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- Tasks: Lead and inspire a team to drive digital sales and revenue growth.
- Company: Join Newsquest Media Group, a leader in digital media solutions.
- Benefits: Enjoy a competitive salary, uncapped commission, and 25 days holiday.
- Why this job: Make an impact in digital advertising while developing your leadership skills.
- Qualifications: Experience in sales; media background preferred but not essential.
- Other info: Dynamic role with opportunities for career progression and team-building activities.
The predicted salary is between 45000 - 48000 £ per year.
Application Deadline: 17 April 2026
Department: Sales and Commercial
Location: Warrington
Compensation: £45,000 - £48,000 / year
Are you a driven and strategic leader with a passion for digital media and sales performance? Newsquest Media Group / LOCALiQ is seeking a dynamic Sales Manager to lead a team of Digital Advertising Consultants, driving revenue growth and delivering innovative multimedia solutions to clients across your region.
As a Sales Manager, you will play a pivotal role in leading, coaching, and developing a high‑performing digital sales team across a defined territory or category. You will be responsible for embedding a coaching culture, spending at least 50% of your time working directly with your team in the field or virtually, supporting their development and driving performance. A background in media advertising is preferred, though strong sales leaders from other industries will also be considered. You will oversee both new business activity and key account growth, ensuring operational excellence, high‑quality customer outcomes, and strong revenue performance across digital and multimedia solutions. At least 1‑2 days of travel into the Warrington office is essential to this role. You will collaborate closely with the Sales Director to support strategic digital revenue initiatives, while leading day‑to‑day sales operations with precision, positivity, and commercial focus.
Key Responsibilities
- Lead, coach, and motivate a team of Digital Advertising Consultants to achieve revenue targets and activity goals.
- Drive performance through SMART objectives, KPI‑led coaching, and structured development plans.
- Grow revenue across a portfolio of existing key accounts while identifying and securing new business opportunities.
- Support your team in building creative, multimedia‑led marketing proposals and identifying digital solution opportunities.
- Implement effective sales tactics, ensuring activity levels and strategies are optimised to deliver results.
- Maintain strong operational oversight, managing pipelines, forecasting, and CRM hygiene to the highest standard.
- Work collaboratively with senior leadership to support wider digital transformation and revenue strategies.
- Spend significant time supporting your team in the field (minimum 50%), observing, coaching, and evaluating performance.
Skills, Knowledge & Expertise
- Commercial Acumen: Strong understanding of sales KPIs, revenue drivers, and local business economics. Ability to convert commercial insights into practical sales strategies.
- Data & Insight Analysis: Confident in interpreting performance data, spotting trends, and identifying opportunities or gaps. Ability to set and track clear, data‑driven goals.
- Tactical Development & Drive: Proven capability to design, implement, and measure sales tactics that elevate team performance. Skilled in adjusting messaging, activity, and targeting.
- Digital Knowledge: Strong grasp of LOCALiQ digital solutions and a broad understanding of the digital marketing landscape, including SEO, PPC, display advertising, and paid social.
- Coaching Culture: Demonstrated success motivating, developing, and upskilling sales teams both in‑person and remotely. Able to embed a coaching culture that grows capability and confidence.
- Digital Sales Expertise: Experience selling or coaching high‑value digital advertising solutions, such as digital display, paid social, and multimedia packages.
- Key Account Development: Ability to nurture client relationships, grow customer spend, and drive maturity in digital solution adoption.
- CRM & Process Excellence: High proficiency with CRM platforms and internal workflows, ensuring accuracy, strong forecasting, and process consistency.
Job Benefits
- Competitive salary + uncapped commission
- 25 days holiday + bank holidays + your birthday off
- Holiday buy scheme for extra flexibility
- Structured career progression & ongoing training
- Pension plan
- Employee Helpline counselling and advice
- Perks & discounts including: Gym membership, Cycle to Work scheme, Eye care, Retail discounts
- Team building days & annual volunteer charity day
Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.
Sales Manager - Warrington employer: LOCALiQ_UK
Contact Detail:
LOCALiQ_UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager - Warrington
✨Tip Number 1
Get to know the company inside out! Research Newsquest Media Group and LOCALiQ, their values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common sales scenarios. Think about how you would coach your team to hit targets or handle objections. Being ready to share your strategies will impress the hiring managers.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can keep you top of mind. Plus, it shows your professionalism and eagerness to join the team.
We think you need these skills to ace Sales Manager - Warrington
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Sales Manager role. Highlight your achievements in digital media and sales performance, as we want to see how you can drive revenue growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for coaching and developing teams, and how you plan to implement effective sales tactics. We love seeing your personality come through!
Showcase Your Digital Knowledge: Since this role involves digital advertising solutions, be sure to mention your familiarity with SEO, PPC, and other digital marketing strategies. We’re looking for someone who can hit the ground running in our digital landscape.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at LOCALiQ_UK
✨Know Your Numbers
As a Sales Manager, you'll need to demonstrate your understanding of sales KPIs and revenue drivers. Brush up on your knowledge of how to interpret performance data and be ready to discuss specific examples of how you've used data to drive sales strategies in the past.
✨Showcase Your Coaching Skills
Since this role involves leading and developing a team, be prepared to share your experiences in coaching and motivating others. Think of specific instances where you’ve successfully embedded a coaching culture and how it led to improved team performance.
✨Be Ready to Discuss Digital Solutions
Familiarise yourself with LOCALiQ's digital offerings and the broader digital marketing landscape. Be ready to talk about your experience with digital advertising solutions like SEO, PPC, and display advertising, and how you can leverage these to benefit clients.
✨Prepare for Scenario Questions
Expect questions that assess your tactical development and drive. Prepare for scenario-based questions where you might need to outline how you would handle specific sales challenges or develop new business opportunities within your territory.