Senior Marketing Manager - Wholesale (London)

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Senior Marketing Manager – Wholesale, London

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Client:Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

339186c4e0ea

Job Views:

5

Posted:

02.06.2025

Expiry Date:

17.07.2025

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Job Description:

Key responsibilities will include, but will not be limited to:

• Be the trusted advisor, strategic marketing leader, and key brand marketing liaison for Specialty (Wholesale)
• Develop multi-channel strategic marketing plans to support the business plan or objectives set by each divisional head
• Ensure divisional marketing strategies align to Lockton’s overarching marketing strategy set by the CMO, whilst also aligning to Lockton’s unique brand identity, differentiators, and narrative
• Work with central marketing teams and channel specialists to support strategic marketing delivery and create compelling multi-channel campaign activity
• Work closely with our global brand and marketing teams to ensure consistent brand alignment across global divisions
• Be a strategic lead in the brand positioning and execution of the overarching Lockton marketing strategy.
• Support the B2B Marketing Director and CMO in building out 5 Year EU & UK marketing strategy to deliver the EU & UK business objectives.
• Play a key role in building the business case for required investment to deliver a 5-year Marketing strategy.
• Seek opportunities to innovate strategic brand creative with each division by collaborating with our in-house designers.
• Consistently measure success of marketing activities undertaken and incorporate learnings to steer future activity.
• Identify and pursue PR opportunities for Lockton and work with our central marketing team specialists to maximise publicity.
• Be a leading figure for your direct team, marketing team, and divisional stakeholders when driving best practice copywriting, content creation, brand awareness, brand engagement, lead-generation, digital marketing. social media marketing, PR, advertising, event marketing, and email marketing.
• Ensure the ongoing management and accuracy of Lockton’s website content.

Candidate Requirements

• Previous experience and knowledge of the Specialty/wholesale sector
• Significant experience in B2B multi-channel marketing strategy
• Significant experience of leading strategic high performing marketing teams.
• Effective manager, confident leader, and outstanding team player, able to work independently to drive results for business units under tight deadlines.
• Ability to plan strategic marketing activity across multiple different products or business units, prioritising delivery in terms of strategic importance and available resources.
• Considerable experience across all B2B marketing and communication channels, with a proven-track record of improving brand equity and increasing lead-generation activity.
• Experience representing an organisation in a senior marketing role, meeting and liaising with high profile business leaders.
• Previous experience of working in a mid-large corporation, preferably within insurance, financial services, or professional services.
• A proactive, flexible, and solutions-oriented approach, driven by a commercial and growth mindset.
• Excellent verbal and written communication skills, with the ability to influence stakeholders to a positive, commercially orientated outcome.
• Very high standard of accuracy with attention to detail.
• Previous experience within a regulated environment (e.g., insurance or financial services) Prior experience studying or working in marketing, communications, or a related field.

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