Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead sales strategies and drive growth in a dynamic EdTech environment.
- Company: Award-winning provider of Managed Service eLearning solutions with global reach.
- Benefits: Competitive salary, generous bonuses, and hybrid working options.
- Why this job: Join a mission to empower organisations through digital transformation and innovative learning technology.
- Qualifications: Proven sales leadership experience in EdTech or complex B2B technology.
- Other info: Opportunity to shape a high-performing sales team and drive significant growth.
The predicted salary is between 60000 - 80000 £ per year.
Location: Saltaire, West Yorkshire (Hybrid: 2-3 days per week in office)
Salary: Competitive (Based on experience) + Generous Team Bonus & Individual Commission
Eligibility: UK Resident within commutable distance of Shipley. No visa sponsorship available.
The Company
Our client is an award-winning provider of Managed Service eLearning solutions, serving a global client base across 30+ countries specializing in delivering integrated LMS platforms and complex, enterprise-grade learning ecosystems. Their ambition is to scale the proven model into a £10m+ growth platform. This journey requires a shift toward higher sales performance, rigorous pipeline control, and shortened sales cycles. The mission is to empower global organizations through digital transformation and world-class learning technology.
The Role
We are seeking a commercially rigorous Head of Sales to build a predictable, high-conversion sales engine across both new business and existing accounts. This is a "player-leader" role: you will be a member of the Senior Management Team (SMT), capable of winning complex enterprise deals personally while driving team performance through data, structure, and accountability.
Your Primary Objectives
- Reduce the average sales cycle.
- Build a disciplined, high-quality pipeline with strict exit criteria.
- Drive growth from both new logo acquisition and existing customer expansion.
- Ensure 100% forecasting accuracy across the full funnel (SQL Opportunity Closed).
Key Responsibilities
- Revenue & Performance Management
- Own the revenue target for new business, renewals, and expansions.
- Oversee bid strategies and complex enterprise-level proposals.
- Shift focus from pipeline "volume" to pipeline "quality."
- CRM & Governance (HubSpot)
- Define and enforce stage exit criteria and non-negotiable CRM hygiene.
- Run pipeline reviews focused on progression and decision quality rather than "storytelling."
- Use data to identify performance gaps by stage, sector, and deal type.
- Account Management & Retention
- Lead the Account Management function to reduce churn and maximize renewals.
- Drive structured upsell/cross-sell motions for new products and features.
- Partner with Operations to ensure commercial promises align with delivery reality.
- Leadership & Coaching
- Manage and develop a team of BDMs and Account Managers.
- Coach the team on qualification, deal control, and value articulation.
- Foster a culture of high standards and transparency moving away from micromanagement toward system-driven accountability.
Candidate Requirements
Essential
- Proven Experience: Significant experience as a Head of Sales within EdTech, SaaS, Managed Services, or complex B2B technology.
- Metrics-Driven: A track record of improving conversion rates and shortening sales cycles.
- CRM Mastery: High operational grip on CRM systems (HubSpot preferred).
- Enterprise Sales: Experience managing multi-stakeholder, high-value sales processes.
- Leadership: Recent personal experience winning complex deals while simultaneously managing a team.
Desirable
- Experience scaling a sales function toward £10m+ ARR.
- Background in founder-led or SME growth environments.
- Experience implementing capacity modelling and pipeline governance.
Please get in touch and apply if you have experience in Edtech, SaaS or Complex B2B Technology. Send your CV to Justine Sellman at Logic Recruiting.
Sales Director in London employer: Logic recruiting
Contact Detail:
Logic recruiting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in the EdTech and SaaS space. This will help you tailor your answers and show them you’re genuinely interested in what they do.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with their needs. Focus on your achievements in sales and how you can drive growth, especially in complex B2B environments. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Sales Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Sales Director role. Highlight your experience in EdTech, SaaS, or complex B2B technology, and showcase how you've driven sales performance in previous roles. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this position. Share specific examples of how you've reduced sales cycles or improved conversion rates. We love a good story that shows your impact!
Show Off Your CRM Skills: Since we're all about data-driven decisions, make sure to highlight your mastery of CRM systems, especially HubSpot. Tell us how you've used data to identify performance gaps and improve sales processes. We’re keen on candidates who can leverage tech to drive results!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Logic recruiting
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your metrics-driven mindset. Brush up on your past sales figures, conversion rates, and how you've shortened sales cycles. Be ready to discuss specific examples where you’ve improved performance and how you plan to do the same for this company.
✨Master the CRM
Familiarise yourself with HubSpot or any CRM system they use. Understand how to leverage data for pipeline management and decision-making. During the interview, show that you can define stage exit criteria and maintain CRM hygiene, as this will be crucial for the role.
✨Showcase Leadership Skills
Prepare to talk about your experience in managing teams and driving performance. Share stories of how you've coached team members on deal control and value articulation. Highlight your ability to foster a culture of accountability without micromanagement, as this aligns with their leadership expectations.
✨Understand Their Vision
Research the company's ambition to scale into a £10m+ growth platform. Be prepared to discuss how your experience in EdTech or SaaS can contribute to this goal. Show enthusiasm for their mission of empowering global organisations through digital transformation and how you can play a key role in achieving it.