At a Glance
- Tasks: Create engaging long-form content and collaborate with experts to tell compelling stories.
- Company: Join Lockton, a dynamic global brand with a close-knit marketing team.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with opportunities to collaborate internationally.
- Why this job: Make an impact by transforming complex topics into engaging narratives for diverse audiences.
- Qualifications: Experience in long-form writing and strong communication skills are essential.
The predicted salary is between 40500 - 49500 £ per year.
We’re looking for a Senior Content Writer to join Lockton’s Marketing team. This is an excellent opportunity to work in-house for a growing global brand, as part of a dynamic and close-knit UK and European team. You’ll have a strong background in long-form storytelling and thought leadership. You’ll work closely with our subject matter experts to produce engaging thought leadership content for clients and prospective clients, across a wide range of business lines.
You’ll enjoy turning complex topics in risk and insurance into compelling stories for specialist and broader audiences, creating commercially effective content, from articles and reports to emails and social. Your work will be central to our marketing campaigns, and you’ll partner with our Account Managers and in-house marketing experts to shape the messaging behind them. We’re looking for someone who is passionate about writing, thrives in a fast-paced environment and enjoys working across a wide range of topics and formats.
Key Responsibilities
- Lead the development of long-form content, including articles, reports and newsletters.
- Run interviews with subject matter experts to gather insights and shape editorial narratives.
- Turn complex or technical subjects into clear, engaging, client-focused stories.
- Work with the in-house design team to bring reports to life, shaping how content is structured and presented so it’s visually engaging and easy to navigate.
- Partner with the Marketing Account Managers to plan and deliver content for their business areas, ensuring it’s aligned to business priorities and the annual marketing calendar.
- Partner with the digital team to optimise content for SEO and GEO.
- Work closely with in-house experts to support in repurposing long-form content into other formats such as email, social, video scripts.
- Review content performance, giving senior stakeholders regular updates on KPIs and areas for improvement.
- Support the delivery of in-person and virtual events including writing copy for pre- and post-event promotion.
- Build close working relationships with US and international colleagues, spotting opportunities to collaborate and content that can be localised for UK and European audiences.
- Apply Lockton’s tone of voice and brand guidelines consistently across all content, and act as a champion for great writing across the team.
Candidate Profile
You must have the following experience:
- Proven experience writing long-form and thought leadership content, ideally in a B2B or professional services setting, with a portfolio to show it.
- Confident interviewing subject matter experts and senior leaders, and drawing out the story.
- Excellent stakeholder management skills, with the ability to build trusted relationships with a wide range of contributors.
- Excellent verbal and written communication skills.
- Ability to turn abstract or technical information into engaging content.
- Working knowledge of SEO, and an interest in how content shows up in AI search (GEO).
- Able to manage several projects and deadlines at once in a fast-paced environment.
- Collaborative and proactive, with a strong sense of what will interest and engage target audiences.
Desirable skills
- An understanding of financial services and risk solutions, and a willingness to keep building that knowledge.
- Previous experience in journalism or a similar field.
- Insurance background, though by no means essential.
Lockton’s Marketing department is an integrated team of divisional marketing, communications and design specialists. We act as trusted advisors to the business, creating and delivering marketing plans that help win new clients, deepen relationships with existing clients and raise Lockton’s profile. Our specialist skills include advertising, marketing design and copywriting, thought leadership content production, digital marketing, and client document support, such as for tenders. We partner with Lockton’s brokering divisions to shape plans around their specific goals – there is no ‘one-size-fits-all’ approach to marketing at Lockton.
Senior Content Writer in London employer: Lockton
At Lockton, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. As a Business Analyst/Product Analyst, you will have the chance to work on cutting-edge projects within the insurance industry, supported by a team that values continuous learning and professional growth. Our commitment to employee development, coupled with a dynamic environment in which your contributions directly impact our clients and business, makes Lockton a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Writer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lockton and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lockton are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lockton on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lockton. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Content Writer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lockton. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lockton:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lockton’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lockton
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lockton will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lockton, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
