At a Glance
- Tasks: Drive growth through innovative marketing strategies and data analysis.
- Company: Join Log my Care, a leading tech company transforming social care in the UK.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Inclusive workplace committed to diversity and personal empowerment.
- Why this job: Make a real impact in social care while developing your marketing skills.
- Qualifications: 5 years in growth marketing, strong analytical skills, and hands-on experience with Google Ads.
The predicted salary is between 63000 - 77000 £ per year.
About Log my Care
Social care is one of the UK's most important sectors, yet much of the technology supporting it hasn't kept pace with what's possible. At Log my Care, we're changing that. Our platform helps care providers spend less time on administration and more time delivering exceptional care. But we're building far beyond digital care records. Every day, thousands of care professionals use Log my Care, creating one of the richest datasets in UK social care. We're turning that data into practical intelligence that helps providers spot trends, make better decisions and improve outcomes for the people they support. Today, more than 2,000 care providers trust Log my Care. We're an NHS Assured Supplier, an award-winning technology company, and a team that's deeply invested in the future of social care. We work alongside providers rather than simply selling software, partnering with the sector to solve real problems and raise the standard of care.
We're at an exciting stage of our journey: with a proven platform, deep industry expertise and a decade of care data behind us, we're building the products that will define the future of social care technology. This role is based in London, and our in-office days are Wednesdays & Fridays.
The role
Inbound growth is one of the biggest drivers of our business, and we're looking for someone who wants to own it. Reporting to the Head of Marketing, you'll take ownership of our SMB growth engine - from paid acquisition and website optimisation through to conversion and revenue impact. You'll be trusted to identify and test new ideas, challenge assumptions, and interrogate the data to find what will drive more high-quality SMB leads.
Responsibilities
- Own SMB acquisition, delivering against ambitious MQL volume and CPL targets
- Dig deep into funnel and performance data to identify the biggest growth opportunities and relentlessly prioritise against them
- Own paid acquisition across Google & LinkedIn Ads, manage budgets and allocate based on performance
- Help scale organic search by working with our content lead.
- Run CRO and A/B tests to improve website and landing-page conversion.
- Build and optimise automated nurture and re-engagement journeys to convert more prospects into MQLs
- Run a continuous programme of growth experiments across channels, audiences, messaging and creative
- Work closely with Sales to understand lead quality, and track performance through to pipeline and revenue to inform where we invest
What we're looking for
You’re naturally curious about what drives growth. You’ll get into the weeds of the data, question why something is or isn’t working, and keep digging until you find the opportunities that can move the needle. You’re comfortable testing new approaches, learning quickly and focusing relentlessly on what will drive more high-quality SMB leads.
You'll bring:
- 5 years’ experience in growth marketing, ideally in B2B SaaS
- Proven experience scaling lead acquisition while reducing CPL, within an SMB high-volume model
- Strong hands-on experience running Google Ads and improving performance
- Experience building landing pages and running CRO and A/B tests yourself
- Strong analytical skills and confident using HubSpot, GA4 and Google Search Console to independently diagnose performance and funnel drop-off
- Evidence of turning data and insight into changes that have materially improved growth
- Experience working hands-on across acquisition, CRO and reporting rather than relying on a large specialist team.
- SEO-literate and comfortable collaborating with content to scale organic acquisition
What success looks like
- Growing SMB MQL volume without sacrificing quality and while reducing CPL
- A visible, evidence-led experimentation cadence - clear hypotheses, fast tests, and scaling what works
- Website and landing-page conversion rates improving quarter on quarter
- SMB acquisition becoming a more efficient, better-understood growth engine, with clear visibility into what's driving (or blocking) volume
The Interview process:
- Stage 1 - Exploratory video call with talent partner (25 mins)
- Stage 2 - Video interview with Marion, Head of Marketing (45 mins)
- Stage 3 - In-person task with the Marketing Team (1 hour)
- Stage 4 - Final interview with Lizzie, Sales & Marketing Director, to discuss what you might bring to the role and how you might embody our values at LmC (20 minutes).
D&I Statement
Log My Care is committed to being an inclusive and diverse workplace. The excellent work produced by our team would not be possible without bringing together all of our team's different backgrounds, experiences and skills. We treat every employee equally, and fairly regardless of age, disability, gender, marital status, race, religion, or sexual orientation. It is vitally important that each of our team members feels confident, comfortable, and empowered.
Growth Marketing Manager in London employer: Log my Care
Log my Care is an exceptional employer that champions innovation and inclusivity in the care sector. With a strong focus on employee growth, we offer a collaborative work culture where your contributions directly impact the lives of care providers and recipients. Located in a vibrant environment, our team enjoys the benefits of flexible working arrangements, professional development opportunities, and the chance to be part of a mission-driven company that is transforming care delivery across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Log my Care and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Log my Care are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Log my Care on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Log my Care. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Log my Care. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Log my Care:Show us that you’ve done your homework! In your application, briefly mention what you admire about Log my Care’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Log my Care
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Log my Care will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Log my Care, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
