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For Companies At a Glance
- Tasks: Drive inbound demand generation and optimise multi-channel campaigns for growth.
- Company: Join Log My Care, a forward-thinking platform transforming care delivery.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Dynamic team environment with a focus on collaboration and innovation.
- Why this job: Make a real impact in healthcare by enhancing proactive care solutions.
- Qualifications: 4-6 years in B2B SaaS with hands-on experience in paid campaigns.
The predicted salary is between 50000 - 65000 £ per year.
About us
Log my Care is the platform for next-generation care providers. We’re built for forward-thinking care teams who want to move beyond outdated systems and deliver the very best person-led care. Our mission is to enable providers to deliver proactive care—helping teams anticipate needs, prevent issues before they arise, and give people the best chance at healthier, happier lives. Outdated, clunky software wastes time and holds care back. We’re building the antidote: intuitive, powerful tools that save hours on admin, unlock smarter insights, and raise the standard of care every day. That’s why over 2,000 providers across the UK choose Log my Care to deliver safer, smarter, more proactive care that transforms lives.
The role
We are looking for a passionate and customer-centric Demand Generation Manager to own the execution and continuous improvement of our inbound demand engine. You'll take day-to-day ownership of paid channels, website performance and inbound campaign activity, operating with real autonomy within a clear strategic direction, set by the Head of Marketing. You'll be excited to make decisions, run experiments and drive MQL and pipeline growth to achieve our targets.
Location: This role is based in London. Our mandatory in-office days are Wednesdays & Fridays.
As a Demand Generation Manager you will:
- Inbound Strategy & Channel Ownership
- Drive MQL, pipeline and revenue through digital-first demand generation
- Own the inbound growth plan, delivering multi-channel acquisition campaigns across channels (paid, organic, partnerships, campaigns, website)
- Maintain a regular feedback loop with Sales on lead quality and pipeline conversion (visit → MQL → SQL)
- Track and regularly report on performance to target, and cost efficiency (CPL, CAC, ROAS)
- Channel Ownership
- Own and run paid media across Google, LinkedIn and Meta, managing budget, building audiences, testing creative and optimising towards acquisition
- Own website and landing page conversion performance, run structured A/B tests, form hypotheses and scale what works
- Own our technical SEO / AEO / GEO, working alongside Brand who own the blog and who will support with copy / content development
- Content & Campaigns
- Partner closely with Marketing to plan and execute integrated demand campaigns
- Identify what content is needed to support inbound activity, and work alongside the Brand team to deliver
What We’re Looking For
- 4-6 years' experience in B2B SaaS (or similar) in a demand generation or growth marketing role
- Proven hands-on experience running and optimising paid campaigns across Google, LinkedIn and Meta – you don’t need someone to tell you what to do next
- Strong with data - able to build reporting, spot trends and turn insight into action
- A test-and-learn mindset - you form clear hypotheses, run experiments and scale what works
- Collaborative and clear communicator across Sales and Marketing teams
- Confident with our core stack: HubSpot, Google Analytics, Google Ads, LinkedIn Campaign Manager, Meta Ads, Google Tag Manager, Google Search Console, Apollo
Success in This Role Looks Like
- Consistent delivery against MQL, SQL and pipeline generation targets, contributing to ARR growth
- Improving paid efficiency and funnel conversion over time (CPL, ROI)
- Reporting that gives the team confidence in where pipeline is coming from
The Interview process:
- Submit your Application
- Stage 1 - Exploratory video call with Alex - Talent Partner (25 mins)
- Stage 2 - Video interview with Marion, Head of Marketing (45 mins)
- Stage 3 - In-person task with the Marketing Team (1 hour)
- Stage 4 - Final interview with Sam (Co-founder & CEO) to discuss what you might bring to the role and how you might embody our values at LmC (30 minutes).
D&I Statement
Log My Care is committed to being an inclusive and diverse workplace. The excellent work produced by our team would not be possible without bringing together all of our team's different backgrounds, experiences and skills. We treat every employee equally, and fairly regardless of age, disability, gender, marital status, race, religion, or sexual orientation. It is vitally important that each of our team members feels confident, comfortable, and empowered.
Recruitment notice
Note to recruitment agencies: Log My Care is committed to building a long-term approach to our hiring strategy, we are therefore already working in partnership with a selected talent partner. We, therefore, ask you to hold off sending speculative CVs or sales approaches.
Demand Generation Manager in London employer: Log my Care
Contact Detail:
Log my Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager in London
✨Tip Number 1
Get to know the company inside out! Research Log My Care's mission and values, and think about how your experience aligns with their goals. This will help you stand out in interviews and show that you're genuinely interested.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those interviews! Think of examples from your past work that demonstrate your skills in demand generation and data analysis. Practising your responses will help you feel more confident when it’s time to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Log My Care.
We think you need these skills to ace Demand Generation Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for demand generation shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our mission of delivering proactive care.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B SaaS and demand generation. We love seeing specific examples of how you've driven MQL and pipeline growth in your previous roles—this helps us understand what you can bring to the table!
Be Data-Driven: Since we’re all about optimising performance, include any data or metrics that showcase your success in previous campaigns. Whether it’s improving CPL or ROI, we want to know how you’ve used data to make informed decisions.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Log my Care
✨Know Your Numbers
As a Demand Generation Manager, you'll need to be comfortable with data. Brush up on key metrics like MQL, SQL, CPL, and CAC. Be ready to discuss how you've used these metrics in past roles to drive growth and improve campaign performance.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've run, especially those involving paid media on platforms like Google, LinkedIn, and Meta. Highlight your role in optimising these campaigns and the results you achieved, as this will demonstrate your hands-on experience.
✨Emphasise Collaboration
This role requires close collaboration with Sales and Marketing teams. Think of examples where you've worked cross-functionally to achieve goals. Be ready to discuss how you communicate effectively and ensure alignment between teams.
✨Demonstrate a Test-and-Learn Mindset
Log My Care values innovation and experimentation. Prepare to talk about times when you've formed hypotheses, run tests, and scaled successful strategies. This will show that you're proactive and willing to adapt based on insights.