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- Tasks: Lead and elevate marketing strategies for a fast-growing health tech company.
- Company: Join Locate a Locum, revolutionising healthcare recruitment in the UK.
- Benefits: Competitive salary, supportive environment, and autonomy to shape marketing.
- Why this job: Make a real impact in healthcare while building a world-class marketing function.
- Qualifications: 5+ years marketing experience, with leadership skills and a data-driven mindset.
- Other info: Opportunity to thrive in a dynamic startup environment with growth potential.
The predicted salary is between 36000 - 60000 £ per year.
Locate a Locum is a dynamic, fast-growing health tech company revolutionizing the healthcare recruitment sector. Our cutting-edge platform connects healthcare professionals with temporary work opportunities across the UK, streamlining the process for both locums and healthcare providers. We\’ve experienced exponential growth and are now seeking a visionary and results-driven Head of Marketing to join our leadership team and drive our next phase of expansion.
Role Overview
We are looking for an exceptional Head of Marketing to lead and elevate our marketing function. This is a pivotal role for a strategic and hands-on leader who can shape our brand narrative, expand our market presence, and deliver a best-in-class customer acquisition and retention strategy. Reporting to the CEO, you will be responsible for defining, developing, and executing our marketing strategy from the ground up, building a high-performing team, and ensuring our marketing efforts directly contribute to our ambitious growth targets.
The ideal candidate is a strategic thinker with a proven track record of scaling B2B and B2C SaaS businesses. You are a data-driven marketer who understands the nuances of digital marketing, content creation, brand building, and performance marketing. You will be comfortable working in a fast-paced, agile environment, and possess the leadership skills to inspire and mentor a team.
Key Responsibilities
- Develop and execute a comprehensive marketing strategy that aligns with Locate a Locum\’s business goals and vision for both B2B (healthcare providers) and B2C (locum professionals) segments.
- Lead, mentor, and grow the marketing team, fostering a culture of innovation, accountability, and continuous improvement.
- Manage the marketing budget, ensuring optimal allocation of resources to drive maximum ROI.
- Collaborate with the leadership team to define product and market positioning, brand messaging, and go-to-market strategies.
Performance Marketing & Growth
- Oversee all digital marketing channels including SEO, SEM, PPC, social media, and email marketing to drive lead generation and user acquisition.
- Utilise data analytics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize performance.
- Implement and manage a robust marketing automation system to nurture leads and improve customer lifecycle engagement.
Brand & Content
- Define and champion the Locate a Locum brand identity, ensuring consistency across all touchpoints.
- Develop a compelling content strategy that positions Locate a Locum as a thought leader in the health tech and healthcare recruitment space.
- Oversee the creation of high-quality content, including blog posts, case studies, whitepapers, videos, and social media content.
Market Research & Analysis
- Conduct market and competitor analysis to identify new opportunities and stay ahead of industry trends.
- Track and report on key marketing KPIs, providing regular updates to the leadership team on performance and progress against goals.
What You\’ll Bring
- Experience: 5+ years of progressive marketing experience, with at least 2 years in a senior leadership role, within a SaaS technology business or within software business growth.
- Expertise: Deep understanding of full-funnel marketing, from brand awareness and demand generation to customer retention. Proven success in B2B and B2C marketing strategies.
- Leadership: A natural leader with the ability to inspire, motivate, and demonstable experience of building and/or performing within a marketing team structure.
- Data-Driven Mindset: Highly analytical with a strong grasp of marketing analytics, metrics, and reporting. Proficient with marketing automation tools (e.g., HubSpot CRM systems, and analytics platforms (e.g., Google Analytics).
- Communication: Exceptional communication and presentation skills, with the ability to articulate complex marketing concepts to diverse audiences.
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Head of Marketing employer: Locate a Locum
Contact Detail:
Locate a Locum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is a great way to stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and come ready with ideas on how you can contribute to their growth. This shows you're genuinely interested and proactive!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it’s a straightforward way to ensure your application gets into the right hands.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in B2B and B2C marketing, especially in SaaS or tech-led businesses. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your vision for our marketing strategy and how you plan to elevate our brand. Be authentic and let us know why you're excited about joining Locate a Locum.
Showcase Your Data-Driven Mindset: We love numbers! Include examples of how you've used data analytics to drive marketing decisions in the past. This will show us that you can optimise performance and achieve results.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to hear from you!
How to prepare for a job interview at Locate a Locum
✨Know Your Stuff
Before the interview, dive deep into Locate a Locum's mission and values. Understand their platform and how it revolutionises healthcare recruitment. This knowledge will help you articulate how your marketing strategies can align with their goals.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight specific instances where your leadership directly contributed to growth or innovation. This is crucial for a role that requires mentoring and building a high-performing team.
✨Be Data-Driven
Since the role demands a strong analytical mindset, come ready to discuss how you've used data analytics to drive marketing decisions. Bring examples of campaigns you've optimised based on performance metrics, showcasing your ability to make informed choices.
✨Craft Your Brand Narrative
Think about how you would define and champion Locate a Locum's brand identity. Prepare ideas for a compelling content strategy that positions them as a thought leader in health tech. This will demonstrate your strategic thinking and creativity during the interview.
