At a Glance
- Tasks: Drive inbound growth and build a high-performing acquisition engine for our care management platform.
- Company: Join Log my Care, a leader in transforming social care with innovative technology.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Dynamic team culture with a commitment to diversity and inclusion.
- Why this job: Make a meaningful impact in a fast-growing company that values innovation and collaboration.
- Qualifications: Experience in growth marketing, particularly in B2B SaaS, with strong analytical skills.
The predicted salary is between 63000 - 77000 £ per year.
About Log my Care
Log my Care is transforming how social care is delivered.
Our care management platform helps care teams cut admin, make smarter decisions and deliver better outcomes for the people they support.
More than 2,000 care providers already use Log my Care, and we’re just getting started.
With a proven platform, a decade of care data and new AI-powered products, we’re pushing beyond digital care records to redefine what care technology can do.
We’re entering an ambitious new phase of growth, with big plans for our product, brand and market.
If you want to help scale a business with real momentum, and make a meaningful impact along the way, this is the time to join us.
The role
Inbound growth is one of the biggest drivers of our business, and we're looking for someone who wants to own it.
Reporting to the Head of Marketing, you'll take ownership of our growth engine, with clear commercial ownership of pipeline and revenue.
You'll be trusted to identify opportunities, test new ideas and use data to shape our growth strategy.
Responsibilities
- Own Inbound growth, building a high-performing acquisition engine that consistently delivers SQL and revenue targets.
- Set and execute our multi-channel growth strategy, identifying where and how we invest across paid, organic, partnerships and emerging channels.
- Own paid acquisition across search and social, from strategy and hands‑on execution to budget allocation, optimisation and scaling.
- Drive organic and new‑channel growth, working across SEO, partnerships and emerging opportunities to diversify acquisition.
- Turn more demand into qualified pipeline, using Hub Spot to build nurture journeys, segmentation and automation through to SQL.
- Own our website as a growth channel, continually improving journeys, landing pages and conversion through A/B testing.
- Run a rigorous experimentation programme, testing channels, audiences, messaging and creative to uncover repeatable growth levers.
- Use AI tools and automation to speed up workflows and sharpen analysis.
- Own growth reporting and insight, across CAC, CPL, conversion, lead quality, SQLs, pipeline, revenue and ROI.
What we're looking for
You’re a commercially minded growth marketer who loves figuring out what makes growth happen.
You combine strategic thinking with hands‑on execution, digging into the data, finding the biggest opportunities and moving quickly to test, learn and scale what works.
You'll bring
- Several years’ experience and a strong track record owning and scaling growth, ideally in B2B Saa S and high-volume acquisition.
- Proven success improving acquisition efficiency and conversion, with clear commercial results.
- Deep hands‑on expertise across paid acquisition, CRO, A/B testing and landing‑page optimisation.
- Strong Hub Spot and analytics capability, with the ability to diagnose funnel performance and turn insight into action.
- Experience building automated nurture journeys that convert demand into qualified leads.
- A strong understanding of SEO, organic growth and emerging acquisition channels.
- A highly experimental mindset and fluency with AI tools to work faster and unlock new growth opportunities.
- What success looks like
- Consistently delivering ambitious SQL targets within our target CPL.
- A high‑velocity experimentation engine that continually uncovers and scales new growth levers.
- Increasing conversion across our website, landing pages and nurture journeys.
- A scalable, diversified acquisition engine with clear visibility into what drives growth.
- The Interview process
- Stage 1 – Exploratory video call with talent partner (25 mins)
- Stage 2 – Experience & skills video interview with Marion, Head of Marketing (45 mins)
- Stage 3 – In‑person task with the Marketing Team (1 hour)
- Stage 4 – Culture interview with Lizzie, Sales & Marketing Director (20 minutes)
This role is based in London, and our in‑office days are Wednesdays & Fridays.
D&I Statement
Log My Care is committed to being an inclusive and diverse workplace.
The excellent work produced by our team would not be possible without bringing together all of our team's different backgrounds, experiences and skills.
We treat every employee equally, and fairly regardless of age, disability, gender, marital status, race, religion, or sexual orientation.
It is vitally important that each of our team members feels confident, comfortable, and empowered.
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Growth Marketing Manager employer: Log my Care
Log my Care is an exceptional employer that champions innovation and inclusivity in the care sector. With a strong focus on employee growth, we offer a collaborative work culture where your contributions directly impact the lives of care providers and recipients. Located in a vibrant environment, our team enjoys the benefits of flexible working arrangements, professional development opportunities, and the chance to be part of a mission-driven company that is transforming care delivery across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Log my Care and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Log my Care are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Log my Care on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Log my Care. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Log my Care. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Log my Care:Show us that you’ve done your homework! In your application, briefly mention what you admire about Log my Care’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Log my Care
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Log my Care will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Log my Care, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
