At a Glance
- Tasks: Lead global brand strategy and execute impactful campaigns in asset management.
- Company: Global asset manager with a strong focus on innovation and brand excellence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and strategic thinking.
- Why this job: Shape the future of brand identity and make a significant impact worldwide.
- Qualifications: Extensive brand experience in asset management and proven success in global strategies.
The predicted salary is between 40500 - 49500 £ per year.
Our client is a global asset manager seeking a Head of Brand to set the brand strategy and lead integrated brand and product campaigns worldwide.
Responsibilities
- Define and deliver the global brand strategy aligned to corporate and commercial objectives.
- Set the annual brand and product/commercial campaign roadmap, prioritising by impact and audience.
- Own strategic briefs covering objectives, target audiences, key messages and KPIs.
- Guard and evolve brand identity (visuals, messaging and tone of voice).
- Translate Sales priorities into effective campaign strategies with measurable outcomes.
- Track brand health and campaign effectiveness; turn insight into recommendations.
- Monitor market trends, competitors and client perceptions to inform positioning and innovation.
- Lead agency partnerships for creative, media and production; secure high‑quality delivery.
- Oversee advertising asset production, workflows and on‑time delivery to media partners.
Requirements
- Extensive previous brand experience in asset management.
- Proven success creating and executing global brand strategies.
Head of Brand, Asset Management in London employer: Logan Sinclair
As a leading player in the asset management sector, our company offers an exceptional work environment in London, where innovation and collaboration thrive. We prioritise employee growth through continuous learning opportunities and encourage participation in industry events, fostering a vibrant network of professionals. With a strong commitment to sustainability and strategic investment, we provide our team with meaningful work that contributes to impactful environmental initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand, Asset Management in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Logan Sinclair and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Logan Sinclair are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Logan Sinclair on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Logan Sinclair. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand, Asset Management in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Logan Sinclair. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Logan Sinclair:Show us that you’ve done your homework! In your application, briefly mention what you admire about Logan Sinclair’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Logan Sinclair
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Logan Sinclair will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Logan Sinclair, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
