At a Glance
- Tasks: Drive growth through innovative marketing strategies and lead generation campaigns.
- Company: Join Locale, an award-winning PropTech company transforming property management.
- Benefits: Competitive salary, hybrid working, 25 days leave, and private medical insurance.
- Other info: Enjoy a dynamic work environment with opportunities for professional development.
- Why this job: Make a real impact on business growth while developing your marketing skills.
- Qualifications: 3+ years in B2B marketing with strong HubSpot and lead generation experience.
The predicted salary is between 50000 - 60000 £ per year.
Location: Hybrid / Remote UK (occasional travel to London, Oxfordshire and industry events)
Salary: From £42,000 depending on experience
Help Shape the Growth of an Award-Winning PropTech Business
We're looking for a commercially-minded Growth Marketing Manager to join Locale and take ownership of demand generation, lead generation and marketing performance as we enter our next phase of growth. This is an exciting opportunity for an experienced B2B growth marketer who enjoys turning strategy into action and measuring the commercial impact of their work. Working closely with our CEO and Fractional CMO, you'll take ownership of marketing execution across demand generation, HubSpot, content, website optimisation, events and reporting.
If you enjoy building campaigns that generate measurable business results, analysing performance data and creating marketing programmes that directly contribute to revenue growth, we'd love to hear from you.
About Locale
Locale is an award-winning PropTech business helping property owners, asset managers and building operators create better experiences within the buildings and communities they manage. Our platform supports more than 1,000 buildings across the UK and is used by some of the property industry's most recognised organisations. We provide solutions including visitor management, bookings, helpdesk, communications, access control and community engagement tools.
Recent achievements include:
- BUILD Facilities Management Awards 2026 Winner
- Property Week Tech Innovation Award 2025 Winner
- RESI Awards 2026 Finalist
- Commercial Property Awards 2026 Finalist
- Featured year-on-year in BusinessCloud's PropTech 50
The Role
As Growth Marketing Manager, you'll be responsible for delivering marketing activity that supports business growth and generates qualified sales opportunities. You'll work across:
- Inbound and outbound lead generation campaigns
- Account-based marketing initiatives
- HubSpot Marketing Hub management and optimisation
- Marketing automation, workflows and lead nurturing
- Website optimisation and SEO
- Content creation, case studies, blogs and email campaigns
- Campaign reporting and performance analysis
- Industry events, webinars and networking opportunities
- Supporting sales and product teams with messaging and go-to-market activity
This is a hands-on role where you'll have genuine ownership and visibility across the business.
What We're Looking For:
We're interested in speaking with marketers who have:
- At least 3 years' experience in a B2B marketing role
- Strong HubSpot Marketing Hub experience
- Proven lead generation experience, creating and delivering inbound and outbound campaigns that generate qualified sales opportunities
- Knowledge of marketing automation, lead nurturing and reporting
- Website, SEO and content marketing experience
- Strong analytical skills with the ability to interpret campaign performance and make data-driven decisions
- Strong copywriting and communication skills
- A commercial mindset and passion for measurable results
Experience within SaaS, technology, PropTech or real estate sectors would be advantageous but is not essential.
What You'll Get:
- Salary from £42,000 depending on experience
- Hybrid and flexible working
- 25 days annual leave plus bank holidays
- Private Medical Insurance after probation
- Enhanced family-friendly policies
- Employee Assistance Programme
- Salary sacrifice schemes
- Regular company socials and events
- Ongoing professional development opportunities
Apply
If you're looking for a role where your work will have a direct impact on business growth, we'd love to hear from you. Apply now by sending your CV and a short cover letter to.
Growth Marketing Manager in London employer: Locale
Locale is an award-winning PropTech business that offers a dynamic and supportive work environment, perfect for a Growth Marketing Manager looking to make a significant impact. With hybrid working options, generous annual leave, and a commitment to professional development, employees enjoy a culture that values innovation and collaboration. Join us in shaping the future of property management while benefiting from competitive compensation and a range of employee perks.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Locale and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Locale are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Locale on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Locale. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Locale. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Locale:Show us that you’ve done your homework! In your application, briefly mention what you admire about Locale’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Locale
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Locale will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Locale, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
