At a Glance
- Tasks: Lead innovative B2B marketing strategies to drive customer acquisition and retention.
- Company: Join Locationify, a rapidly growing tech company with exciting growth plans.
- Benefits: Enjoy remote work flexibility and a dynamic work environment.
- Other info: Collaborate with a passionate team and thrive in a fast-paced, agile setting.
- Why this job: Make a real impact in a hands-on role while shaping the future of marketing.
- Qualifications: 5+ years in B2B marketing, preferably in SaaS, with strong project management skills.
The predicted salary is between 60000 - 75000 £ per year.
Marketing is a key driver of growth at Locationify. We are looking for a dynamic, multi-skilled B2B marketer with proven experience of building and executing engaging and compelling marketing strategies that drive new customer acquisition and support retention goals. You will have full responsibility of demand generation, balancing the right mix of tactics and campaigns aimed at increasing pipeline and ARR across the North America & EMEA regions. Reporting to the CMO, this is a hands-on role, delivering in all areas of marketing. You will be joining an expanding business who have some truly exciting plans for rocket-fueled growth. The ideal candidate will need to be able to demonstrate knowledge of channel marketing strategies and have experience in the software industry. We are looking for someone local to the London area, who could work a hybrid-schedule, in office at least one time per week.
Job responsibilities
- Plan and execute the regional cross-channel marketing strategy, building integrated demand generation campaigns and programs that deliver targeted, qualified leads.
- Develop marketing activities that support account planning, pipeline generation and deal progression.
- Monitor trends and insights by market, persona or accounts to inform marketing campaigns and content creation across the buyer journey.
- Define ideal customer profiles and develop creative, engaging messaging, positioning and marketing assets that resonate with the target audience and drive demand.
- Lead market industry presence with event sponsorship strategy at regional level. Work with Strategic Alliance partners to build event program that drives market exposure, builds brand profile and credibility and maximizes lead generation opportunities.
- Collaborate with marketing peers on campaign concept, content requirements and digital marketing support to ensure alignment, effective use of resources, and consistency.
- Work with the marketing leadership team to develop and execute a thought leadership strategy to positively impact our sales strategy.
- Define and execute an Account Based Marketing Strategy to build a pipeline within identified target accounts.
- Cultivate strong relationships with partners.
- Ability to conceive and manage joint marketing plans with partners to help drive pipeline, bookings and awareness.
- Measure and report on the success of marketing campaigns and make data-driven decisions to improve future campaign performance and support overall pipeline generation and revenue goals.
Our Expectations Of You
- 5+ years experience of managing digital projects (ideally complex products such as online marketplaces or SaaS platforms).
- 5+ years experience of working with technical teams (preferably within a web agency environment).
- 2+ years experience of working with Jira.
- Certification in Agile methodology and/or Scrum framework.
- Managed projects with a minimum budget of $500,000 per year.
- Sound understanding of website development, technologies, and testing methodology.
- Familiarity with website monitoring, performance, and analytics tools.
- Strong understanding of the customer journey and how to map out user flows.
- Proven ability to set priorities and deliver high-quality outcomes within a high-volume work environment with strict time constraints.
- Proven client liaison and customer service experience. Ability to interpret technological requirements and communicate them to technical and non-technical customers (internal and external).
General Skills
- Bachelor’s degree in Marketing, Communications or Business.
- 4-6 years proven B2B marketing experience in a SaaS environment or similar industry.
- Experience with MarTech and CRM platforms such as HubSpot, Salesforce, 6sense and Google Analytics.
- Expertise in demand generation mix including automated email marketing, social media, digital, channel marketing, webinars, etc.
- Results orientated; customer focused; creative flair and commercially minded.
- Shown success in packaging and driving delivery of marketing strategy, campaigns and programs with measurable return on investment (ROI) metrics.
- Excellent verbal and written communication skills; attention to detail; strong project management skills; data-driven and a focus on achieving objectives and KPIs.
- Self-driven with an ability to manage multiple projects and priorities effectively.
- Thrives in a fast-paced agile environment.
- Ability to internalize technical terms and translate them to simple, impactful messages.
- Ability to be flexible and working with changing priorities/deadlines.
Job Types: Full-time or Project Based
Benefits: Work from home
Schedule: Monday to Friday
Work Location: Remote
Senior Marketing Manager in London employer: Locationify™
Locationify is an exceptional employer that fosters a dynamic and collaborative work culture, where innovation thrives and employees are empowered to take ownership of their projects. With a strong focus on professional development, team members have access to growth opportunities and resources that enhance their skills in the fast-paced SaaS industry. The London office provides a vibrant environment for creativity and teamwork, making it an ideal place for those looking to make a meaningful impact in B2B marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Locationify™ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Locationify™ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Locationify™ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Locationify™. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Locationify™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Locationify™:Show us that you’ve done your homework! In your application, briefly mention what you admire about Locationify™’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Locationify™
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Locationify™ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Locationify™, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
