At a Glance
- Tasks: Lead exciting omnichannel marketing initiatives to boost brand visibility and customer engagement.
- Company: Join L’Occitane en Provence, a brand committed to sustainability and inclusivity.
- Benefits: Enjoy flexible working, generous leave, and a range of employee perks.
- Other info: Be part of a diverse team that values curiosity and excellence.
- Why this job: Make a real impact in a dynamic role that blends creativity with strategy.
- Qualifications: Experience in marketing and a passion for brand storytelling are essential.
The predicted salary is between 50000 - 65000 £ per year.
The Marketing Manager leads the development and execution of strategic, omnichannel marketing initiatives that elevate brand visibility, strengthen commercial performance, and deepen customer engagement. This role oversees key campaigns, category development, product launches, and brand storytelling while partnering closely with Retail, E-commerce, Wholesale, CRM, Digital, Social and Creative teams.
What Will You Do?
- Strategic Marketing & Commercial Leadership: Lead the execution of annual marketing plans aligned with brand awareness, commercial growth, and customer lifetime value goals. Define KPIs, track performance, and drive continuous optimization across campaigns and initiatives. Partner with senior stakeholders to support long-term brand building, category development, and revenue-driving programs.
- Commercial Moment & Icon Campaign Management: Own the strategic planning and rollout of key commercial moments (Christmas, Mother’s Day, Valentine’s Day, Lunar New Year, etc.). Lead flagship ICON product campaigns—including timeline management, creative development, cross‑functional coordination, and in‑market execution. Deliver campaign performance reports and insights to inform future improvements.
- Category Growth & Consumer Retention: Develop category marketing strategies to grow awareness, consideration, and loyalty for priority categories. Oversee retention programs including CRM journeys, loyalty initiatives, and value‑added offers. Analyse consumer behaviour to identify growth opportunities and inform category recommendations.
- Omnichannel SKU & Launch Management: Oversee omnichannel SKU strategy, including development, pricing, lifecycle management, product storytelling, and availability. Lead the creation, alignment, and distribution of launch notes for cross‑functional teams. Ensure channel‑specific assortment optimization across Retail, E-commerce, and Wholesale.
- Promotional Strategy & Outlet Channel Support: Develop consumer‑centric promotional strategies that drive traffic and conversion while upholding brand equity. Monitor promotional performance and recommend adjustments based on data insights. Partner with Retail and Commercial teams to optimize outlet assortment, pricing, and promotional cadence.
- Product Storytelling & Brand Messaging: Champion compelling, consumer‑centric storytelling across all touchpoints, translating product benefits into emotional and functional narratives. Ensure consistent brand messaging aligned with L’Occitane en Provence’s commitments to sustainability, ethical sourcing, craftsmanship, inclusivity, and cultural relevance. Adapt messaging to local insights while protecting global brand identity.
- Consumer Tribe Mapping & Personalization: Lead segmentation and mapping of consumer tribes to understand motivations, behaviours, and needs. Inform personalization strategies across CRM, digital, retail, and social based on tribe‑specific insights.
- Cross‑Selling, Upselling & Long‑Term Strategy: Drive long‑term strategies to enhance cross‑selling and upselling across customer journeys. Use sales data and consumer insights to identify bundling opportunities and optimize value propositions. Collaborate with Sales and Training teams to implement strategies in‑store and online.
- Sampling Strategy & Conversion Programs: Oversee the sampling strategy to support key launches and hero products. Monitor sampling effectiveness and partner with CRM/digital teams to measure conversion and engagement. Manage logistics and distribution of samples across all marketing channels.
- Retailer Partnerships and Relationships: Design and execute tailored marketing plans that align with the unique brand identities of prestige partners like Harrods and Space NK. Lead marketing product launches and promotional activities across both physical retail environments and major e‑commerce platforms. Act as the primary point of contact for retail buying and marketing teams to secure premium placements and exclusive collaborations. Analyze sell‑through data and ROI to optimize marketing spend and drive consistent growth within the John Lewis beauty hall and beyond.
What we Offer You!
- Discretionary Company Bonus scheme
- Contribution Pension Scheme
- Holiday Allowance – above statutory
- Flexible Bank Holidays
- Enhanced Maternity (20 weeks full pay) and Paternity leave (12 weeks full pay) after 1 year
- Hybrid working for Office based staff– 3 days in the office
- Work from Anywhere Policy – up to 4 weeks a year
- Volunteering 1 Day
- Half day leave for Birthday
- One day’s holiday for Newly Weds
- Discount Scheme
- Product allocation
- Company benefits platform
- Cycle to work scheme through Reward Gateway
- Travel Loan through Reward Gateway
- Subsidised health & wellbeing plan
- Long service awards
Note some eligibility criteria may apply.
Our Diversity, Equity & Inclusion Engagements
L’Occitane en Provence is an equal opportunities employer. We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow. We seek positive‑minded individuals who embody our core behaviours — Trust, Curiosity, Excellence, Impact — and who share our commitment to sustainability. We welcome applications from people of all genders, ages, sexual orientations, ethnicities, backgrounds, religions, beliefs, ability statuses, and all other dimensions of diversity. If you believe your profile is a good match for this position, we invite you to apply even if you don’t fulfil every single listed qualification.
Marketing Lead, UK & Ireland — Omnichannel Growth employer: L'occitane
L’Occitane en Provence is an exceptional employer that champions a vibrant and inclusive work culture, offering employees the chance to thrive in their careers while contributing to meaningful marketing initiatives. With generous benefits such as enhanced parental leave, flexible working arrangements, and a commitment to diversity and sustainability, team members are empowered to grow both personally and professionally in a supportive environment. Located in the heart of the UK & Ireland, this role provides unique opportunities to engage with iconic retail partners and drive impactful brand storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead, UK & Ireland — Omnichannel Growth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their brand.
✨Tip Number 3
Practice your pitch! Be ready to explain your past successes and how they relate to the role of Marketing Lead. Use specific examples that highlight your strategic thinking and ability to drive results in omnichannel marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Marketing Lead, UK & Ireland — Omnichannel Growth
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in omnichannel marketing. We want to see how your skills align with our goals, so don’t hold back on showcasing relevant achievements!
Showcase Your Creativity:As a Marketing Lead, creativity is key! Use your application to demonstrate your innovative ideas and past campaigns. Share examples that illustrate your ability to elevate brand visibility and engage customers.
Be Data-Driven:We love numbers! Include metrics and KPIs from your previous roles to show how you’ve driven commercial performance. This will help us understand your impact and how you can contribute to our growth.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at L'occitane
✨Know Your Omnichannel Strategy
Before the interview, brush up on omnichannel marketing strategies. Be ready to discuss how you would elevate brand visibility and strengthen commercial performance across various channels. Show that you understand the importance of integrating Retail, E-commerce, and Social platforms.
✨Prepare for Campaign Management Questions
Expect questions about managing key campaigns and product launches. Think of specific examples from your past experiences where you successfully led a campaign from start to finish. Highlight your ability to track performance and optimise based on data insights.
✨Showcase Your Analytical Skills
The role requires analysing consumer behaviour and market trends. Prepare to discuss how you've used data to inform marketing strategies in the past. Bring examples of how your insights led to successful category growth or consumer retention initiatives.
✨Emphasise Collaboration and Communication
This position involves working closely with various teams. Be ready to share examples of how you've effectively collaborated with cross-functional teams in previous roles. Highlight your communication skills and how they contributed to successful project outcomes.
