At a Glance
- Tasks: Lead innovative marketing campaigns and drive global payment solutions.
- Company: Join a fast-growing B2B financial services startup transforming global payments.
- Benefits: Flexible work culture, competitive salary, and opportunities for professional growth.
- Other info: Inclusive workplace valuing agility and creativity.
- Why this job: Make an impact in a dynamic environment with cutting-edge financial technology.
- Qualifications: 7+ years in B2B marketing, preferably in tech or fintech.
The predicted salary is between 60000 - 80000 £ per year.
ABOUT SOKIN
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business - so businesses thrive wherever they choose to grow.
We Deliver Services Across:
- Global payments and receivables
- Foreign Exchange (FX)
- Treasury management
- Finance reconciliations
We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide. Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly. As we continue to expand, we’re building a team of exceptional people who share our ambition to transform the future of global payments.
KEY RESPONSIBILITIES
- Campaign Strategy & Planning: Develop NA's annual campaign roadmap by synthesizing market intelligence and channel performance data to inform strategy in identifying high-impact verticals. Partner with Product Marketing to define ICPs, buyer personas, and messaging strategies. Synchronize campaign timing with product launches, seasonal opportunities, and organizational priorities.
- Campaign Execution & Optimization: Execute integrated ABM, product launches, and promotional campaigns across digital, events, and partnerships. Manage day-to-day operations: segmentation, nurture sequences, content deployment, and paid spend. Monitor performance in real-time and optimize messaging, channels, targeting, and creative based on results and Sales feedback.
- Reporting & Analytics: Own campaign dashboards tracking pipeline contribution, velocity, conversion rates, and ROI. Conduct monthly reviews with leadership on what's working and what needs adjustment. Share conversion data and account insights with Sales to inform future targeting and strategy.
- Cross-Functional Alignment: Work closely with product, central marketing teams, and sales to ensure strategic direction, ICP validation, and marketing initiatives are aligned for maximum impact. Collaborate with Product on go-to-market strategy for launches and vertical expansions. Align with Regional Marketing to ensure NA strategy supports global positioning.
REQUIREMENTS
- 7+ years of B2B marketing experience, with 3+ years in tech, fintech, payments, or financial services.
- Proven track record of designing and launching integrated campaigns that drove measurable pipeline and revenue impact.
- Leverage data and analytics to inform campaign strategy, identify optimization opportunities, and measure business impact.
- Influence cross-functional leaders, including product, sales, and central marketing orgs to align on priorities and drive campaign success.
- Thrive in a fast-paced environment where priorities shift; balance multiple campaigns and stakeholders without losing focus.
- Experience with marketing automation platforms (HubSpot, Zoho, Marketo, etc.).
- Creative problem-solver: You thrive translating complex financial products into compelling, buyer-centric messaging.
- Strong communicator: You influence cross-functional stakeholders, present findings clearly, and adapt messaging for different audiences.
- Entrepreneurial: You're comfortable with ambiguity, take ownership, and thrive in high-growth organizations where things move quickly.
Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in. We are an equal opportunities employer committed to creating an inclusive work environment. As a growing global startup, we value agility and flexibility in our working culture. If you require any accommodations during the recruitment process, please let us know.
Campaign Lead employer: LoansIntel
Sokin is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those looking to make a significant impact in the B2B financial services sector. With a strong emphasis on employee growth and development, we offer unique opportunities to work alongside industry leaders while driving innovative global payment solutions. Our agile environment encourages creativity and collaboration, making it an ideal place for ambitious professionals to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their mission, especially in simplifying global business.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Campaign Lead
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with Sokin's mission of simplifying global business. Show us how your experience aligns with our goals!
Be Specific and Relevant:When detailing your experience, focus on specific achievements that relate to the Campaign Lead role. Use metrics and examples to illustrate how you've driven measurable impact in previous campaigns. We love numbers!
Show Your Passion:Let your enthusiasm for the fintech industry shine through! Share why you're excited about the opportunity at Sokin and how you can contribute to our growth. We want to see your personality come alive in your application.
Apply Through Our Website:Make sure to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at LoansIntel
✨Know Your Campaigns
Before the interview, dive deep into Sokin's recent campaigns and their impact. Understand how they align with the company's mission of simplifying global business. This will not only show your interest but also help you discuss how your experience can contribute to their ongoing efforts.
✨Data is Your Best Friend
Since the role heavily relies on analytics, come prepared with examples of how you've used data to drive campaign success in the past. Be ready to discuss specific metrics you've tracked and how they influenced your strategy. This will demonstrate your analytical mindset and ability to optimise campaigns effectively.
✨Cross-Functional Collaboration
Highlight your experience working with different teams, especially product and sales. Prepare anecdotes that showcase your ability to influence stakeholders and align marketing initiatives with broader business goals. This will resonate well with Sokin's emphasis on cross-functional alignment.
✨Embrace the Fast-Paced Environment
Sokin thrives in a dynamic setting, so be ready to discuss how you've managed multiple campaigns and shifting priorities in your previous roles. Share specific strategies you’ve employed to stay organised and focused, which will illustrate your adaptability and entrepreneurial spirit.
