Growth Marketing Manager

Discover the LMP Group: Inspiring Ambition Across the UK

At the LMP Group, we are driven by a singular mission: to inspire ambition.

Our three distinct companies - LMP Education, Inspire ATA, and LMP Action - work together to create a profound educational and social impact throughout the UK, fostering positive and sustainable development through collaboration.

Since we were founded in 2004, we've grown into a dynamic team of over 180 dedicated professionals committed to making a difference.

Recognised Excellence

• Our commitment to excellence has earned us significant recognition

• Best Companies 2 Star 'Outstanding to Work For' award 2022
• Named among the Top 100 mid-sized companies to work for in the UK and the Top 50 mid-sized companies to work for in London
• Best Training Provider 2024/25 and Best Apprenticeship Employer 2024/25 at the Rate My Apprenticeship awards
• Recruiter of the Year 2024 as part of the Education Investor Awards with Supporting Education Group
• We are also proud to hold several prestigious certifications, including:
• Disability Confident Employer
• Investors in People Platinum
• Leaders in Safeguarding Gold
• Living Wage Employer

About the role

We are seeking an ambitious and energetic

Growth Marketing Manager to drive lead generation, brand awareness and programme growth across our portfolio of training programme.

This is a new opportunity for a committed and proactive marketer who thrives in a fast-paced environment and enjoys turning ideas into results.

You will be responsible for planning, delivering and optimising integrated digital marketing campaigns that generate engagement, leads and growth across the business.

You will play a key role in launching new apprenticeship programmes and services, supporting business growth objectives and ensuring our marketing activity delivers measurable impact.

The successful candidate will be a results-oriented marketer; highly organised, digitally focused, data-driven and enthusiastic about getting things done.

Key Responsibilities

• Growth Marketing & Campaign Delivery
• Develop and execute growth-focused marketing campaigns across multiple channels to drive lead generation and customer acquisition (learner starts).
• Plan, manage and optimise digital marketing campaigns across: Digital advertising, Landing pages and website optimisation, Content marketing, Search Engine Optimisation (SEO), Paid Search (PPC)
• Identify new opportunities to increase brand awareness, engagement and conversion rates.
• Monitor campaign performance and provide regular reporting and recommendations for improvement.
• Use data to evaluate ROI and make informed decisions.
• Brand & Programme Marketing
• Deliver marketing activity across multiple LMP Group brands, including: LMP Education Apprenticeships, Inspire ATA, LMP Action
• Support the successful launch and promotion of new apprenticeship programmes, services and initiatives.
• Ensure brand consistency across all digital channels and communications.
• Work closely with business development, sales and operational teams to align marketing activity with growth objectives.
• Marketing Automation & CRM
• Manage and enhance marketing automation workflows using Hub Spot.
• Build and optimise lead nurture journeys through email and customer segmentation.
• Maintain Marketing Hub and Sales Hub databases and ensure accurate reporting of lead performance and campaign effectiveness.
• Use marketing insights and customer data to inform campaign strategy and decision-making.
• Content & Digital Presence
• Collaborate with internal stakeholders to create compelling marketing content.
• Support website updates and ongoing optimisation to improve user experience and conversion.
• Develop engaging content that resonates with employers, schools, learners and other key audiences.
• Monitor industry trends and emerging digital marketing opportunities.

About You

Essential Skills & Experience

• Minimum 5 years' experience in digital marketing, growth marketing or a similar marketing role.
• Previous hands-on experience using Hub Spot, including marketing automation, email marketing and reporting.
• Strong understanding of digital marketing channels including SEO, PPC, social media, email marketing and content marketing.
• Experience managing multiple projects, campaigns and priorities simultaneously.
• Excellent organisational and project management skills.
• Strong analytical skills with the ability to interpret data and make informed recommendations.
• Excellent written and verbal communication skills.
• Highly motivated, proactive and results-driven.
• Understanding of the English education system and government funded apprenticeship would be very beneficial.
• Ability to travel to London once a month to attend team meetings.
• Occasional travel may also be required to visit clients on site.
• Personal Attributes
• Passionate about marketing and business growth.
• A positive, enthusiastic "can-do" attitude.
• Comfortable working both strategically and operationally.
• A self-starter who takes ownership and delivers results.
• Adaptable, resilient and happy working in a growing organisation.
• A collaborative team player with the energy and drive to make things happen.

Why Join LMP Group?

• Be part of a purpose-driven organisation making a real social impact through education and training.
• Opportunity to shape and drive growth across multiple brands.
• Work on exciting new programme launches and marketing initiatives.
• Join a supportive and ambitious in house marketing team committed to innovation and excellence.
• Professional development and career growth opportunities.
• Be part of a wider network of marketing professionals across Support Education Group.

This role reports into Head of Marketing at LMP Group.

• 28 days holiday and get an extra day for each year you stay with us, up to max 33 days PLUS bank holidays
• Health Cash Plan, once you've passed probation, which includes access to a private GP
• From day 1, free life insurance covering up to x4 your salary
• We'll both add money into your pension pot after 3 months
• Choose what flexible benefits you want after you've passed probation - this could be buying extra holiday, dental, topping up your healthcare plan, bikes, gym membership, electric cars and give as you earn
• Learning and development opportunities
• Volunteer days - 3 paid volunteer days a year, with 2 dedicated to Education
• Confidentiality

The post holder must maintain the confidentiality of information about clients, staff and other LMP stakeholders.

Some work is confidential, and information gained must not be communicated to other persons except in the recognised course of duty.

The post holder must always meet the requirements of the General Data Regulation Act.

Safeguarding, Prevent & Equal Opportunities

The LMP Group are committed to anti-discrimination and equal opportunities for all.

We are equally committed to Safer Recruitment Policies, Safeguarding, the Prevent Duty and promoting the welfare of children, young people and adults.

To achieve our commitment, we will ensure continuous development and improvement of robust safeguarding processes and procedures that promote a culture of safeguarding amongst our staff and volunteers.

Pre-employment checks

Please be aware that upon a successful offer of employment the company completes digitalized right-to-work checks and DBS applications via an external provider.

The company also completes an internal online social media search, in line with Keeping Children Safe in Education guidance.

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