Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead multi-channel marketing efforts and shape brand identity for innovative SaaS solutions.
- Company: Join a forward-thinking SaaS company with a stellar reputation in customer service.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact in a rapidly growing company and enhance your marketing skills.
- Qualifications: 3+ years in B2B SaaS marketing with strong digital marketing and content strategy skills.
- Other info: Collaborative environment with a focus on innovation and career advancement.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Moatable is a forward-thinking, user-focused SaaS company that is passionate about creating groundbreaking solutions and pushing the boundaries of what\’s possible. Moatable operates 2 UK-based businesses: LoftyWorks and The Letting Partnership.
The Letting Partnership
At The Letting Partnership, we\’re the backbone for letting agents across the UK, providing crucial support in client money protection. Our stellar reputation is built on exceptional customer service, dedication, and expertise. Over the past two years, our client base has tripled, and we\’re gearing up for even more growth.
LoftyWorks
LoftyWorks provides innovative property management software to the UK lettings market. Our software is beautifully designed, easy to use and backed by our parent Lofty Inc a leading US SaaS Real-estate CRM provider serving more than 80,000 agents in North America.
Role
We are looking for a Marketing Manager who will report directly to the Director of Marketing and take ownership of our multi-channel marketing efforts — from digital marketing and lead generation to campaign execution and brand management for both UK-based businesses. Working closely with Sales, Product, and Customer Success teams, you will help us scale efficiently and establish a clear and compelling voice in the market.
Key Responsibilities
Marketing Strategy & Planning
- Support the development and ongoing management of a Marketing Plan and budget for TLP and LoftyWorks.
- Help shape marketing objectives and contribute to establishing effective reporting processes.
- Provide monthly progress reports on activities, spend, and performance against KPIs.
Digital Marketing
- Manage and grow ourdigital presence, including the website, SEO/SEM, and social media.
- Oversee online advertising campaigns (Google Ads, Facebook/Meta, LinkedIn).
- Create and manage a content calendar for SEO-focused articles, case studies, videos, and customer testimonials.
- Track and analyze performance metrics to optimize campaigns and demonstrate ROI.
Email Marketing & Automation
- Lead our email marketing strategy, including newsletters, promotional emails, and drip campaigns.
- Drive adoption of HubSpot CRM for lead nurturing and marketing automation.
- Identify cost-effective third-party promotion and e-shot opportunities.
- Ensure all email content is segmented, engaging, and on-brand.
Campaigns & Advertising
- Plan and execute multi-channel advertising campaigns (online, print, social).
- Manage vendor and agency relationships, ensuring quality and cost-effectiveness.
- Continuously optimize campaigns based on performance and ROI data.
Colateral & Content Development
- Produce or oversee the creation of marketing materials:
- Brochures, sales decks, product sheets, case studies.
Brand Development & Management
- Maintain and evolve the TLP & LoftyWorks brand identity, tone of voice, and messaging.
- Ensure brand consistency across all channels and touchpoints.
- Conduct regular brand audits and implement enhancements as needed.
Stakeholder Collaboration
- Work cross-functionally with Sales, Product & Services, and Customer Success teams.
- Support internal teams with brand training and marketing tools.
- Gather insights from stakeholders to refine marketing strategies and messaging.
Budget & Performance Management
- Manage the marketing budget, ensuring efficient spend across channels.
- Report on key metrics and marketing ROI to senior leadership.
- Adjust tactics and budget allocation based on performance insights.
Customer Segmentation & ICPs
- Develop a customer segmentation strategy for TLP & LoftyWorks.
- Conduct market research to identify customer needs and ICPs.
- Estimate the Total Addressable Market for prioritizing marketing efforts.
Requirements
- 3+ years in B2B SaaS marketing, ideally in a scale-up environment.
- Proven track record of building and executing successful marketing plans.
- Strong experience in digital marketing, CRM/automation tools (e.g. HubSpot), and performance tracking.
- Excellent copywriting and content strategy skills.
- Ability to manage multiple projects with cross-functional teams.
- Data-driven mindset with a focus on ROI and performance optimization.
- Strong understanding of branding, customer segmentation, and market research.
#J-18808-Ljbffr
Marketing Manager employer: LoftyWorks
Contact Detail:
LoftyWorks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their growth. Tailor your answers to show you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in B2B SaaS marketing and any successful campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can contribute to LoftyWorks. Be sure to mention specific projects or achievements that showcase your expertise.
Showcase Your Digital Skills: Since digital marketing is key for this role, make sure to highlight your experience with SEO, social media, and email marketing. Share examples of how you've grown online presence or improved campaign performance in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at LoftyWorks
✨Know Your Stuff
Before the interview, dive deep into Moatable's businesses, LoftyWorks and The Letting Partnership. Understand their products, target audience, and recent achievements. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your success in B2B SaaS marketing. Focus on campaigns you've executed, metrics you've improved, and how you've collaborated with cross-functional teams. This will demonstrate your capability to take ownership of marketing efforts.
✨Be Data-Driven
Since the role requires a strong focus on performance tracking and ROI, be ready to discuss how you've used data to inform your marketing strategies. Bring examples of how you've optimised campaigns based on performance metrics, as this aligns perfectly with what they're looking for.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's marketing objectives, team dynamics, and future growth plans. This not only shows your enthusiasm but also helps you gauge if the company culture and goals align with your own aspirations.