At a Glance
- Tasks: Lead exciting marketing campaigns and elevate brand visibility across multiple channels.
- Company: Join L’Occitane en Provence, a brand committed to sustainability and inclusivity.
- Benefits: Enjoy flexible working, generous leave, and a bonus scheme.
- Other info: Be part of a diverse team that values trust, curiosity, and excellence.
- Why this job: Make a real impact in a dynamic role that shapes brand storytelling.
- Qualifications: Experience in marketing and a passion for beauty and consumer engagement.
The predicted salary is between 40000 - 50000 € per year.
The Marketing Manager leads the development and execution of strategic, omnichannel marketing initiatives that elevate brand visibility, strengthen commercial performance, and deepen customer engagement. This role oversees key campaigns, category development, product launches, and brand storytelling while partnering closely with Retail, E-commerce, Wholesale, CRM, Digital, Social and Creative teams.
Key Responsibilities
- Strategic Marketing & Commercial Leadership: Lead the execution of annual marketing plans aligned with brand awareness, commercial growth, and customer lifetime value goals. Define KPIs, track performance, and drive continuous optimization across campaigns and initiatives. Partner with senior stakeholders to support long‑term brand building, category development, and revenue‑driving programs.
- Commercial Moment & Icon Campaign Management: Own the strategic planning and rollout of key commercial moments (Christmas, Mother’s Day, Valentine’s Day, Lunar New Year, etc.). Lead flagship ICON product campaigns—including timeline management, creative development, cross‑functional coordination, and in‑market execution. Deliver campaign performance reports and insights to inform future improvements.
- Category Growth & Consumer Retention: Develop category marketing strategies to grow awareness, consideration, and loyalty for priority categories. Oversee retention programs including CRM journeys, loyalty initiatives, and value‑added offers. Analyse consumer behaviour to identify growth opportunities and inform category recommendations.
- Omnichannel SKU & Launch Management: Oversee omnichannel SKU strategy, including development, pricing, lifecycle management, product storytelling, and availability. Lead the creation, alignment, and distribution of launch notes for cross‑functional teams. Ensure channel‑specific assortment optimization across Retail, E‑commerce, and Wholesale.
- Promotional Strategy & Outlet Channel Support: Develop consumer‑centric promotional strategies that drive traffic and conversion while upholding brand equity. Monitor promotional performance and recommend adjustments based on data insights. Partner with Retail and Commercial teams to optimize outlet assortment, pricing, and promotional cadence.
- Product Storytelling & Brand Messaging: Champion compelling, consumer‑centric storytelling across all touchpoints, translating product benefits into emotional and functional narratives. Ensure consistent brand messaging aligned with L’Occitane en Provence’s commitments to sustainability, ethical sourcing, craftsmanship, inclusivity, and cultural relevance. Adapt messaging to local insights while protecting global brand identity.
- Consumer Tribe Mapping & Personalization: Lead segmentation and mapping of consumer tribes to understand motivations, behaviours, and needs. Inform personalization strategies across CRM, digital, retail, and social based on tribe‑specific insights.
- Cross‑Selling, Upselling & Long‑Term Strategy: Drive long‑term strategies to enhance cross‑selling and upselling across customer journeys. Use sales data and consumer insights to identify bundling opportunities and optimize value propositions. Collaborate with Sales and Training teams to implement strategies in‑store and online.
- Sampling Strategy & Conversion Programs: Oversee the sampling strategy to support key launches and hero products. Monitor sampling effectiveness and partner with CRM/digital teams to measure conversion and engagement. Manage logistics and distribution of samples across all marketing channels.
- Retailer Partnerships and Relationships: Design and execute tailored marketing plans that align with the unique brand identities of prestige partners like Harrods and Space NK. Lead marketing product launches and promotional activities across both physical retail environments and major e‑commerce platforms. Act as the primary point of contact for retail buying and marketing teams to secure premium placements and exclusive collaborations. Analyze sell‑through data and ROI to optimize marketing spend and drive consistent growth within the John Lewis beauty hall and beyond.
What we Offer You!
- Discretionary Company Bonus scheme
- Contribution Pension Scheme
- Holiday Allowance – above statutory
- Flexible Bank Holidays
- Enhanced Maternity (20 weeks full pay) and Paternity leave (12 weeks full pay) after 1 year
- Hybrid working for Office based staff– 3 days in the office
- Work from Anywhere Policy – up to 4 weeks a year
- Volunteering 1 Day
- Half day leave for Birthday
- One day’s holiday for Newly Weds
- Discount Scheme
- Product allocation
- Company benefits platform
- Cycle to work scheme through Reward Gateway
- Travel Loan through Reward Gateway
- Subsidised health & wellbeing plan
- Long service awards
Please note some eligibility criteria may apply.
Our Diversity, Equity & Inclusion Engagements
L’Occitane en Provence is an equal opportunities employer. We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow. We seek positive‑minded individuals who embody our core behaviours — Trust, Curiosity, Excellence, Impact — and who share our commitment to sustainability. We welcome applications from people of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability statuses, and all other dimensions of diversity.
Marketing Manager UK & IE - Maternity Cover ( 9-12 Month FTC ) employer: L'OCCITANE Group (B Corp)
L’Occitane en Provence is an exceptional employer that prioritises employee well-being and professional growth, offering a range of benefits including enhanced maternity and paternity leave, a discretionary bonus scheme, and a flexible working policy. Our inclusive work culture fosters diversity and encourages collaboration across teams, ensuring that every voice is heard and valued. Located in the vibrant UK market, this role provides a unique opportunity to lead impactful marketing initiatives while being part of a brand committed to sustainability and ethical practices.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager UK & IE - Maternity Cover ( 9-12 Month FTC )
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their brand.
✨Tip Number 3
Practice your pitch! Be ready to explain your past successes and how they relate to the role of Marketing Manager. Use specific examples that highlight your strategic thinking and ability to drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at L’Occitane en Provence.
We think you need these skills to ace Marketing Manager UK & IE - Maternity Cover ( 9-12 Month FTC )
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Marketing Manager role. Highlight your strategic marketing initiatives and any experience with omnichannel campaigns to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for this role. Share your passion for brand storytelling and how you've successfully driven customer engagement in previous roles.
Showcase Your Data Skills:We love data-driven decision-making! Include examples of how you've used KPIs to optimise campaigns and drive commercial growth. This will show us you can lead with insight and strategy.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to see what you bring to the table!
How to prepare for a job interview at L'OCCITANE Group (B Corp)
✨Know Your Brand Inside Out
Before the interview, dive deep into L’Occitane en Provence’s brand values, product lines, and recent campaigns. Understanding their commitment to sustainability and how they engage with customers will help you align your answers with their ethos.
✨Showcase Your Omnichannel Expertise
Be ready to discuss your experience with omnichannel marketing strategies. Prepare examples of how you've successfully integrated various channels in past campaigns, and think about how you can apply that knowledge to enhance L’Occitane's visibility and customer engagement.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific marketing challenges, like launching a new product or managing a seasonal campaign. Use the STAR method (Situation, Task, Action, Result) to structure your responses and demonstrate your strategic thinking.
✨Highlight Your Collaborative Spirit
This role involves working closely with various teams. Share examples of how you've successfully collaborated with cross-functional teams in the past, particularly in retail and e-commerce settings, to drive successful marketing initiatives.
