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- Tasks: Lead strategic marketing for Wholesale, creating impactful multi-channel campaigns.
- Company: Join Lockton, a global leader in insurance and financial services.
- Benefits: Enjoy a dynamic work environment with opportunities for innovation and growth.
- Why this job: Be part of a collaborative team driving brand success and making a real impact.
- Qualifications: Experience in B2B marketing and leadership within the Specialty sector is essential.
- Other info: This role requires a proactive mindset and offers a chance to shape marketing strategies.
The predicted salary is between 43200 - 72000 £ per year.
Key responsibilities will include, but will not be limited to:
- Be the trusted advisor, strategic marketing leader, and key brand marketing liaison for Specialty (Wholesale).
- Develop multi-channel strategic marketing plans to support the business plan or objectives set by each divisional head.
- Ensure divisional marketing strategies align to Lockton’s overarching marketing strategy set by the CMO, whilst also aligning to Lockton’s unique brand identity, differentiators, and narrative.
- Work with central marketing teams and channel specialists to support strategic marketing delivery and create compelling multi-channel campaign activity.
- Work closely with our global brand and marketing teams to ensure consistent brand alignment across global divisions.
- Be a strategic lead in the brand positioning and execution of the overarching Lockton marketing strategy.
- Support the B2B Marketing Director and CMO in building out 5 Year EU & UK marketing strategy to deliver the EU & UK business objectives.
- Play a key role in building the business case for required investment to deliver a 5-year Marketing strategy.
- Seek opportunities to innovate strategic brand creative with each division by collaborating with our in-house designers.
- Consistently measure success of marketing activities undertaken and incorporate learnings to steer future activity.
- Identify and pursue PR opportunities for Lockton and work with our central marketing team specialists to maximise publicity.
- Be a leading figure for your direct team, marketing team, and divisional stakeholders when driving best practice copywriting, content creation, brand awareness, brand engagement, lead-generation, digital marketing, social media marketing, PR, advertising, event marketing, and email marketing.
- Ensure the ongoing management and accuracy of Lockton’s website content.
Candidate Requirements:
- Previous experience and knowledge of the Specialty/wholesale sector.
- Significant experience in B2B multi-channel marketing strategy.
- Significant experience of leading strategic high performing marketing teams.
- Effective manager, confident leader, and outstanding team player, able to work independently to drive results for business units under tight deadlines.
- Ability to plan strategic marketing activity across multiple different products or business units, prioritising delivery in terms of strategic importance and available resources.
- Considerable experience across all B2B marketing and communication channels, with a proven track record of improving brand equity and increasing lead-generation activity.
- Experience representing an organisation in a senior marketing role, meeting and liaising with high profile business leaders.
- Previous experience of working in a mid-large corporation, preferably within insurance, financial services, or professional services.
- A proactive, flexible, and solutions-oriented approach, driven by a commercial and growth mindset.
- Excellent verbal and written communication skills, with the ability to influence stakeholders to a positive, commercially orientated outcome.
- Very high standard of accuracy with attention to detail.
- Previous experience within a regulated environment (e.g., insurance or financial services).
- Prior experience studying or working in marketing, communications, or a related field.
Senior Marketing Manager - Wholesale employer: Lockton Companies
Contact Detail:
Lockton Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Wholesale
✨Tip Number 1
Network with professionals in the wholesale and specialty sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with Lockton's brand identity and recent marketing campaigns. Understanding their unique narrative will help you align your discussions during interviews and demonstrate your commitment to their vision.
✨Tip Number 3
Prepare to discuss your experience in leading high-performing marketing teams. Be ready to share specific examples of how you've driven results under tight deadlines, as this is crucial for the Senior Marketing Manager role.
✨Tip Number 4
Stay updated on the latest trends in B2B marketing and the insurance sector. Being knowledgeable about current challenges and opportunities will allow you to engage in meaningful conversations with interviewers and showcase your strategic thinking.
We think you need these skills to ace Senior Marketing Manager - Wholesale
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B multi-channel marketing and leadership roles. Use specific examples that demonstrate your ability to drive results and manage teams effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the specialty/wholesale sector and how your previous experiences align with the responsibilities of the Senior Marketing Manager role. Be sure to mention your strategic thinking and innovative approach.
Showcase Your Achievements: Quantify your achievements in previous roles, such as improvements in brand equity or lead generation. This will help illustrate your impact and effectiveness as a marketing leader.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A high standard of accuracy is crucial, especially in a regulated environment like insurance or financial services.
How to prepare for a job interview at Lockton Companies
✨Know Your Marketing Strategies
Familiarise yourself with various B2B multi-channel marketing strategies, especially those relevant to the wholesale sector. Be prepared to discuss how you have successfully implemented these strategies in your previous roles.
✨Demonstrate Leadership Skills
As a Senior Marketing Manager, showcasing your leadership abilities is crucial. Prepare examples of how you've led high-performing teams and driven results under tight deadlines, highlighting your effective management style.
✨Align with Company Values
Research Lockton's brand identity and overarching marketing strategy. Be ready to explain how your vision aligns with their goals and how you can contribute to maintaining brand consistency across global divisions.
✨Prepare for Stakeholder Engagement
Since you'll be liaising with high-profile business leaders, practice articulating your ideas clearly and confidently. Think of scenarios where you've influenced stakeholders positively and be ready to share those experiences.
