Account Executive

Account Executive

Boston Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: As an Account Executive, you'll build relationships and create marketing strategies for local businesses.
  • Company: Join LocaliQ, part of Gannett, a leading media company focused on empowering communities.
  • Benefits: Enjoy uncapped earnings, unlimited vacation, comprehensive health benefits, and a fun, flexible workplace.
  • Why this job: This role offers growth opportunities, a supportive culture, and the chance to make a real impact.
  • Qualifications: 1+ years in B2B sales, digital marketing knowledge preferred, and excellent communication skills required.
  • Other info: Work remotely with field opportunities in the Greater Boston area.

The predicted salary is between 36000 - 60000 £ per year.

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth-focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve.

Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races.

LocaliQ | USA TODAY NETWORK is recruiting for an Account Executive. AE’s at LocaliQ build relationships with local businesses to help them with their advertising and digital marketing plans. Great opportunity to join one of the top digital marketing companies and the largest local media company in the U.S. We work with local and regional businesses throughout the region to create marketing strategies that drive results.

We offer an excellent support infrastructure, including a full-service internal digital agency, tools to provide data and insights, a winning work culture that you can help make even better, weekday work schedule, plenty of time off (MTO and paid holidays), and career growth opportunities for those that deliver results.

If you excel at building new client relationships, and if you are results-driven, competitive and money motivated, this could be a great opportunity.

As a LocaliQ Account Executive, you’ll partner with clients to provide a broad set of solutions to include:

  • Build Their Presence: Website, SEO, Local Listings, Reputation & social media
  • Drive Awareness & Leads: Search Engine Marketing, Social, Display, Video, and Mobile Advertising
  • Grow Audience and Connect: Brand Content Solutions, Social Media Marketing
  • Manage Leads and Customers: Lead Alert, Engagement and Tracking Tools
  • Know What Works: Reporting, Mobile Tools, Insight Solutions
  • Emerging technology: Virtual and Augmented Reality

As a Marketing Solutions Account Executive, you will:

  • Be equipped with the region’s best marketing services and solutions, empowering you to deliver unparalleled results to your customers.
  • Develop partnerships with large local businesses and assist them in reaching their goals through integrated marketing plans and comprehensive media solutions.
  • Identify customer needs to develop and execute account plans and custom client solutions that differentiate USA TODAY NETWORK from competitors.
  • Help businesses maximize their online presence with a custom approach to digital marketing.
  • Leverage multiple USA TODAY NETWORK resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digital.

What you need to do to be successful in this role:

  • Pursue and close new business and revenue streams.
  • Retain, manage, and grow clients in the ever-changing digital landscape.
  • Work within a team to manage the client relationship and retain and build account revenue.
  • Identify and understand market potential, develop and execute sales strategies across multiple platforms, including digital, mobile, targeted niche publications, promotions and the core newspaper.
  • Articulate and present our suite of products to business decision makers.
  • Communicate with customers proactively via phone, video conference tools (i.e., MS Team or Zoom), email and in-person.
  • Conduct face-to-face customer meetings, presentations, proposals and demonstrations.
  • Manage a specified sales pipeline and develop a strategy for long-term sustained success.
  • Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns.
  • Utilize CRM (Salesforce) effectively and efficiently recording all sales activity.

What You Bring To The Table:

  • Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required).
  • 1+ years of experience in high acquisition, consultative B2B Sales role and college degree or acceptable equivalent of education and work experience.
  • A problem solver who thrives on challenges and can simplify complex issues.
  • Possesses a competitive nature and a collaborative team spirit.
  • Excellent communication and presentation skills.
  • Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.
  • Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.

Benefits:

  • Uncapped Earnings Potential.
  • Unparalleled digital and marketing training for continuous learning.
  • Intensive 4-week onboarding for new hires.
  • Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.
  • Generous MTO Time off package including Company Paid Holidays.
  • Energized and passionate team with a fun and flexible workplace.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees.

Account Executive employer: LocaliQ

LocaliQ, part of Gannett Co., Inc., is an exceptional employer that fosters a vibrant work culture in the Greater Boston area, offering Account Executives the chance to thrive in a supportive environment with unlimited vacation and uncapped commission potential. With comprehensive training and a focus on employee growth, we empower our team to build meaningful relationships with local businesses while enjoying a flexible work schedule and a range of outstanding benefits, including health insurance and generous time off. Join us to be part of a passionate team dedicated to enriching communities through innovative digital marketing solutions.
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Contact Detail:

LocaliQ Recruiting Team

Recruit@gannett.com

StudySmarter Expert Advice 🤫

We think this is how you could land Account Executive

✨Tip Number 1

Familiarise yourself with LocaliQ's suite of products and services. Understanding their offerings will help you articulate how you can add value to potential clients, making you a more attractive candidate.

✨Tip Number 2

Network within the Greater Boston area, especially with local businesses. Building relationships before applying can give you an edge, as you'll already have insights into their needs and how LocaliQ can help them.

✨Tip Number 3

Brush up on your digital marketing knowledge, particularly in areas like SEO and social media marketing. Being well-versed in these topics will not only boost your confidence but also demonstrate your commitment to the role.

✨Tip Number 4

Prepare for potential interviews by practising your presentation skills. As an Account Executive, you'll need to effectively communicate solutions to clients, so showcasing your ability to present ideas clearly will be crucial.

We think you need these skills to ace Account Executive

Digital Marketing Proficiency
Consultative B2B Sales Experience
Client Relationship Management
Sales Strategy Development
Presentation Skills
Communication Skills
Problem-Solving Skills
Data Analysis
CRM Software Proficiency (Salesforce)
Market Research and Analysis
Team Collaboration
Time Management
Adaptability to Changing Environments
Knowledge of SEO and SEM

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and B2B sales. Use keywords from the job description to demonstrate that you meet the specific requirements for the Account Executive role.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your ability to build client relationships. Mention specific achievements in previous roles that align with the responsibilities of the Account Executive position.

Showcase Your Skills: In your application, emphasise your proficiency in digital marketing tools like Google AdWords and Analytics. If you have certifications, be sure to include them as they can set you apart from other candidates.

Follow Application Instructions: Ensure you apply through the correct channels as specified by Gannett. Double-check that you are submitting your application via their internal Careers site to avoid any issues with your application being considered.

How to prepare for a job interview at LocaliQ

✨Know Your Digital Marketing Basics

As an Account Executive, you'll need to demonstrate a solid understanding of digital marketing concepts. Brush up on key areas like SEO, SEM, and social media strategies. Be ready to discuss how these can benefit local businesses.

✨Showcase Your Relationship-Building Skills

This role is all about building relationships with clients. Prepare examples from your past experiences where you've successfully developed client relationships or closed deals. Highlight your consultative sales approach.

✨Prepare for Role-Playing Scenarios

Expect to engage in role-playing during the interview to simulate client interactions. Practice presenting marketing solutions and handling objections. This will showcase your communication skills and ability to think on your feet.

✨Familiarise Yourself with LocaliQ's Offerings

Research LocaliQ's products and services thoroughly. Understand their unique selling points and be prepared to discuss how you would leverage them to meet client needs. This shows your genuine interest in the company and its mission.

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