At a Glance
- Tasks: Lead digital marketing strategies and drive brand awareness for L’Occitane UK & Ireland.
- Company: Join a leading beauty brand with a commitment to sustainability and inclusivity.
- Benefits: Enjoy flexible working, generous holiday allowance, and a range of employee perks.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make an impact in the beauty industry while working with innovative digital marketing tools.
- Qualifications: Experience in social media marketing, especially TikTok, and a passion for beauty.
The predicted salary is between 40500 - 49500 £ per year.
The Digital Marketing Manager for L’Occitane UK & Ireland (Hybrid, London) will lead top- and mid-funnel digital marketing strategies, with a strong focus on TikTok Shop ownership, micro-creator content, and regional collaboration. The role will play a key part in driving brand awareness, audience growth, and acquisition across the UK and Ireland. We’re looking for a digitally savvy marketer with proven experience in beauty or luxury retail, strong expertise in social commerce and full-funnel media strategy, and hands-on proficiency in TikTok Ads Manager and GA4.
What Will You Do?
- Leadership & Strategy
- Lead the end-to-end digital performance function for UK&I, managing the digital agency, presenting insights, and communicating strategic recommendations to key stakeholders.
- Foster strong cross-functional collaboration and ensure all campaigns follow brand guidelines, best practices, and strategic priorities.
- Deliver the seasonal and always-on platform strategies, ensuring alignment between marketing, PR, e-commerce, and agency partners.
- Serve as the main point of contact for all digital performance activities for UK&I and manage micro influencer agency.
- Lead Affiliate Marketing activations for the UK, briefing partners, and providing full guidance on execution and delivery of projects with new customer acquisition as main objective.
- Collaborate closely with e-commerce teams to align paid media strategy with sales targets and ensure seamless user journeys from ad impression through checkout.
- Lead and optimize shopping and social campaigns to maximize online revenue and new customer acquisition.
- Analyze performance data, conduct deep dives, and translate insights into actionable optimization recommendations. Prepare regular reporting and presentations.
- Technical & Product Excellence
- Develop and execute comprehensive digital marketing strategies across Meta (Facebook/Instagram), TikTok, and TikTok Shop.
- Oversee full campaign lifecycle planning, creation, execution, monitoring, and optimization using data-driven insights, A/B testing, audience segmentation, and creative best practices.
- Budget, Efficiency & Performance Management
- Manage and strategically allocate budgets across channels to maximize ROAS and reach awareness goals.
- Track spend efficiency, daily pacing, phasing, and cost trends to ensure campaigns remain on target.
- Organic & Cross-Channel Integration
- Oversee organic social media strategy and execution to ensure a cohesive brand presence and strong community engagement that complements paid initiatives.
- Innovative & Analytical Mindset
- Apply a solutions-oriented, detail-focused approach to overcome platform limitations and enhance performance media outcomes through creative, data-led workarounds.
The Perfect Candidate
We’re looking for a commercially savvy, digitally driven Social Media Marketeer with a genuine passion for beauty and a strong understanding of the UK media and e-commerce landscape. You will bring:
- Proven experience managing paid social and Google platforms within a DTC, beauty, luxury or retail e-commerce environment.
- Strong understanding of digital performance metrics, optimisation techniques and full-funnel media strategy, with a proven ability to use data to drive measurable growth.
- Hands-on experience launching and managing TikTok Shop, including SKU and bundle assortment, order logistics and creator management.
- Strong experience managing media and marketing budgets, with a commercial and results-driven approach.
- Proficiency across Meta Ads Manager, Google Ads, TikTok Ads Manager, Emplifi and similar digital marketing platforms.
- A strong analytical mindset, with experience using GA4/Google Analytics, Excel and Google Sheets for reporting, analysis and performance optimisation.
- Excellent communication and stakeholder-management skills, with the ability to build strong relationships and collaborate effectively across teams and markets.
- A highly creative and digitally native mindset, with strong copywriting skills and an instinct for engaging social-first content.
- Exceptional organisation and attention to detail, with the ability to manage multiple priorities, meet deadlines and work effectively in a fast-paced environment.
- A proactive, results-oriented approach, with the confidence to take initiative, work autonomously and identify opportunities for growth.
- A collaborative and enthusiastic team player who enjoys working cross-functionally and contributing to a positive team environment.
- Proficiency in Microsoft Outlook, Excel, PowerPoint and Word, with knowledge of creative and social content tools such as Photoshop, Canva and CapCut being highly desirable.
What We Offer You!
- Discretionary Company Bonus scheme
- Contribution Pension Scheme
- Holiday Allowance – above statutory
- Flexible Bank Holidays
- Enhanced Maternity (20 weeks full pay) and Paternity leave (12 weeks full pay) after 1 year
- Hybrid working for Office based staff– 3 days in the office
- Work from Anywhere Policy – up to 4 weeks a year
- Volunteering 1 Day
- Half day leave for Birthday
- One day’s holiday for Newly Weds
- Discount Scheme
- Product allocation
- Company benefits platform
- Cycle to work scheme through Reward Gateway
- Travel Loan through Reward Gateway
- Subsidised health & wellbeing plan
- Long service awards
*Please note some eligibility criteria may apply
Our Diversity, Equity & Inclusion Engagements:
L’Occitane en Provence is an equal opportunities employer. We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow. We seek positive-minded individuals who embody our core behaviours — Trust, Curiosity, Excellence, Impact — and who share our commitment to sustainability. We welcome applications from people of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability statuses, and all other dimensions of diversity. If you believe your profile is a good match for this position, we invite you to apply even if you don’t fulfil every single listed qualification.
Digital Marketing Manager (UK & Ireland) in London employer: L'occitane
L’Occitane en Provence is an exceptional employer, offering a vibrant work culture that values diversity, equity, and inclusion. As an EMEA Marketing Coordinator, you will benefit from a generous discretionary bonus scheme, enhanced parental leave, and a flexible working environment that promotes work-life balance. With opportunities for professional growth and a commitment to sustainability, this role in a multicultural setting provides a meaningful and rewarding career path.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager (UK & Ireland) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for L'occitane and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like L'occitane are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with L'occitane on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at L'occitane. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager (UK & Ireland) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit L'occitane. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of L'occitane:Show us that you’ve done your homework! In your application, briefly mention what you admire about L'occitane’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at L'occitane
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at L'occitane will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At L'occitane, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
