Marketing Success Manager

We’re looking for a Marketing Success Manager to join our team, based in York, supporting businesses across Yorkshire and Darlington. This role is ideal for a digitally savvy marketeer who enjoys being close to campaign performance, client conversations, and making a real impact on results. Working closely with our Digital Sales teams, you’ll act as a strategic partner on high‑value digital campaigns across display and social channels. You’ll help shape campaign strategy, optimise performance, and clearly demonstrate value to clients — whether that’s face to face or via Teams. This is a customer‑facing role, so confidence in presenting insights and recommending next steps is key. York‑based, with travel across the region, including Bradford and Darlington, to attend meetings.

Key Responsibilities

• Partner with Digital Sales to understand client objectives and translate them into measurable digital marketing strategies.
• Plan, manage and optimise campaigns across display and paid social, including full‑funnel activity such as prospecting, retargeting and conversion.
• Monitor campaign performance against key KPIs (CTR, conversions, ROAS, viewability) and make ongoing optimisations to maximise results.
• Run campaign analysis and build clear, commercially‑focused reports that show impact and return on investment.
• Present results in a confident, non‑technical way, offering insight, recommendations and opportunities for deeper investment.
• Build and manage audiences, including custom and lookalike audiences, to improve targeting and reach.
• Work hands‑on with analytics tools and tracking, collaborating with internal teams where needed to resolve issues.
• Identify at‑risk accounts early and recommend actions to improve performance and retention.
• Share campaign wins, insights and best practice across the wider team and contribute to knowledge‑sharing sessions.

Skills, Knowledge and Expertise

• Experience working as a digital marketeer, ideally within an agency or similar fast‑paced environment.
• Strong understanding of digital marketing and performance campaigns, particularly display and paid social.
• Confident using analytics and advertising platforms, with the ability to interpret data and spot trends.
• Highly analytical, with the ability to turn insight into clear, practical recommendations.
• Comfortable being customer‑facing, leading face‑to‑face and virtual meetings with confidence.
• Imaginative and creative when it comes to campaign ideas, messaging and creative approaches.
• Strong communication skills, able to explain results simply to non‑technical audiences.
• Organised, proactive, and able to manage multiple campaigns at once.
• Based in or near York, with flexibility to travel across Yorkshire and Darlington.

Benefits

• Competitive salary
• Quarterly Bonus
• 25 days holiday + bank holidays + your birthday off
• Holiday buy scheme for extra flexibility
• Structured career progression & ongoing training
• Pension plan
• Employee Helpline counselling and advice
• Perks & discounts including: Gym membership, Cycle to Work scheme, Eye care, Retail discounts
• Team building days & annual volunteer charity day

Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.