At a Glance
- Tasks: Lead exciting marketing campaigns and elevate brand visibility across multiple channels.
- Company: Join a renowned beauty brand committed to sustainability and inclusivity.
- Benefits: Enjoy flexible working, generous leave, and a bonus scheme.
- Other info: Be part of a diverse team that values curiosity and excellence.
- Why this job: Make a real impact in a dynamic role with creative freedom.
- Qualifications: Experience in marketing and a passion for brand storytelling.
The predicted salary is between 40000 - 50000 £ per year.
The Marketing Manager leads the development and execution of strategic, omnichannel marketing initiatives that elevate brand visibility, strengthen commercial performance, and deepen customer engagement. This role oversees key campaigns, category development, product launches, and brand storytelling while partnering closely with Retail, E-commerce, Wholesale, CRM, Digital, Social and Creative teams.
Key responsibilities
- Strategic Marketing & Commercial Leadership: Lead the execution of annual marketing plans aligned with brand awareness, commercial growth, and customer lifetime value goals. Define KPIs, track performance, and drive continuous optimization across campaigns and initiatives. Partner with senior stakeholders to support long-term brand building, category development, and revenue-driving programs.
- Commercial Moment & Icon Campaign Management: Own the strategic planning and rollout of key commercial moments (Christmas, Mother’s Day, Valentine’s Day, Lunar New Year, etc.). Lead flagship ICON product campaigns—including timeline management, creative development, cross‑functional coordination, and in‑market execution. Deliver campaign performance reports and insights to inform future improvements.
- Category Growth & Consumer Retention: Develop category marketing strategies to grow awareness, consideration, and loyalty for priority categories. Oversee retention programs including CRM journeys, loyalty initiatives, and value‑added offers. Analyse consumer behaviour to identify growth opportunities and inform category recommendations.
- Omnichannel SKU & Launch Management: Oversee omnichannel SKU strategy, including development, pricing, lifecycle management, product storytelling, and availability. Lead the creation, alignment, and distribution of launch notes for cross‑functional teams. Ensure channel‑specific assortment optimization across Retail, E-commerce, and Wholesale.
- Promotional Strategy & Outlet Channel Support: Develop consumer‑centric promotional strategies that drive traffic and conversion while upholding brand equity. Monitor promotional performance and recommend adjustments based on data insights. Partner with Retail and Commercial teams to optimize outlet assortment, pricing, and promotional cadence.
- Product Storytelling & Brand Messaging: Champion compelling, consumer‑centric storytelling across all touchpoints, translating product benefits into emotional and functional narratives. Ensure consistent brand messaging aligned with L’Occitane en Provence’s commitments to sustainability, ethical sourcing, craftsmanship, inclusivity, and cultural relevance. Adapt messaging to local insights while protecting global brand identity.
- Consumer Tribe Mapping & Personalization: Lead segmentation and mapping of consumer tribes to understand motivations, behaviours, and needs. Inform personalization strategies across CRM, digital, retail, and social based on tribe‑specific insights.
- Cross‑Selling, Upselling & Long‑Term Strategy: Drive long‑term strategies to enhance cross‑selling and upselling across customer journeys. Use sales data and consumer insights to identify bundling opportunities and optimize value propositions. Collaborate with Sales and Training teams to implement strategies in‑store and online.
- Sampling Strategy & Conversion Programs: Oversee the sampling strategy to support key launches and hero products. Monitor sampling effectiveness and partner with CRM/digital teams to measure conversion and engagement. Manage logistics and distribution of samples across all marketing channels.
- Retailer Partnerships and Relationships: Design and execute tailored marketing plans that align with the unique brand identities of prestige partners like Harrods and Space NK. Lead marketing product launches and promotional activities across both physical retail environments and major e‑commerce platforms. Act as the primary point of contact for retail buying and marketing teams to secure premium placements and exclusive collaborations. Analyze sell‑through data and ROI to optimize marketing spend and drive consistent growth within the John Lewis beauty hall and beyond.
What we Offer You!
- Discretionary Company Bonus scheme
- Contribution Pension Scheme
- Holiday Allowance – above statutory
- Flexible Bank Holidays
- Enhanced Maternity (20 weeks full pay) and Paternity leave (12 weeks full pay) after 1 year
- Hybrid working for Office based staff– 3 days in the office
- Work from Anywhere Policy – up to 4 weeks a year
- Volunteering 1 Day
- Half day leave for Birthday
- One day’s holiday for Newly Weds
- Discount Scheme
- Product allocation
- Company benefits platform
- Cycle to work scheme through Reward Gateway
- Travel Loan through Reward Gateway
- Subsidised health & wellbeing plan
- Long service awards
Note some eligibility criteria may apply.
Our Diversity, Equity & Inclusion Engagements
L’Occitane en Provence is an equal opportunities employer. We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow. We seek positive‑minded individuals who embody our core behaviours — Trust, Curiosity, Excellence, Impact — and who share our commitment to sustainability. We welcome applications from people of all genders, ages, sexual orientations, ethnicities, backgrounds, religions, beliefs, ability statuses, and all other dimensions of diversity. If you believe your profile is a good match for this position, we invite you to apply even if you don’t fulfil every single listed qualification.
Marketing Manager UK & IE - Maternity Cover ( 9-12 Month FTC ) in London employer: L'occitane
L’Occitane en Provence is an exceptional employer that prioritises employee well-being and professional growth, offering a range of benefits including enhanced maternity and paternity leave, flexible working arrangements, and a commitment to diversity and inclusion. With a vibrant work culture that encourages creativity and collaboration across teams, employees are empowered to lead impactful marketing initiatives that resonate with consumers while enjoying a supportive environment that values sustainability and ethical practices.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager UK & IE - Maternity Cover ( 9-12 Month FTC ) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in omnichannel strategies. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best campaigns and projects. Use visuals and data to demonstrate how you've elevated brand visibility and driven customer engagement.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and initiatives. Be ready to discuss how you can contribute to their strategic marketing goals and enhance their brand storytelling.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Manager UK & IE - Maternity Cover ( 9-12 Month FTC ) in London
Some tips for your application 🫡
Show Your Strategic Side:When writing your application, make sure to highlight your experience in developing and executing strategic marketing initiatives. We want to see how you've elevated brand visibility and strengthened commercial performance in your previous roles.
Be a Storyteller:This role is all about compelling storytelling! Use your application to showcase how you've translated product benefits into engaging narratives. We love seeing creativity that aligns with brand values, so don’t hold back!
Data-Driven Decisions:We’re keen on candidates who can analyse data to drive marketing strategies. In your application, mention specific KPIs you’ve tracked and how you’ve used insights to optimise campaigns. Numbers speak volumes!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at L'occitane
✨Know Your Marketing Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to the role. Be ready to discuss how you've tracked and optimised marketing campaigns in the past, as this will show your strategic mindset and commercial acumen.
✨Showcase Your Omnichannel Experience
Prepare examples of successful omnichannel marketing initiatives you've led. Highlight how you collaborated with different teams like Retail, E-commerce, and Digital to create cohesive campaigns that drive brand visibility and customer engagement.
✨Understand the Brand's Story
Dive deep into L’Occitane en Provence’s brand values and storytelling approach. Be prepared to discuss how you can align your marketing strategies with their commitment to sustainability and ethical sourcing, ensuring your ideas resonate with their core messaging.
✨Be Ready for Scenario Questions
Anticipate scenario-based questions about managing key campaigns or product launches. Think through your problem-solving process and how you would handle challenges, as this will demonstrate your ability to think on your feet and lead effectively.
