At a Glance
- Tasks: Lead marketing strategy, create campaigns, and boost brand awareness for sustainable growth.
- Company: Join Loch, a dynamic team of solicitors and people professionals.
- Benefits: Competitive salary, performance bonuses, private medical insurance, and birthday off.
- Other info: Enjoy flexibility with remote work and regular team social events.
- Why this job: Make a real impact in a growing firm with a vibrant culture.
- Qualifications: Significant senior marketing experience and strong content creation skills.
The predicted salary is between 60000 - 80000 £ per year.
Loch is a unique team of Solicitors and People Professionals, committed to providing an exceptional experience for every client from the very first interaction. We believe that the right people make all the difference - and that’s where you come in!
As we continue to grow, we are looking for a strategic and commercially minded Head of Marketing & Growth to lead our marketing function, strengthen our brand and generate opportunities across all areas of the business.
The Role
This is a senior marketing position focused on developing and delivering a marketing strategy that drives sustainable growth. You will be responsible for creating compelling campaigns and content, increasing brand awareness, supporting business development and ensuring our marketing activity generates measurable results. You will not be expected to deliver everything personally. You will work closely with specialist external agencies (including SEO, digital marketing, PR, design and web development partners where required) together with internal colleagues who support content creation, events and administration. Your role is to provide strategic direction, coordinate activity and ensure all marketing initiatives align with our commercial objectives.
Key Responsibilities
- Develop and implement a marketing strategy aligned with the firm's business objectives
- Identify opportunities to increase market share across legal, HR and training services
- Build annual marketing plans with measurable objectives and KPIs
- Monitor performance and adapt campaigns based on results and market trends
- Manage the marketing budget to maximise return on investment
- Strengthen and protect the firm's brand across all channels
- Ensure consistent messaging and visual identity
- Develop a content strategy including articles, guides, videos, webinars, podcasts, newsletters and social media
- Work with fee earners to create engaging thought leadership
- Work alongside external digital marketing specialists on SEO, website performance and paid media
- Support business development initiatives and client growth
- Oversee promotion of seminars, webinars, networking events and training
- Manage PR opportunities and external agencies
- Collaborate with lawyers, HR consultants, trainers and business support teams.
What We’re Looking for:
- Significant senior marketing experience
- Strategic marketing planning experience
- Commercial awareness and growth mindset
- Strong content creation and editing skills
- Experience managing agencies
- Excellent communication and stakeholder management.
What’s in it for You:
- Competitive Salary: With a performance bonus and exciting Above & Beyond Awards to recognise your hard work
- Great Benefits: From private medical insurance to life insurance, a healthcare cash plan, and even your birthday off, we’ve got you covered
- Professional Growth: Continuous development and the chance to build a career with a growing Firm
- Culture: Regular team social events, a ‘Dress for the Day’ dress code, a welcoming office culture where your contributions are celebrated
- Freedom & Flexibility: We know life isn’t one-size-fits-all, so we offer the opportunity to work from home with regular trips to the office in Tunbridge Wells.
If this sounds like the type of work environment that motivates you, then we would love to hear from you.
Head of Marketing & Growth employer: Loch
Loch is an exceptional employer that prioritises client-focused legal services while fostering a supportive and dynamic work culture in Greater London. With a commitment to professional development, employees benefit from competitive salaries, performance bonuses, and a flexible hybrid work environment that encourages growth and collaboration among colleagues.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing & Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Loch and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Loch are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Loch on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Loch. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing & Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Loch. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Loch:Show us that you’ve done your homework! In your application, briefly mention what you admire about Loch’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Loch
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Loch will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Loch, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
