Senior Marketing Manager - Wholesale

Social network you want to login/join with: Senior Marketing Manager – Wholesale, London col-narrow-left Client: Location: London, United Kingdom Job Category: Other – EU work permit required: Yes col-narrow-right Job Reference: 339186c4e0ea Job Views: 5 Posted: 02.06.2025 Expiry Date: 17.07.2025 col-wide Job Description: Key responsibilities will include, but will not be limited to : Be the trusted advisor, strategic marketing leader, and key brand marketing liaison for Specialty (Wholesale) Develop multi-channel strategic marketing plans to support the business plan or objectives set by each divisional head Ensure divisional marketing strategies align to Lockton’s overarching marketing strategy set by the CMO, whilst also aligning to Lockton’s unique brand identity, differentiators, and narrative Work with central marketing teams and channel specialists to support strategic marketing delivery and create compelling multi-channel campaign activity Work closely with our global brand and marketing teams to ensure consistent brand alignment across global divisions Be a strategic lead in the brand positioning and execution of the overarching Lockton marketing strategy. Support the B2B Marketing Director and CMO in building out 5 Year EU & UK marketing strategy to deliver the EU & UK business objectives. Play a key role in building the business case for required investment to deliver a 5-year Marketing strategy. Seek opportunities to innovate strategic brand creative with each division by collaborating with our in-house designers. Consistently measure success of marketing activities undertaken and incorporate learnings to steer future activity. Identify and pursue PR opportunities for Lockton and work with our central marketing team specialists to maximise publicity. Be a leading figure for your direct team, marketing team, and divisional stakeholders when driving best practice copywriting, content creation, brand awareness, brand engagement, lead-generation, digital marketing. social media marketing, PR, advertising, event marketing, and email marketing. Ensure the ongoing management and accuracy of Lockton’s website content. Candidate Requirements Previous experience and knowledge of the Specialty/wholesale sector Significant experience in B2B multi-channel marketing strategy Significant experience of leading strategic high performing marketing teams. Effective manager, confident leader, and outstanding team player, able to work independently to drive results for business units under tight deadlines. Ability to plan strategic marketing activity across multiple different products or business units, prioritising delivery in terms of strategic importance and available resources. Considerable experience across all B2B marketing and communication channels, with a proven-track record of improving brand equity and increasing lead-generation activity. Experience representing an organisation in a senior marketing role, meeting and liaising with high profile business leaders. Previous experience of working in a mid-large corporation, preferably within insurance, financial services, or professional services. A proactive, flexible, and solutions-oriented approach, driven by a commercial and growth mindset. Excellent verbal and written communication skills, with the ability to influence stakeholders to a positive, commercially orientated outcome. Very high standard of accuracy with attention to detail. Previous experience within a regulated environment (e.g., insurance or financial services) Prior experience studying or working in marketing, communications, or a related field. #J-18808-Ljbffr