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- Tasks: Lead omnichannel marketing strategies to boost brand equity and sales across all consumer touchpoints.
- Company: Join L'OCCITANE Group, a B Corp committed to sustainability and innovation.
- Benefits: Enjoy flexible working, generous leave, and a bonus scheme while making a positive impact.
- Why this job: Be part of a passionate team driving meaningful change in the beauty industry.
- Qualifications: Proven experience in product and consumer marketing with strong leadership skills.
- Other info: Collaborative culture focused on diversity, inclusion, and personal growth.
The predicted salary is between 43200 - 72000 £ per year.
We have implemented an anonymous job application process. This means that during the initial stages of the application, personal information such as name, gender, age, and ethnicity is not disclosed to the hiring team.
Born of a simple gesture in 1976, L'Occitane en Provence reveals the living power of flora, where the light of the sun meets the richness of the earth. With advanced expertise, we turn these natural treasures into sensorial, efficient experiences, as sustainable as possible and profoundly inspired by Haute Provencal nature. With Trust as our foundation, Curiosity as our compass, Excellence as our standard, we create lasting Impact for the people around us and our planet.
This role will be responsible for the local amplification and implementation of total omnichannel marketing across all product categories and consumer touch points, ensuring strong market business performance while aligning with global and EMEA brand directions. The key focus is to drive brand equity, sales and market share through our Direct to Consumer (Boutiques, Website) and Key Retailer Partners.
Responsibilities will also include leading and developing:
- Product Marketing
- Retailer Trade Marketing
- Visual Merchandising
- All aspects of Media – Owned social media, Paid Social, Print and OOH Marketing and Earned PR and Influencers.
The successful candidate will have a proven track record in demonstrating a strategic consumer centric, omnichannel approach and thrive in an entrepreneurial and empowering culture to seek opportunities and make them happen with passion and conviction.
Major Responsibilities
- Creating and implementing an annual and 3YP UK and Ireland Product and Consumer Marketing strategy that supports the achievement of brand objectives including brand equity and clarity, recruitment, retention, net sales, operating profit, market rank share and category objectives.
- Further drive brand equity and clarity, ensuring the consumer sees one brand across all channels, thereby driving the omni-channel approach.
- Ensure strong local relevance while leveraging global and EMEA toolkits, calendars and brand guidelines.
- Oversee the total alignment of the marketing calendar and consumer marketing activities across earned, owned (organic social, instore VM) and paid media (paid social, print, OOH, events), influencer and press communications, CRM, Events, VM and Retailer programmes.
- Promotional calendar to maximise high traffic moments whilst reducing reliance on promotions.
- Drive product discovery by initiating outreach marketing efforts and partnering with trending, brand-aligned businesses/brands to introduce customers to the product.
- Leading and supporting Retail, Brand.com, Key Retailer Partners, QVC and B2B Marketing, to drive traffic across all distribution touchpoints.
- Initiating and delivering locally relevant consumer programmes and campaigns which are based on UK and Ireland insights and additive to the global brand equity.
- Responsible for consumer insights and bringing the insights into action: focus groups, Brand Health Tracker, market research, Circana market share reports.
- Deploy and localise EMEA CRM and performance frameworks for the UK & Ireland market, optimising acquisition, engagement and loyalty through local relevant activation.
- Responsible for Product Marketing including local kits, product architecture, pricing, SKU rationalisation, forecasting, promotions, E&O management as well competitor analysis including NPD market analysis.
- Define and deliver our local philanthropic initiatives and activities, ensure support of all International L'Occitane Foundation initiatives and local charity partners.
- Execute and measure ROI of Advertising by Channel, Campaign and Promotions.
- Providing clear feedback on any pilots and insight including ROI.
- Budget creation and management for Media, Press and Communications, Events and Partnerships, Promotions, Samples, Visual Merchandising and in line with strategic guidelines.
- Manage the ongoing allocation of budget expenses in order to match objectives.
Collaboration
This role will partner closely with the Managing Director for UK & Ireland and the EMEA Marketing Director to set the strategic priorities for the brand, identify and establish how to maximise opportunities to drive the business by engaging identified key consumer target groups by category and channel, in an omnichannel approach.
Collaborate with the Ecommerce & Commercial to achieve full funnel omnichannel consumer engagement, strong ROAS and aligned investment choices in line with brand strategy.
As a close partner to Commercial, Ecommerce, Finance and Supply Chain you will work collaboratively to deliver the direction of the brand and be accountable for excellence in execution across all consumer touch points.
Working closely with the Regional Marketing team, ensuring synergies across regional and local marketing plans, executing best-in-class activations in line with campaign toolboxes.
Partner with EMEA Marketing Director on Product and Campaign asset development, providing local input and feedback.
Leadership
A key guardian of ensuring Diversity and Inclusion authentically shows up in our everyday business, consumer facing and internal culture.
Lead Sustainability KPIs for Marketing, reducing waste and making sustainable choices in purchasing and supplier decisions.
Drive the team through empowerment and enablement, adopting a coaching style to encourage growth and development.
What We Need From You
- Strong relationship management is a must for this role. There will be regular liaison with stakeholders in the Central International office, regional office in London, the field, Retailers and external suppliers.
- Have experience in a relevant industry, though not necessarily within beauty.
- Proven experience in both Product Marketing, Consumer Marketing and Trade marketing with key retailers will be essential.
- A progressive, inspiring and approachable leadership style with team development and coaching skills.
- Strong change and transformation execution experience.
- Enjoys creating a strategic approach and roadmap and motivating stakeholders across different departments to activate.
- Exceptional analytical skills with the ability to identify opportunities within ambiguity and unlock insight-driven creativity.
- Naturally curious with a strong interest in the consumer, culture and trends, enthusiasm and passion is a must.
- Impactful presenter, able to convey strategies and programmes effectively across different audiences and gain buy in across stakeholders at national and international level across conferences, retailer strategy meetings, round table and business review meetings.
- Demonstrate both a creative and commercial mind‐set.
- Enjoys being a culture carrier in our L'Occitane values: entrepreneurial spirit, empower people, inclusive, respectful, approachable, collaborative, simplicity, authenticity.
What We Offer You
- Discretionary Company Bonus scheme
- Contribution Pension Scheme
- Holiday Allowance – above statutory
- Flexible Bank Holidays
- Enhanced Maternity (20 weeks full pay) and Paternity leave (12 weeks full pay) after 1 year
- Hybrid working for Office based staff– 3 days in the office
- Work from Anywhere Policy – up to 4 weeks a year
- Summer Fridays
- Volunteering 1 Day
- Half day leave for Birthday
- One day's holiday for Newlyweds
- Discount Scheme
- Product allocation
- Company benefits platform
- Cycle to work scheme through Reward Gateway
- Travel Loan through Reward Gateway
- Subsidised health & wellbeing plan
- PMI through AXA PPP
- Long service awards
Please note some eligibility criteria may apply.
Referrals increase your chances of interviewing at L'Occitane Group (B Corp) by 2x.
Marketing Director in London employer: L'OCCITANE Group (B Corp)
Contact Detail:
L'OCCITANE Group (B Corp) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it relates to the role. Highlight your achievements and be specific about how you can contribute to their marketing goals.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about marketing and how it aligns with our values at L'Occitane. Share your experiences that reflect your passion for the beauty industry and sustainability.
Tailor Your Application: Make sure to customise your application to highlight your relevant skills and experiences. We’re looking for someone who can drive brand equity and sales, so showcase your achievements in omnichannel marketing and consumer insights. This will help us see how you fit into our vision!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the Marketing Director role. Use bullet points if needed to make your key achievements stand out!
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at L'Occitane!
How to prepare for a job interview at L'OCCITANE Group (B Corp)
✨Know Your Brand Inside Out
Before the interview, dive deep into L'Occitane's brand values, products, and recent campaigns. Understanding their commitment to sustainability and how they leverage natural ingredients will show your genuine interest and alignment with their mission.
✨Showcase Your Omnichannel Expertise
Prepare specific examples of how you've successfully implemented omnichannel marketing strategies in previous roles. Highlight your experience with both digital and traditional marketing channels, and be ready to discuss how you can drive brand equity across all consumer touchpoints.
✨Demonstrate Leadership and Collaboration Skills
As a Marketing Director, you'll need to lead and inspire teams. Be prepared to share stories that illustrate your leadership style, particularly how you've empowered team members and collaborated with cross-functional teams to achieve common goals.
✨Bring Data-Driven Insights
L'Occitane values analytical skills, so come armed with data. Discuss how you've used consumer insights and market research to inform your marketing strategies. Be ready to explain how you measure success and ROI for your campaigns.
