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For Companies At a Glance
- Tasks: Craft compelling narratives that connect products, markets, and customers.
- Company: Join Loftware, the global leader in supply chain solutions.
- Benefits: Comprehensive training, employee development, and a diverse workplace.
- Why this job: Shape the future of supply chains while working with talented professionals.
- Qualifications: 5+ years in product marketing, strong communication, and strategic thinking skills.
- Other info: Dynamic environment with opportunities for growth and collaboration.
The predicted salary is between 28800 - 48000 £ per year.
Please note: Visa sponsorship is not available for this role. A career at Loftware is more than just a job – it’s an opportunity to help shape the supply chain of the future.
Position Summary
The Product Marketer will be a key member of Loftware’s Product Marketing team, connecting the dots between our products, markets, and customers. This role transforms innovation into meaningful stories that drive awareness, demand, and adoption. As part of a small but mighty team of strategic storytellers and market advocates, you will craft narratives that resonate with the right audiences at the right time, ensuring Loftware’s voice in the market is clear, credible, and consistent.
Key Responsibilities
- Positioning & Messaging: Develop clear, differentiated value propositions and maintain consistent messaging across channels.
- Go-to-Market Strategy: Support comprehensive launch plans, manage release communications, and collaborate cross-functionally to ensure impactful product introductions.
- Content Creation: Produce marketing assets (datasheets, briefs, presentations) and provide sales enablement tools like battle cards and competitive comparisons.
- Pricing & Packaging: Assist in creating pricing strategies, conduct competitive analysis, and work with Product Management and Finance to align pricing with business goals.
- Competitive & Market Intelligence: Research market trends, perform win/loss analysis, and use insights to refine messaging and inform strategy.
- Customer Advocacy: Highlight customer success stories, coordinate Customer Advisory Board activities, and integrate feedback into marketing and product plans.
- Cross-Functional Collaboration: Partner with internal teams to ensure cohesive strategies and act as the voice of the customer in decision-making.
Qualifications
- 5+ years of experience in product marketing or related roles within B2B SaaS or enterprise software.
- Strong understanding of go-to-market strategies, positioning, and sales enablement.
- Excellent written and verbal communication skills; ability to translate technical concepts into clear business value.
- Proven ability to manage multiple projects in a fast-paced environment.
- Experience with competitive analysis and market research.
What We Are Looking for in a Candidate
- Collaboration: Success depends on strong partnerships across teams.
- Strategic Thinking: Ground decisions in data, insights, and customer feedback.
- Proactivity: Anticipate needs and act with agility.
- Consistency: Maintain a unified voice and message across all touchpoints.
Why Join Us?
Working for the undisputed global leader in a business-critical industry offers unparalleled possibilities. Our team is made up of the most talented, curious, and inspiring people in their fields, each bringing something unique to the table. We use the power of the global team. We set you up for success. We offer comprehensive training to all employees and place an emphasis on employee development.
We win with inclusion At Loftware, inclusion, diversity, and belonging are paramount to our success and our culture. We are an equal opportunities employer. This means we are committed to recruiting qualified applicants regardless of race, color, religion, age, sex, gender, national origin, disability, or protected veteran status. We believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.
About us
We make the Supply Chain work At Loftware, our end-to-end cloud-based labeling platform helps businesses of all sizes manage labeling across their operations and supply chain and our solutions are used to print over 51 billion labels every year. With over 500 industry experts and 1,000 global partners, Loftware maintains a global presence with offices in the US, UK, Germany, Slovenia, China, and Singapore making us a trusted partner for companies in automotive, chemicals, clinical trials, consumer products, electronics, food & beverage, manufacturing, medical device, pharmaceuticals, retail/apparel, and more.
More about us: https://www.loftware.com/about-us/company
Product Marketing Manager in Reading employer: Loftware
Contact Detail:
Loftware Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, share how you've turned product insights into compelling narratives that drive results.
✨Tip Number 3
Be proactive! If you see a company you're keen on, don’t wait for them to post a job. Reach out directly and express your interest in their product marketing efforts.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Product Marketing Manager in Reading
Some tips for your application 🫡
Craft Your Story: When applying, think of your application as a narrative. We want to see how your experiences connect with the role of Product Marketing Manager. Highlight your journey in product marketing and how it aligns with our mission at Loftware.
Showcase Your Skills: Make sure to emphasise your skills in go-to-market strategies and content creation. We love seeing examples of how you've developed messaging or marketing assets in the past, so don’t hold back!
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the specific requirements mentioned in the job description. We appreciate candidates who take the time to align their experiences with what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Loftware
✨Know Your Product Inside Out
Before the interview, dive deep into Loftware's products and services. Understand their unique selling points and how they fit into the market. This will help you articulate clear, differentiated value propositions during your interview.
✨Craft Your Story
Prepare to share your own experiences in product marketing. Think about specific examples where you've developed go-to-market strategies or created impactful content. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Showcase Your Collaboration Skills
Since this role requires strong cross-functional collaboration, be ready to discuss how you've successfully worked with different teams in the past. Highlight instances where your teamwork led to successful product launches or marketing campaigns.
✨Stay Current on Market Trends
Research recent trends in the B2B SaaS space and be prepared to discuss them. Showing that you're informed about the competitive landscape and can provide insights will demonstrate your strategic thinking and proactive approach.
