At a Glance
- Tasks: Design innovative digital fashion for Avakin Life using AI and 3D tools.
- Company: Join Lockwood, a leader in social virtual experiences and digital fashion.
- Benefits: Explore emerging tech, enjoy creative freedom, and shape the future of fashion.
- Other info: Collaborative culture that values curiosity and continuous improvement.
- Why this job: Make an impact on millions of players while redefining virtual fashion.
- Qualifications: Experience in digital fashion design and proficiency in 3D content creation tools.
The predicted salary is between 63000 - 77000 £ per year.
- Product: Avakin Life
- Shape the Future of Digital Fashion
Fashion is one of the biggest reasons players express themselves in Avakin Life.
We're looking for a creative designer who is passionate about fashion, curious about emerging technology and excited by the opportunity to redefine how virtual fashion is created.
This isn't a traditional fashion design role.
You'll combine creativity, commercial awareness and AI-powered workflows to design digital fashion that reaches millions of players.
Working alongside artists, developers and designers, you'll help evolve the way we create content while influencing the future of AI-assisted fashion production.
If you love experimenting, spotting trends and bringing ideas to life, we'd love to hear from you.
The Opportunity
As a Digital Fashion & AI Designer, you'll create commercially successful virtual fashion for Avakin Life while helping shape the future of our creative pipeline.
Using a combination of traditional design skills, AI tools and 3D workflows, you'll develop clothing collections that delight our players and support the continued growth of our in-game marketplace.
You’ll also play an important role in helping the wider team adopt new technologies, improve creative workflows and continuously raise the quality of our fashion content.
- What You’ll Do
- Design Fashion Players Love
- Create original digital fashion inspired by emerging trends, player insights and commercial opportunities.
- Translate creative concepts into designs that work beautifully within the Avakin world.
- Develop fashion collections that strengthen player engagement and support in-game sales.
- Balance creativity with practical production requirements.
- Create with AI
- explore creative concepts
- rapidly visualise ideas
- generate design variations
- accelerate production workflows
- improve creative quality and efficiency
You’ll also help build prompt libraries, refine workflows and explore new ways AI can support digital fashion design.
- Build Outstanding Digital Assets
- Produce high-quality 2D concepts, textures and 3D assets.
- Work with tools such as Blender, Maya, CLO/Marvelous Designer, Substance Painter and Adobe Creative Suite.
- Ensure assets meet our artistic, technical and performance standards for mobile devices.
- Collaborate with Character Art and Technical Art to ensure designs translate successfully into game-ready content.
- Collaborate Across the Studio
- Work closely with artists, developers, producers and marketing teams to bring new fashion collections to life.
- Contribute to creative briefs and campaign planning.
- Share ideas openly and help solve creative challenges together.
- Support the continual evolution of our content pipeline.
- Help Shape the Future
- improve creative workflows
- evaluate emerging AI tools
- identify opportunities for automation
- share knowledge across the team
- raise the quality and efficiency of digital fashion production
- What Success Looks Like
- Delivered multiple fashion collections into Avakin Life.
- Developed AI-powered workflows that improve creative efficiency.
- Become a trusted contributor within the Content Development team.
- Helped evolve our digital fashion pipeline.
- Contributed ideas that improve player engagement and commercial performance.
- Shared knowledge that helps others adopt new creative tools and techniques.
- How You’ll Succeed
- Have a genuine passion for fashion and digital creativity.
- Stay curious about emerging technologies.
- Enjoy experimenting with new ideas.
- Balance artistic creativity with commercial thinking.
- Take ownership of your work.
- Collaborate openly and generously with others.
- Continuously look for better ways of working.
Requirements
- Strong experience creating digital fashion, costume or character apparel.
- Excellent understanding of fashion trends, garment construction, colour and composition.
- Experience using 3D content creation tools such as Blender, Maya, ZBrush, CLO or Marvelous Designer.
- Experience creating textures and materials using tools such as Substance Painter and Adobe Photoshop.
- Confidence using modern AI creative tools as part of your design process.
- Strong visual communication skills with an excellent eye for detail.
- A collaborative mindset and passion for continuous learning.
- Bonus Points If You Have
- Experience creating content for games or virtual worlds.
- Experience designing fashion for avatars or digital characters.
- Understanding of player behaviour, virtual economies or live-service games.
- Experience contributing to marketing campaigns or digital fashion launches.
- Experience developing AI workflows, prompt libraries or creative automation.
- Interest in digital fashion, virtual identity or the future of self-expression in online worlds.
Benefits
Why Join Lockwood?
At Lockwood, you'll help shape one of the world's leading social virtual experiences while exploring the future of digital fashion.
We're building a creative culture that embraces experimentation, values curiosity and encourages people to challenge how things have always been done.
You’ll have the freedom to explore emerging technologies, influence how we create content and help define what digital fashion looks like for millions of players around the world.
- Our Ways of Working
- Put players first.
- Take ownership.
- Collaborate openly.
- Stay curious.
- Continuously improve.
- Balance creativity with commercial thinking.
- Use AI responsibly to enhance creativity, quality and productivity.
- #J-18808-Ljbffr
Digital Fashion Designer (All Levels, Speculative) employer: Lockwood Publishing Ltd
Lockwood Publishing Ltd is an exceptional employer, offering a vibrant work culture that fosters creativity and innovation in the heart of the gaming industry. As a Digital Fashion & AI Designer, you'll have the opportunity to collaborate with talented professionals while exploring cutting-edge AI tools, ensuring your growth and development in a dynamic environment. With a focus on employee well-being and a commitment to pushing the boundaries of virtual fashion, Lockwood provides a unique platform for meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Fashion Designer (All Levels, Speculative)
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like Lockwood Publishing Ltd!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including Lockwood Publishing Ltd.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for Lockwood Publishing Ltd.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at Lockwood Publishing Ltd!
We think you need these skills to ace Digital Fashion Designer (All Levels, Speculative)
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at Lockwood Publishing Ltd.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to Lockwood Publishing Ltd!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at Lockwood Publishing Ltd. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at Lockwood Publishing Ltd
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
