, Annual Company Holidays, Health Days, and Summer Fridays. Employees' growth and development are supported through informal and formal programs and activities, including access to LinkedIn Learning, regular People Leader training, and our internal Mentorship Program.
Culture
At LogicGate, our culture and employee experience are grounded in our core values of Be as One, Do the Right Thing, Embrace Curiosity, Own It, Empower Customers, and Raise the Bar, which guide how we show up—for each other, our customers, and all we interact with. We believe that the strongest teams are made up of individuals who bring their different identities, experiences, and perspectives to the table. We are committed to fostering an inclusive work environment where all employees’ differences are celebrated and everyone is encouraged to bring their authentic selves to work. We encourage everyone to join one of our Employee Resource Groups (AAPI @ LogicGate, Pride at LogicGate, and Women in LogicGate) to participate in and contribute to conversations that foster an inclusive culture.
Recognition
We are proud to have been recognised as a top workplace by Built In, Crain’s Chicago Business, the Chicago Tribune, and more.
Equal Opportunity Employer
LogicGate (LogicGate, Inc. and our wholly owned affiliate, LogicGate UK Ltd.) is proud to be an Equal Opportunity Employer and will consider all qualified applicants without regard to race, colour, age, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other classification protected by law. If you are a candidate in need of assistance or an accommodation in the application process, please contact us via email at hr@logicgate.com.
Privacy Notice
LogicGate is committed to protecting the privacy of our candidates. Please review the LogicGate Privacy Policy which describes our Personal Information (Personal Data) practices, your rights, and provides specific information under “Information obtained from job applicants/candidates.”
Sr. Marketing Ops & Analytics Manager employer: LogicGate
Contact Detail:
LogicGate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Marketing Ops & Analytics Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. Building relationships can often lead to job opportunities that aren't even advertised.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is a great way to demonstrate your expertise in marketing operations and analytics, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Tailoring your responses will show you're genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and are familiar with our processes.
We think you need these skills to ace Sr. Marketing Ops & Analytics Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in marketing operations and analytics. We want to see how your skills align with the role, so don’t be shy about showcasing your relevant achievements!
Show Off Your Data Skills: Since this role is all about data-driven decisions, include specific examples of how you've used data to drive marketing success. We love seeing numbers and results, so make them pop in your application!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the role. Remember, less is often more!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at LogicGate
✨Know Your Tech Stack
Familiarise yourself with the marketing automation tools and CRM systems mentioned in the job description, like Marketo, Pardot, and Salesforce. Be ready to discuss your hands-on experience with these platforms and how you've used them to drive efficiency and improve campaign performance.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to analyse data and derive actionable insights. Bring examples of how you've used analytics to optimise marketing strategies or improve lead management processes. Highlight any experience with AI-driven tools that you've leveraged for campaign success.
✨Collaborative Mindset
Since this role involves working closely with Marketing and Sales leadership, be prepared to discuss your experience in cross-functional collaboration. Share specific examples of how you've partnered with other teams to achieve common goals, especially in a fast-paced environment.
✨Embrace Continuous Improvement
Express your passion for process improvement and innovation. Discuss any initiatives you've led to identify bottlenecks and implement scalable solutions. Show that you have a growth mindset and are always looking for ways to enhance operational excellence.
