Area Sales Manager Groundcare Equipment & Tractors

If you enjoy being out with customers, talking tractors and ground care kit, managing your patch with autonomy and trust, then this is a sales role that gives you the backing and freedom to do exactly that!

Why This Role Stands Out

• You’ll be trusted to run your patch like it’s your own business, with the freedom to make decisions, manage your time, and deliver results.
• You’ll inherit a book of current accounts, pick up any inbound leads, but the real opportunity will be getting out there and developing new clients.
• Supportive owners, who are down to earth, will value your input and ideas, and genuinely back their team.
• You’ll be selling quality kit, and working with trusted brands that are widely used in the agriculture and ground care industry.
• As the business grows, there will be an opportunity to develop yourself and your career.

What You’ll Be Doing

You’ll be selling tractors and groundcare equipment, working with well-known brands, realistic targets, and the kind of autonomy that lets you focus on building relationships and growing your own patch (Staffordshire, Cheshire, Derbyshire, and Shropshire). You’ll focus on:

• Selling compact tractors (18hp 75hp), loaders, and attachments
• Selling to end users Farmers, groundkeepers, estates, councils, golf clubs, equestrian centres, and private landowners.
• Generating new business with a proactive approach and on-site demos

What You’ll Need

• Experience in compact tractors, ground care, agricultural machinery, or plant.
• Proven background of selling to the target customer base.
• A proactive mindset you’ll need to develop new business, this is not just an account management role.
• This is a field-based role; therefore, a driving license is essential.

What’s on Offer

• Up to £40,000 basic salary
• Uncapped bonus realistic first year OTE of £45k-£50k
• Company vehicle – Ford Ranger
• 25 days holiday + bank holidays + Christmas shutdown
• Hybrid working after training 1 or two days in the office and the rest out in the field / working from home.

This position may suit a Field Sales Executive, Key Account Manager or Business Development Manager, Area Sales Manager or Regional Sales Manager, operating in the plant and machinery sector.