Social Media Marketing Executive

Social Media Marketing Executive role at LMP Education

Join us in shaping and executing our social media strategy across key platforms including LinkedIn, Instagram, Facebook, YouTube, and TikTok. This position will drive brand awareness, build online communities, and generate leads—particularly within the B2B space—through engaging content and targeted campaigns.

About the Company

The LMP Group is a team of over 180 dedicated professionals committed to inspiring ambition across the UK. Our three distinct companies – LMP Education, Inspire ATA, and LMP Action – collaborate to create a profound educational and social impact throughout the UK.

Recognitions & Certifications

• Best Companies 2 Star “Outstanding to Work For” award 2022
• Top 100 mid‑sized companies to work for in the UK and Top 50 in London
• Best Training Provider 2024/25 and Best Apprenticeship Employer 2024/25 at the RateMyApprenticeship awards
• Recruiter of the Year 2024 (Education Investor Awards)
• Disability Confident Employer
• Investors in People Gold
• Leaders in Safeguarding Gold
• Cyber Essentials
• Living Wage Employer

About the Job

LMP Group is seeking a highly motivated and experienced Social Media Marketing Executive to join our dynamic in‑house marketing team.

Key Responsibilities

• Develop and execute a social media content strategy aligned with our marketing and business goals.
• Strategic alignment of content planning and social media campaigns with wider marketing initiatives, including PPC, paid media, email marketing and sales objectives.
• Maintain a comprehensive weekly/monthly social media plan for all core accounts across the LMP Group.
• Create, schedule and publish content across LinkedIn, Instagram, Facebook, YouTube, and TikTok.
• Lead the creation of B2B‑focused campaigns on LinkedIn to engage employers, partners and stakeholders.
• Design and produce original, high‑quality content—including static graphics, video, animated content and motion design—tailored to each campaign.
• Ensure brand consistency and high visual standards across all assets.
• Collaborate with internal teams (programme leads, trainers, apprentices) to source stories, testimonials and updates.
• Monitor, report and analyse performance metrics and KPIs to optimise content and strategy.
• Stay current on trends in social media, digital marketing and the training/education sector.
• Engage proactively with audiences to grow communities and enhance brand interaction.
• Deliver paid social campaigns with ad copy, targeting strategies and reporting.
• Support email marketing and other digital team projects as required.
• Attend events and conferences to support real‑time social media content.

About You

• 3–5 years of hands‑on experience managing social media platforms, particularly LinkedIn in a B2B marketing context. (Essential)
• Strong understanding of the education, training or apprenticeships sector. (Essential)
• Ability to create content that resonates with diverse audiences including employers, learners and industry professionals. (Essential)
• Proficiency with content creation tools and scheduling software (e.g. Canva, Adobe Creative Suite, Hootsuite, Planable, HubSpot, etc.). (Essential)
• Strong writing, storytelling and visual communication skills. (Essential)
• Analytical mindset with ability to interpret data and adjust strategies accordingly. (Essential)
• Experience in video and short‑form content creation (e.g. TikTok, YouTube Shorts, Instagram Reels). (Desirable)
• Highly organised with excellent time management and attention to detail. (Essential)
• Comfortable working in a fast‑paced, collaborative environment. (Essential)
• Bachelor’s degree in marketing or a related field. (Desirable)

What We Offer

• 28 days holiday, plus an extra day for each year you stay with us (up to a maximum of 33 days) PLUS bank holidays.
• Healthcare plan (including private GP access) available after probation.
• Free life insurance covering up to four times your salary from day 1.
• Pension contribution after 3 months.
• 25% discount on online learning resources for year 1 to GCSE with EdPlace.
• Flexible benefits after probation (e.g. extra holiday, dental, health plan top‑up, bikes, gym membership, electric cars, etc.).
• Hybrid/remote working.

Confidentiality

The post holder must maintain the confidentiality of information about clients, staff and other LMP stakeholders. Some work is confidential; information gained must not be communicated to others except in the recognised course of duty. The post holder must always meet the requirements of the General Data Protection Regulation.

Safeguarding, Prevent & Equal Opportunities

The LMP Group are committed to anti‑discrimination and equal opportunities for all. We are equally committed to Safer Recruitment Policies, Safeguarding, the Prevent Duty and promoting the welfare of children, young people and adults. We continually develop and improve robust safeguarding processes and procedures that promote a culture of safeguarding amongst our staff and volunteers.

Pre‑employment Checks

Upon a successful offer of employment the company completes digitalised right‑to‑work checks and DBS applications via an external provider. The company also completes an internal online social media search, in line with Keeping Children Safe in Education guidance.

Seniority Level

• Mid‑Senior Level

Employment Type

• Full‑time

Job Function

• Marketing and Sales
• Industries: Education