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For Companies At a Glance
- Tasks: Lead sales strategies and drive growth in a dynamic EdTech environment.
- Company: Award-winning provider of Managed Service eLearning solutions with global reach.
- Benefits: Competitive salary, generous bonuses, and hybrid work flexibility.
- Why this job: Join a mission to empower organisations through innovative learning technology.
- Qualifications: Proven sales leadership experience in EdTech or complex B2B technology.
- Other info: Opportunity to scale a sales function towards £10m+ ARR.
The predicted salary is between 60000 - 80000 £ per year.
Location: Saltaire, West Yorkshire (Hybrid: 2-3 days per week in office)
Salary: Competitive (Based on experience) + Generous Team Bonus & Individual Commission
Eligibility: UK Resident within commutable distance of Shipley. No visa sponsorship available.
The Company
Our client is an award-winning provider of Managed Service eLearning solutions, serving a global client base across 30+ countries specializing in delivering integrated LMS platforms and complex, enterprise-grade learning ecosystems. Their ambition is to scale the proven model into a £10m+ growth platform. This journey requires a shift toward higher sales performance, rigorous pipeline control, and shortened sales cycles. The mission is to empower global organizations through digital transformation and world-class learning technology.
The Role
We are seeking a commercially rigorous Head of Sales to build a predictable, high-conversion sales engine across both new business and existing accounts. This is a "player-leader" role: you will be a member of the Senior Management Team (SMT), capable of winning complex enterprise deals personally while driving team performance through data, structure, and accountability.
Your Primary Objectives
- Reduce the average sales cycle.
- Build a disciplined, high-quality pipeline with strict exit criteria.
- Drive growth from both new logo acquisition and existing customer expansion.
- Ensure 100% forecasting accuracy across the full funnel (SQL Opportunity Closed).
Key Responsibilities
- Revenue & Performance Management
- Own the revenue target for new business, renewals, and expansions.
- Oversee bid strategies and complex enterprise-level proposals.
- Shift focus from pipeline "volume" to pipeline "quality."
- CRM & Governance (HubSpot)
- Define and enforce stage exit criteria and non-negotiable CRM hygiene.
- Run pipeline reviews focused on progression and decision quality rather than "storytelling."
- Use data to identify performance gaps by stage, sector, and deal type.
- Account Management & Retention
- Lead the Account Management function to reduce churn and maximize renewals.
- Drive structured upsell/cross-sell motions for new products and features.
- Partner with Operations to ensure commercial promises align with delivery reality.
- Leadership & Coaching
- Manage and develop a team of BDMs and Account Managers.
- Coach the team on qualification, deal control, and value articulation.
- Foster a culture of high standards and transparency moving away from micromanagement toward system-driven accountability.
Candidate Requirements
Essential Proven Experience: Significant experience as a Head of Sales within EdTech, SaaS, Managed Services, or complex B2B technology.
Metrics-Driven: A track record of improving conversion rates and shortening sales cycles.
CRM Mastery: High operational grip on CRM systems (HubSpot preferred).
Enterprise Sales: Experience managing multi-stakeholder, high-value sales processes.
Leadership: Recent personal experience winning complex deals while simultaneously managing a team.
Desirable
Experience scaling a sales function toward £10m+ ARR. Background in founder-led or SME growth environments. Experience implementing capacity modelling and pipeline governance.
Please get in touch and apply if you have experience in Edtech, SaaS or Complex B2B Technology. Send your CV to Justine Sellman at Logic Recruiting.
Sales Director in England employer: Logic recruiting
Contact Detail:
Logic recruiting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in the EdTech and SaaS space. This will help you tailor your answers and show that you're genuinely interested in what they do.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role of Sales Director. Highlight your achievements in improving conversion rates and managing complex sales processes to stand out from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, go ahead and submit your CV!
We think you need these skills to ace Sales Director in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Sales Director role. Highlight your experience in EdTech, SaaS, or complex B2B technology, and showcase how you've improved conversion rates and shortened sales cycles in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this position. Mention specific achievements that align with our goals, like building high-quality pipelines or leading successful teams.
Showcase Your Leadership Skills: As a player-leader, we want to see how you've managed teams while also winning complex deals. Share examples of how you've coached others and fostered a culture of accountability and high standards.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Logic recruiting
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your metrics-driven mindset. Brush up on your past sales figures, conversion rates, and how you've shortened sales cycles. Be ready to discuss specific examples where you’ve improved performance and how you plan to do the same for this company.
✨Master the CRM
Familiarise yourself with HubSpot or any CRM system the company uses. Understand how to leverage data for pipeline management and decision-making. During the interview, share how you've used CRM tools to drive sales success and maintain high-quality pipelines in your previous roles.
✨Showcase Leadership Skills
This role requires a player-leader approach, so be prepared to talk about your leadership style. Share examples of how you've coached teams to improve their sales techniques and fostered a culture of accountability. Highlight your experience in managing complex deals while leading a team.
✨Align with Their Mission
The company is focused on empowering global organisations through digital transformation. Research their eLearning solutions and be ready to discuss how your vision aligns with theirs. Show enthusiasm for their mission and explain how you can contribute to scaling their growth platform.