Our client is a global asset manager seeking a Head of Brand to set the brand strategy and lead integrated brand and product campaigns worldwide.
Responsibilities
- Define and deliver the global brand strategy aligned to corporate and commercial objectives
- Set the annual brand and product/commercial campaign roadmap, prioritising by impact and audience
- Own strategic briefs covering objectives, target audiences, key messages and KPIs
- Guard and evolve brand identity (visuals, messaging and tone of voice)
- Translate Sales priorities into effective campaign strategies with measurable outcomes
- Track brand health and campaign effectiveness; turn insight into recommendations
- Monitor market trends, competitors and client perceptions to inform positioning and innovation
- Lead agency partnerships for creative, media and production; secure high‑quality delivery.
- Oversee advertising asset production, workflows and on‑time delivery to media partners
Requirements
- Extensive previous brand experience in asset management
- Proven success creating and executing global brand strategies
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Head of Brand, Asset Management employer: Logan Sinclair
As a leading player in the asset management sector, our company offers an exceptional work environment in London, where innovation and collaboration thrive. We prioritise employee growth through continuous learning opportunities and encourage participation in industry events, fostering a vibrant network of professionals. With a strong commitment to sustainability and strategic investment, we provide our team with meaningful work that contributes to impactful environmental initiatives.
