At a Glance
- Tasks: Lead innovative B2B campaigns and drive global payment solutions.
- Company: Join Sokin, a next-gen financial services provider transforming global payments.
- Benefits: Flexible working culture, competitive salary, and opportunities for growth.
- Other info: Inclusive environment with a focus on agility and collaboration.
- Why this job: Make a real impact in the fast-paced fintech industry with a dynamic team.
- Qualifications: 7+ years in B2B marketing, especially in tech or financial services.
The predicted salary is between 60000 - 80000 £ per year.
ABOUT SOKIN
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business - so businesses thrive wherever they choose to grow.
We Deliver Services Across
- Global payments and receivables
- Foreign Exchange (FX)
- Treasury management
- Finance reconciliations
We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide. Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly. As we continue to expand, we’re building a team of exceptional people who share our ambition to transform the future of global payments.
KEY RESPONSIBILITIES
- Campaign Strategy & Planning
Develop NA's annual campaign roadmap by synthesizing market intelligence and channel performance data to inform strategy in identifying high-impact verticals. Partner with Product Marketing to define ICPs, buyer personas, and messaging strategies. Synchronize campaign timing with product launches, seasonal opportunities, and organizational priorities. - Campaign Execution & Optimization
Execute integrated ABM, product launches, and promotional campaigns across digital, events, and partnerships. Manage day-to-day operations: segmentation, nurture sequences, content deployment, and paid spend. Monitor performance in real-time and optimize messaging, channels, targeting, and creative based on results and Sales feedback. - Reporting & Analytics
Own campaign dashboards tracking pipeline contribution, velocity, conversion rates, and ROI. Conduct monthly reviews with leadership on what's working and what needs adjustment. Share conversion data and account insights with Sales to inform future targeting and strategy. - Cross-Functional Alignment
Work closely with product, central marketing teams, and sales to ensure strategic direction, ICP validation, and marketing initiatives are aligned for maximum impact. Collaborate with Product on go-to-market strategy for launches and vertical expansions. Align with Regional Marketing to ensure NA strategy supports global positioning.
REQUIREMENTS
- 7+ years of B2B marketing experience, with 3+ years in tech, fintech, payments, or financial services.
- Proven track record of designing and launching integrated campaigns that drove measurable pipeline and revenue impact.
- Leverage data and analytics to inform campaign strategy, identify optimization opportunities, and measure business impact.
- Influence cross-functional leaders, including product, sales, and central marketing orgs to align on priorities and drive campaign success.
- Thrive in a fast-paced environment where priorities shift; balance multiple campaigns and stakeholders without losing focus.
- Experience with marketing automation platforms (HubSpot, Zoho, Marketo, etc.).
- Creative problem-solver: You thrive translating complex financial products into compelling, buyer-centric messaging.
- Strong communicator: You influence cross-functional stakeholders, present findings clearly, and adapt messaging for different audiences.
- Entrepreneurial: You're comfortable with ambiguity, take ownership, and thrive in high-growth organizations where things move quickly.
Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in. We are an equal opportunities employer committed to creating an inclusive work environment. As a growing global startup, we value agility and flexibility in our working culture. If you require any accommodations during the recruitment process, please let us know.
Global B2B Campaigns Lead employer: LoansIntel
At Sokin, we pride ourselves on being a forward-thinking employer that champions innovation and inclusivity in the fast-paced world of B2B financial services. Our dynamic work culture fosters collaboration and creativity, offering employees ample opportunities for professional growth and development as we expand our global footprint. With a commitment to transparency and agility, we empower our team members to thrive while making a meaningful impact in simplifying global business transactions.
StudySmarter Expert Advice🤫
We think this is how you could land Global B2B Campaigns Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their mission, especially in simplifying global business.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Global B2B Campaigns Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Global B2B Campaigns Lead. Highlight your experience in B2B marketing, especially in tech or fintech, and showcase any successful campaigns you've led that align with our mission at Sokin.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about simplifying global business and how your skills can help us achieve our goals. Be sure to mention specific experiences that demonstrate your ability to drive campaign success.
Showcase Your Data Skills:Since we love data-driven decisions, make sure to highlight your experience with analytics and reporting. Share examples of how you've used data to optimise campaigns and drive measurable results in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at LoansIntel
✨Know Your Campaigns Inside Out
Before the interview, dive deep into Sokin's recent campaigns and their impact. Be ready to discuss how you would approach campaign strategy and execution, especially in the B2B financial services space. This shows your genuine interest and understanding of their mission.
✨Showcase Your Data Savvy
Since the role heavily relies on analytics, prepare examples of how you've used data to inform campaign strategies in the past. Discuss specific metrics you've tracked and how they influenced your decisions. This will demonstrate your ability to leverage data for impactful results.
✨Align with Their Vision
Familiarise yourself with Sokin's mission to simplify global business. Think about how your experience aligns with this vision and be prepared to articulate how you can contribute to their goals. This alignment can set you apart from other candidates.
✨Prepare for Cross-Functional Collaboration
Given the emphasis on working with product, sales, and marketing teams, come equipped with examples of successful cross-functional projects you've led or participated in. Highlight your communication skills and how you’ve influenced stakeholders to achieve campaign success.
